Antonio Alquezar

Antonio Alquezar

Partner & Board Member at Always Group
Lives in Valencia, Spain
over 6 months ago

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  • Partner & Board Member

    Always Group - Spain

    Asset Management
    August 2009 - Now

    ALWAYS Group it is a marketing firm specialized in sports, media & entertainment. The group it is divided in the following divisions: 1. ALWAYS SPORTS MANAGEMENT Specialized in sports consultancy, rights commercialization and project management. Latest Projects Managed: a. FINA World Championship Barcelona 2013. TV HBC Coordination (Lavinia), Partnership Sales & Implementation of sponsors marketing rights (Partnership with Dentsu Sports) b. F1 Grand Prix of Europe 2012, Valencia Street Circuit. Exclusive development and sales of all Marketing and Commercial rights. Implementation and evaluation of partners rights c. 23rd Handball World Championships, Spain 2013, Development of the Marketing Rights. Main Sponsor management and activation - Mutua Madrileña d. 33rd America’s Cup (2010), Development & Commercialization of the marketing rights of the event and implementation of the sponsor’s programmes. 4. BID Development for global Investment firm - Valencia CF Acquisition 2. ALWAYS TICKETS

  • Exclusive Marketing & Commercial Consultant

    F1 GP of Europe - Valencia Street Circuit - Europe

    February 2012 - July 2012

    - Development of the Rights Matrix of the Event - Development of the International and National Sales Strategy - Commercialization of the Marketing and Commercial Rights - Client Services - Evaluation Reports.

  • Marketing & Commercial Consultant

    33rd America´s Cup - Valencia, Spain

    Asset Management
    December 2009 - February 2010

    Exclusive Consultancy contract given by the City of Valencia and Alinghi to create, commercialize and activate the 33rd Americas Cup Sponsorship programme. Sponsors finalised: Hublot, Estrella Damm, Iberdrola, El Corte Ingles, Coca Cola, Bezoya Water, Peak Performance and Ford.

  • Head of Sponsorship & Biz Development

    Superleague Formula - Europe

    October 2007 - September 2009

    • Responsible for the Racing Teams, Events and football clubs commercial and business development activities in Asia, EMEA , South of Europe, UK, Brazil and Russia • Developing and overseeing the global commercial strategy for the new championship. • Evaluating and negotiating football clubs agreements to enter the new championship. • Searching and negotiating sponsorship contracts for the clubs racing teams and the Events Samples of agreements personally finalised: : Al Ain (Abu Dhabi), AS Roma (Italy), Alqudra (UAE), Pepsi, Puma, Glou, GE (Greece), Abu Dhabi Sports Channel (UAE) • Managing a team of ten people including six Sponsorship Managers and a global network of 10 commercial agents.

  • Sponsor & Broadcaster Manager

    America's Cup Management - Europe

    March 2005 - August 2007

    Evaluating and Negotiating New Sponsorships Contracts for the 32nd Americas Cup. Developing and activating the marketing and sponsorship activities of the partners of the 32nd America’s Cup such as, Coca Cola, Estrella, Corte Inglés, Alcatel, Adecco, Santader, Ford, Endesa, Louis Vuitton.

  • KAPPA Global Sports Marketing Manager

    BasicNet S.p.A - Europe

    November 2002 - February 2005

    - Developing and overseeing the global marketing activities and sponsorship strategy of the Kappa and Robe di Kappa Brands. - Developed and executed the first Kappa Cup ( with a world-wide TV coverage (300 million households). - Searching out, evaluating and negotiating new sponsorships contracts and renewals - Implementing all marketing activities with existing sponsorships - Developing Endorsement Programs for players in Football, Golf, and Tennis

  • Marketing Consultant

    CHAMPIONSWORLD LLC, New York, US - Europe

    July 2002 - August 2002

    United Nations, Roma vs. Real Madrid Project - Organised and executed all protocol aspects of the game. - Organised and co-ordinated all aspects for Real Madrid team and management during their stay in New York, including training, transportation, and press conferences.

  • International Sales & Marketing Manager

    Marcus Evans - Europe

    October 2000 - July 2002

  • President Office (Internship)

    International Olympic Committee - Europe

    January 1997 - January 1998



  • Spanish
    Native or fluent
  • English
    Full professional
  • French
    Full professional
  • Italian
    Full professional
  • German
  • Portuguese
Geneva, Switzerland
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