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A results-oriented, professional with over 20+ years of experience in various roles in hospitality including Front Office, Food & Beverage, Banqueting and Sales & Marketing. Demonstrated outstanding levels in achieving hotel revenue targets.
Asst. Director of Sales
Sofitel Luxury Hotels and Resorts - Al Khobar, Saudi ArabiaSales & MarketingJune 2012 - Now
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence Develops new plans and programs and determine the effectiveness of current plans and programs Manage/direct all advertising, public relations and promotional activities Actively participates in sales presentations, property tours and customer meetings Ensures optimal compliance with corporate focus audit Manages performance issues that arise within the Sales and Reservations teams Effectively communicates with other departments Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary Anticipate and address gue
Asst.Director of Sales Banquets
Sheraton Dammam Hotel & Towers - Dammam, Saudi ArabiaSales & MarketingAugust 2005 - April 2012
This position is responsible for the development of new business within the Transient, Group and Events segments as well as maintenance of existing accounts to ensure maximum delivery. Sales strategy meeting, pre-convention meetings, training and other sales related meetings as required by the Director of Sales. To arrange and manage familiarisation trips and educational in line with business needs. Plan and attend any trade fairs as a representative of Starwood Hotels, ensuring that the quality image of the organisation is portrayed, and that every opportunity is taken to promote the Hotel. Proactively manages a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives. Maintain valid call objectives and relevant action plans for each key account/key prospect and ensure all follow up is executed in a timely manner. Proactively prospects new accounts for the hotel and Starwood properties worldwide and following the sales process t
K.London - London, United KingdomF&B otherJuly 2004 - May 2005
Menu compiling. Food presentations. Events Organizations. Outside catering co-ordination. Staffing. Maintaining service standards
Asst. Front Office Manager
Marriott Karachi - Karachi, PakistanFront Office receptionJanuary 2004 - June 2004
Assist FOM in maintaining SOP's and highest possible level of guest satisfaction. Ensure effective interdepartmental coordination. Attaining maximum average room rate and occupancy Training of the associates. Abide by the policies, rules and regulations of the hotel on various issues/ matters and Marriott standard operating procedures. Supervise effectiveness and efficiency of internal/ external communications. Maintain strict supervision over the functioning and documentation by the front desk such as arrivals and departure book, guest folios, registration cards, notice of change and accurate billings etc.
Asst. Sales Manager
Avari Towers Karachi - Karachi, PakistanSales & MarketingOctober 2003 - January 2004
Meeting clients for business promotions. Exploring new clients in the market. Sales budgeting, defining and achieving targets in consultation with the Sales & Marketing Manager.
Banquet Sales Executive
Dhahran International Hotel - SRS - Dhahran, Saudi ArabiaSales & MarketingAugust 1996 - September 2003
Meeting prospective clients, discussing arrangements and selling functions and catering facilities. To improve Sales in the banqueting department including outside catering. Ensuring high levels of standard for all functions. Enhancing customer relations and exploring new clientele. Assisting Marketing Manager in developing goals and projects. Marketing Statistics and Budgeting. Sales call organization within and outside the region for increased business.
Avari Lahore - Karachi, PakistanFront Office receptionDecember 1992 - August 1996
Supervision and direct reporting to The Front office Manager. Handling major guest complaints as well as compliments. Constant guest contact regarding hotel services- Development of staff attitude towards positive and suggestive selling of their products. Evaluation report of the front desk staff in consultation with the Front Office Manager. Training of receptionist, bell desk, and airport -reps. Delegation of work to different departments in correspondence and keeping in view guest requirements. Developing better relationships with other departments
Marketing Analysis in Hospitality Industry
Cornell University USA - Ithaca, NY, United StatesOctober 2008 - October 2008
New Perspectives in Restaurant Management
Cornell University USA - Ithaca, NY, United StatesJuly 2002 - July 2002
Bachelor of Arts/ Economics & English Literature
Forman Christian College - Lahore, PakistanMay 1989 - August 1991
EnglishNative or fluent100%
- Departmental Trainer
- SIX SIGMA GREEN BELT