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10+ years of diverse F&B and marketing experience that spans start-ups to established organisations. I have an extensive hands-on experience leading digital initiatives including online campaigns for customer acquisition, in-house promotions and processes to improve retention, performance management and training.
Tasteventures - Geneva, SwitzerlandF&B otherNovember 2014 - Now · 4 years and 1 month
Building, advising and investing in F&B and FoodTech companies across 4 different countries.
Head of Marketing
Wiine.me - Geneva, SwitzerlandF&B otherMarch 2013 - December 2014 · 1 year and 11 months
Leveraged online channels to expand reach and improve marketing ROI. Developed new campaigns that helped the company grow to CHF 1M+ in revenues after its third year.
Driink - Shanghai, ChinaF&B otherMarch 2011 - March 2013 · 2 years and 2 months
Leading all aspects of the company strategy, operations and marketing. Helped 10+ client companies grow online. Implemented trainings and growth processes. Sold the company in 2013
Brinkman Benverages - Shanghai, ChinaSales & MarketingJanuary 2011 - March 2012 · 1 year and 3 months
Sales activation of existing accounts in Shanghai including maintenance and creation of new key accounts. Doubled the number of accounts for 8 different luxury spirit brands.
Room Division Intern
Hyatt International - Victoria, AustraliaRooms divisionMarch 2009 - December 2009 · 11 months
Grand Hotel Kempinski Geneva - London, United KingdomF&B serviceJuly 2005 - December 2005 · 6 months
École hôtelière de Lausanne - Lausanne, SwitzerlandJanuary 2006 - May 2010
FrenchNative or fluent100%
EnglishNative or fluent100%