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About me
Experienced Brand Manager with a demonstrated history of working in the Hospitality and Travel industry. Skilled in Search Engine Optimization (SEO), Content Writing, Analytics, Branding, Market Research, and advertising on various digital channels. Strong professional with a Bachelor's degree focused in Hotel and Tourism Management from Vatel Business School - Hotel & Tourism Management.
Experience
10 years and 8 months
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Freelance Content Writer
Freelance - Beirut, Lebanon
Content & CommunicationSeptember 2018 - Now · 5 years and 7 monthsWebsite Content – Ellipses - Business Solutions & Marketing. Website Content – Call Center International Website Content, SEO, analytics and blog - Beiruti – Lebanese Restaurant in Gent, Belgium
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Brand Manager
Jannah Hotels & Resorts - Abu Dhabi, United Arab Emirates
MarketingApril 2016 - June 2018 · 2 years and 3 months• Plan and oversee the opening of several brands managed by the group • Monitor, measure and manage brand equity/strength through the use of analytical tools • Increase brand awareness • Develop Marketing and Brand Plans • Develop action plans (Monthly/Yearly) • Maintain brand identity consistency • Create, schedule and publish content on all social media platforms • Create websites content and maintain website with up to date information • Marketing the brand and events through various media outlets (Digital, PR, Magazines, etc.) • Create marketing collaterals in liaison with the graphic designers to help push sales team • Generate owner’s report on a monthly basis • Measure ROI throughout our marketing expenditures and make sure that budgeting is adequate • Supervise the Digital Sales Force team, create the duty roster and extract performance reports
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Marketing Intern
The Lux Collective - Mauritius
MarketingOctober 2015 - February 2016 · 5 months• Create, schedule and publish content on all social media platforms • Design and create newsletters then send them out using EMM tools • Monitor, measure and manage brand equity/strength through the use of analytical tools • Update the learning management system with new training material and translate all the current content to French • Marketing the annual triathlon with conjunction of the art and the PR departments
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Sales and Marketing Intern
Beachcomber Head Office - Mauritius
SalesApril 2015 - August 2015 · 5 months• Organize annual trail event • Marketing through various media outlets (Social/PR/Magazines/etc.) for annual trail event • Managing regional VIP booking • Identify new contacts, develop sales leads, and respond to sales opportunities in order to maximise revenue Coordinating with local OTAs in regards to bookings/events and special rates • Produce quotations and written confirmation to all clients • Produce reports that meet the needs of the Sales Director • Curating and distributing special offers for bookings/events • Negotiate contracts and rates with DMCs
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Sales and Marketing Intern
Yu Lounge - Mauritius
SalesApril 2014 - February 2015 · 11 months• Identify new contacts, develop sales leads, and respond to sales opportunities in order to maximise revenue Coordinating with local OTAs in regards to bookings/events and special rates • Produce quotations and written confirmation to all clients • Produce reports that meet the needs of the General Manager • Curating and distributing special offers for bookings/events • Negotiate contracts and rates with DMCs • Create, schedule and publish content on all social media platforms • Create and curate fact sheet and brochures • Assisting aircraft operations for Landing/Taxiing/Taking off/Refueling/etc.
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Management Trainee
Hilton Mauritius Resort & Spa - Mauritius
LogisticsOctober 2013 - February 2014 · 5 monthsInternship in the following departments: Food and Beverage, Kitchen, Pastry & bakery , Housekeeping, Front office.
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Sales, Marketing & Guest Relations Intern
Sugar Beach Resort & Spa - Mauritius
Guest RelationsDecember 2012 - July 2013 · 8 months• Prepare press kits • Organizing weddings • Assisting in educational tours and press trips • Organizing events • Organize group stays • Assisting various queries (In house and out) over the phone • Route calls to specific people • Greet visitors warmly and make sure they are comfortable • Manage Check in and Check outs for guests • Take and relay messages • Book and handle restaurants/excursions for guests • Coordinate with DMCs in regards to guest special requests prior to arrival
Education
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Hotel Management
Vatel Quatre Bornes (Mauritius) - Quatre Bornes, Mauritius
September 2013 - September 2016
Languages
3 languages
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English
Native or fluent
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French
Native or fluent
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German
Notions
Personal information
Nationalities
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Mauritian
Skills
8 skills
- Brand content
- community manager
- Content Writing
- Marketing
- Marketing digital
- Pre- Opening & Rebranding
- Social Media
- Web analytics
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