Angelo De Guzman

Angelo De Guzman

Cluster Marketing Manager at Central Hotels Group
Lives in Dubai, United Arab Emirates
over 6 months ago

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Award-winning Marketing Manager of the Year (2018) with 10+ years experience in Marketing and Sales having a strong background in artificial intelligence (AI), data-driven digital marketing, branding, design, advertising, and public relations. Ask me about analytics, insights, SEO, social media, aviation, and travel.

Experience

  • Cluster Marketing Manager

    Central Hotels Group - Dubai, United Arab Emirates

    Sales & Marketing
    May 2014 - Now · 4 years and 8 months

    BRANDING & STRATEGY o Managed 13 brands simultaneously. 1 Owning Company, 1 Corporate HQ, 3 Hotels, and 8 Outlets. o Developed the brand identity of 3 hotels, from 5-star properties to Hotel Apartments in The Palm Jumeirah, Business Bay, and Barsha Heights. o Spearheaded the full rebranding of Central Hotels Group from Auris Group of Hotels. o Executed strategic partnerships with brand ambassadors such as: Emirates, VISA, Mastercard, UNICEF, and Facebook. o Established property-level and Corporate marketing plans, budgets, digital strategies, and PR calendars. SALES & REVENUE o Acquired AED ~6.2m complimentary advertising via strong key media relationships. o Generated AED ~22 million additional revenue through incentivized programs. o Secured AED ~1.6m on direct web bookings representing a 791% increase from 2016. o Delivered ~25,000 new qualified leads through online lead acquisition models utilizing targeted advertising, data mining, and consumer pattern mapping. o Utilized artificial intelligence, data-driven campaigns, Google analytics, and social media insights driving promotion conversions at 52% more. DIGITAL o Created SARAH a real-time guest feedback system, which improved request response time by 80% reducing complaints. o Increased TripAdvisor ranking from 163 to 134 over the last 2 years. o Acquired an average of 600 reviews in TripAdvisor yearly for the last 2 years. o Launched “Go Paperless” initiative decreasing printed materials by 85%. o 124% increase in email open rates by optimized targeting and data segmentation. o Followers increased by 110% and engagement by 197% across Facebook, Instagram, and Twitter.

  • Marketing Manager

    ICON - Intercontinental Hotel Manila - Manila, Philippines

    Sales & Marketing
    March 2012 - April 2014 · 2 years and 2 months

    o Delivered PHP 40 million revenue, servicing 180+ multinational corporations such as: Accenture, Unilever, Procter & Gamble, Coca-Cola, Asia Brewery, HP, and IBM. o Acquired 32,500 email subscribers using reward driven and loyalty-based campaigns.

  • Marketing and Promotions Manager

    PRIME Upscale Venue and Events - Manila, Philippines

    Sales & Marketing
    February 2009 - April 2012 · 3 years and 3 months

    Generated PHP 21 million revenue, bringing in key accounts like: JP Morgan & Chase, Nestle, Wipro, Aditya Birla Group, and San Miguel Corporation.

  • Events Planner

    Wildfire Events - Manila, Philippines

    Sales & Marketing
    February 2008 - February 2009 · 1 year and 1 month

    Launched 12 nightlife events which generated a 300% increase from starting capital.

Education

  • Marketing Analytics: Measurement Strategy

    UC Berkeley | edx - California City, CA, United States

    October 2017 - October 2017

  • Masters in Development Communication

    University of the Philippines - Manila, Philippines

    December 2016 - Now

  • Bachelor of Science in Legal Management

    San Beda College, Manila - Manila, Philippines

    March 2008 - May 2012

Languages

  • Tagalog
    Native or fluent
    100%
  • English
    Native or fluent
    100%

Skills

  • Adobe creative suite
  • Artificial Intelligence (AI)
  • Brand-building
  • Branding
  • Brand Marketing
  • CMS
  • Collaboration
  • CRM
  • CSS
  • Data Mining and Acquisition
  • Digital marketing
  • Google Analytics
  • Hotel Pre-opening
  • HTML
  • Management
  • Media Relations
  • Negotiation
  • Online Ads
  • Partnerships
  • PR
  • Revinate Email Marketing
  • SEM/SEO
  • Social Media Management
  • Strategic Marketing
  • Team Management
  • WordPress CMS

Other

  • Marketing Maven from First Central Hotel Suites takes top prize

    De Guzman's work on AI in the hotel, increasing the hotel’s email database, working to increase the property’s TripAdvisor’s ranking, and implementing improvements to real-time guest feedback system, all impressed the judges. He also worked on a full revamp of the hotel website, prioritising digital every step of the way.

Connections
Tharaka De Silwa
Senior Guest Information Agent at InterContinental Hotels Group
Kunwardeep Singh
Group General Manager at ARC Hospitality
Piotr Bubnowski
Operations Manager at Doubletree by Hilton Hotel & Residences Dubai Al Barsha
View 6 connections
Following
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