Alina Balaci

Alina Balaci

Director of Sales at Hilton Garden Inn Custom House
Lives in Dublin, Ireland

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About me

HOSPITALY - a passion that started long ago, with my first steps outside my own country, back in the 90s. Travelling & love for foreign languages made me choose my future career and I did not trade it for any other sector of business in 15 years ! This wonderful business, hospitality, opened doors to me - to new locations, new people, new ideas. It is a world that makes you dream and help other people follow theirs (vacations, careers, honeymons, events of a lifetime, successful business etc).

Have looked after many hotels, from 3* to luxury 5*, each having a story of it's own. 15 years in sales helped me improve my skills, my communication to others, reach the goals and look after valuable clients. The international exposure enlarged the horizon and proved to be the challenge I was looking for.

I had contracts of millions of euros in my hands, managed a portofolio of 43 hotels, looked after Nicholas Cage, Sharon Stone, Andy Garcia, came up with brand new ideas that make money even as this is read, been among 9 Hilton finalists for 'Best Deal', negotiated business and worked closely with senior employees of IBM, HP, pharma etc. - only few of the joys of my work.

What is the value that I bring ? Making the client top priority and helping the company and the team reach a high position on the market and provide very good service. I love learning something new each day and I enjoy being part of a strong team.

I am eligible to work within EU and I got 10+ years of experience in Sales & Marketing.

STRENGHTS: Learner - Achiever - Ideation - Input - Strategic


18 years

  • Director of Sales

    Hilton Garden Inn Custom House - Dublin, Ireland

    Sales & Marketing
    January 2018 - November 2018 · 11 months

    -maternity cover - look after 4 sales people who report to me - hotel under extension (+85 rooms) to reach total of 324 rooms - look after key accounts - establish sales strategy -participate at Monthly Business Review - weekly BFM - follow Hilton procedures - Hilton networking and events - work on annual RFPs - work on Budget

  • Assistant Director of Sales

    DoubleTree by Hilton Luxembour - Luxembourg City, Luxembourg

    Sales & Marketing
    July 2017 - December 2017 · 6 months

    • Hotel has at the moment 235 bedrooms but is going under refurbishment and will have 345 in JAN’18 • Next year it will be, most probably, the largest hotel in Luxembourg • The only Hilton brand in Luxembourg • Tripadvisor #10 rank out of 49 hotels in Luxembourg city • Together with DOS, directly looking after a team of 8 people: 3 x Reservations, 3 x C&E and 2 x Sales • Establish the team, set rules and give standards (teams are new) • Strategy talks, plans and actions with DOS • Establish Wish-Want-Walk file • Work on Business Plan / Budget with DOS (final presentation NOV) • Forecasts and monthly reports ; explanations for top 10 best / top 10 flops • Contracts, offers, meetings, RFPs • Marketing activities,advertisments, magazine promotions, Facebook page • Attend ‘morning meetings’ with GM and HODs

  • Assistant Director of Sales

    Holiday Inn London West - London, United Kingdom

    Sales & Marketing
    July 2016 - July 2017 · 1 year and 1 month

    I am proud to be part of a great team who brought in records like best Revenue in SEP-OCT 2016, better Tripadvisor ranking (from #426 to #312 in record time), higher 2017 LNR negotiated rates, M&E budget reached. As Assist. DOS my tasks include monthly reports, participate at management internal meetings or with VIP clients, coordinate M&E Executive, indirectly coordinate F&B and Reception. I am also looking into Marketing and other new projects. Prospecting, Fam trips and client appointments are part of my daily tasks.

  • Sales Manager

    Courthouse Hotel 5* - London, United Kingdom

    Sales & Marketing
    September 2015 - June 2016 · 10 months

    London local private family owned chain : Bentley 5*, Washington 5*, Courthouse Soho 5*, new opening Courthouse Shoreditch 5*. The 5* luxury Courthouse Soho hotel is ideally located in bustling Central London. Hotel is situated where stylish Mayfair, fashionable Soho and the West End meet and is within walking distance of London's finest shopping streets (Oxford Street, Regent Street, Carnaby Street), tourist attractions and theatre land (famous historical Palladium theatre is next door). Looking into the opening of new Courthouse Shoreditch 5* - searching for local area accounts, competition checks, rates comparison, contracts and offers. Cluster proactive role on all 4 properties.

  • MICE Sales Executive

    Hilton London Kensington - London, United Kingdom

    Sales & Marketing
    September 2014 - August 2015 · 1 year

    Role – to increase revenue for the 10 newly refurbished meeting rooms. Brought my first major new client with regular events in my first 2 months. Selling the 10 meeting rooms of the hotel, capacity between 6-300 pax. Working closely with the hotel based Events Manager and the Cluster events team. Looking after CONV, SMERF, CMTG. Taking care of regular clients, bringing in new clients, keeping contact with schools, event agencies, caterers. Organising Fam Trips and having hotel presentations outside London. Reached & exceeded my Q2 targets (April-June).

  • Sales Account Manager


    Sales & Marketing
    April 2012 - August 2014 · 2 years and 5 months

    A landmark 5* hotel in Bucharest, of 100 years old (in 2014). Classical hotel in the very city center, 272 rooms. I am part of the BD Department – SALES. I take care of the major accounts, looking to improve the revenue, increase the room-nights, get more events in-house confirmed, take care of client’s needs (catering, other hotel services). Promote other Hilton brand hotels (ex. DoubleTree by Hilton in Oradea and Hampton by Hilton in Cluj). Started a new program called “Referral programme”, based on my original idea to increase the number of room-nights for some top companies (result + 35 RN). Been one of the 9 finalists of the “Hilton Europe - Best deal of the year” award presented in Dubai – Jan 2014. Get involved in staff party organising, Xmas market organising on the terrace, humanitary events. Completed 44 online Hilton University training courses.

  • Senior Sales Manager

    Continental Hotels 3*-5* - Bucharest, Romania

    Sales & Marketing
    September 2010 - September 2011 · 1 year and 1 month

    The only 100 % private Romanian brand having a chain of 9 hotels all through Romania. Hotels are from 2* - 5* in different cities of RO : Grand Hotel 5* (Bucharest), Hello Hotels 2* (Bucharest), Forum 4* (Sibiu), Forum 4* (Oradea), Forum 4* (Arad), Suceava 3*, Tg. Mures 3*, Drobeta Turnu Severin 3*. My work was in the Sales & Marketing Dept – HEADQUARTER. From this position (Senior Sales Coordinator) I had access to all 9 hotels. Once a week I held the conference calls with the Sibiu sales team (sometimes with other locations as well). I took care more of the Corporate segment, than the Leisure / Travel Agencies ones. I had to make sure that all 5 members of the Sales Dept HQ (Travel & Corporate & MICE) act as a team, take care of the company policies, reach the results that the Director of Sales needs. I was helping them with my knowledge & experience. I had meetings with my partners or possible clients, establish a good business relationship, find new opportunities, take care of their conference requests or

  • Senior Sales Manager

    Albena Jsco - Albena, Bulgaria

    Sales & Marketing
    May 2007 - May 2010 · 3 years and 1 month

    Big company, owns all 43 hotels and all of them are under the same management. Above me there were just 2 managers : Executive Director and Sales & Marketing Manager. In only 3 years of work, the number of Romanian tourists have increased from ~23.000 pers (2007) to 51.000 pers (2008). I am responsible for the sales, the advertising proposals / projects, the special offers, the action plan for coming years, the road-show through Romania for 1 month, presentations & conferences about or product, media contact & interviews, contracts with Romanian partners, contact with direct on-line clients, arranging client’s (multinational companies or smaller ones) conferences & team-buildings, attract big companies, keep big accounts (ex Vodafone), issue proforma invoices, come up with new ideas, make budgets, control costs, keep track of partner’s payments, negotiate contracts, keep contact with all hotel managers, check bookings, supervise Reservation Dept, work together with Advertising Dept & On-line Reservation Dept,

  • Tourism Manager

    Dedanis Travel - Sector 1, Bucharest, Romania

    Sales & Marketing
    September 2006 - May 2007 · 9 months

    Newly opened travel agency. Set programs, find clients, check financial results, discuss future steps with the owner, set new goals and strategies.

  • Outgoing Sales Manager

    Eurolines - Sector 3, Bucharest, Romania

    Sales & Marketing
    June 2005 - September 2006 · 1 year and 4 months

    Eurolines had different bussinesses : travel agency, taxis, coach transportation, IT, real estate. I was based at Headquarters, overlooking and coordinating all 43 travel agencies around the country. Looking after Outgoing Dept and the programs sold, prepare reports and participating at client negotiation meetings

  • Outgoing Sales Manager

    Atlantic Tour - Sector 1, Bucharest, Romania

    Sales & Marketing
    April 2000 - June 2005 · 5 years and 3 months

    Top 3 travel agencies on the market. Top sales earned compared to my colleague in same department. Sold leisure programs for Europe,US or exotoc destinations. Prepared yearly brochure. Keep contact with clients. Participate at international fairs. Come up with ideas to keep the company on top of its game


  • Master

    Univ. Tibiscus - Tmisoara - Timișoara, Romania

    September 2007 - September 2009

    Tourism & Journalism

  • Bachelor Degree

    Univ Dimitrie Cantemir - Bucharest, Romania

    September 1995 - September 1999

    Tourism & Trade Management - best out of 300 students, all 4 years


8 languages

  • English

    Native or fluent

  • French

    Professional working

  • Bulgarian

    Limited working

  • Italian

    Limited working

  • Spanish


  • Japanese


  • Greek


  • German


Personal information


  • Romanian

Date of birth

June 21st 1976


12 skills

  • Ambition
  • Creativity
  • Dynamism
  • Enthusiasm
  • Honesty
  • Loyalty
  • Passionate
  • Perseverent
  • Professionalism
  • Responsability
  • Serious
  • Sociability

Additional Information

1 information shared

  • interview - Albena

    interview - Albena

Mehri Collins
Placement, Career Manager and Management Trainer at Swiss Hospitality Group (SHG)
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