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Experienced Marketing Manager & Graphic Designer with a demonstrated history of work in the hospitality industry in India, now looking for new career opportunity. 5 years’ experience in developing & executing marketing strategies for F&B sector in 3 four star hotels, with the ability to understand the ongoing market scenario & customers trends. Skilled in Project Management, Data Analysis, Online Marketing. Experienced in Campaign Conceptualization, Graphic Designing, Implementation & Analysing Effectiveness.
5 years and 6 months
Marketing Manager & Graphic Designer
Express Group of Hotel - Vadodara, IndiaManagementSeptember 2013 - August 2018 · 5 years
MARKETING Supervising 6 restaurants - 1 Italian, 3 Multi-Cuisine & 2 Indian Restaurants Coordination between stakeholders, general managers, restaurant managers & others Campaign Conceptualization, Graphic Designing, Implementation & Analyzing Effectiveness (Room Sector & F&B Sector) Marketing Strategy & Content (F&B Sector) Social Media Marketing (F&B Sector) Online Marketing (F&B Sector) Online Advertising (F&B Sector) Sending Bulk SMS & Emails Website Administration & Upgradation Event & Promo Planning (Birthdays, Anniversary Celebrations, Candle Light Dinner etc.) Launching seasonal menus & chef special menus, based on sales analysis & customer feedback Market Research for opening new outlets in nearby cities Coordinating photoshoots Managing CRM GRAPHIC DESIGNING Designing & preparing for printing all graphic materials (Room Sector & F&B) (menus, brochures, booklets, hoardings, tent cards, newspapers ads, posters, standees, stationery, corporate gifts) Designing mixed media wall art on canvases Designed customized carpet designs for all the room requirements MANAGERIAL RESPONSIBILITIES Created project reports & market analysis for opening new hotel in 3 cities of India Created project reports & market analysis for opening new restaurants within India Created project reports & market analysis for “The Urban Pod” India’s first Pod Hotel Strategizing & Directing the operational managers to improve GSI (Guest Satisfaction Index) Collecting feedback from operational managers for management reports Review analysis of operational managers performance for management Reviewed new software’s for the group companies DATA ANALYTICS Managing Customer Feedback System (F&B Sector) Created & summarized monthly feedback system data for management dash board Data Analysis – IDS POS System (Room Sector & F&B) Creating Reports (Room Sector & F&B) Created & summarized monthly reports for management dash board Created weekly & monthly SWOT analysis reports for operational managers Created Liquor sale reports for customer preference management, stock management & price analytics.
Express Group of Hotels - Vadodara, IndiaManagementMarch 2013 - September 2013 · 8 months
Master of Cognitive Science
Adam Mickiewicz University - Poznań, PolandOctober 2005 - September 2011
Native or fluent
Native or fluent
- Business Strategy
- Email marketing
- Event Management
- Graphic design
- Marketing skills
- Social Media Marketing
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