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Director Of Sales Marketing
Grandeur Hotel - Dubai, United Arab EmiratesSales & MarketingApril 2017 - Now · 1 year and 10 months
Executed all activities of sales, catering, reservations, on-line marketing, traditional communications and public relations for a 125 room, four-star, full service hotel and a 95-unit Hotel Apartment. • Mainly handling the Leisure Segment in-bound to Dubai. • Specialized in – Indian markets, UK Markets, CIS& Russia and South East Asia. • Signed over 50 transient preferred accounts within a year, a list that now exceeds 150 top accounts. • Successfully secured the hotel's top four major clients yielding over 800 room nights per account on average till date from direct competitors. • Built a database of over 8,500 e-mail addresses for direct marketing purposes. • Hired qualified candidates for the Sales & Marketing Department and presently ensure an efficient and effective organization structure. • Developed all pre and post-opening Sales and Marketing collateral, contracts, and client correspondence • Developed, implemented and keep current the hotel's Marketing Plan and Sales & Marketing manual. • Develop the hotel's annual budget in conjunction with the Executive Team • Develop sales strategies designed to maximize revenue and yield. • Participate in the development of yield management strategies for the hotel • Create and implement marketing strategies which are designed to increase awareness in the local market. • Develop and implement all public relations and advertising campaigns • Responsible for ordering and creating all hotel collateral. • Ensure all materials used to market the hotel are in accordance with brand standards • Develop and implement annual sales goals for sales team which are aligned with the hotel's overall revenue goals • Helped foster and maintain a culture of genuine service • Conduct weekly sales & marketing meetings to critique sales activities and educate sales personnel on new information concerning hotel policies, programs and immediate sales leads etc. • Coach leaders of revenue generating departments within the hotel in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance. • Introduction and mapping of Nexus System for transient business.