Assen Valev

Assen Valev

Hospitality General Manager at Al Siddiqi Holding
Lives in Dubai, United Arab Emirates
over 6 months ago

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Senior management professional with more then 20 years of work experience in strategic & tactical management of diversified business operations in an
emerging market environment. Rich exposure and expertise in Senior management, business development, sales marketing, project management, commercial
operations, and employees management. Possess career track of successfully starting new business ventures, opening new branches / outlets and developed
strong relation with suppliers and business contacts. Strategic thinker by personality and results-driven Manager can contribute significantly to core business
development, operations and management aspects.


  • Hospitality General Manager

    Al Siddiqi Holding - Doha, Qatar

    March 2013 - August 2016 · 3 years and 7 months

    Reporting to: CEO and Board Members Expertise in management duties, business expansion, strategy development, sales & marketing, business development, brand management, project handling, problem solving, staff motivation and client service delivery. Perform as Profit Centre Head and assume full accountability of business communication and interaction with spectrum of suppliers and key business contacts. Define, set and implement operational and business strategies as well as enterprise growth opportunities towards revenue growth or margin expansion. Review financials, manage all operational costs and approve all prices or discounting strategies. Report on Profit & Loss, Budgets, Key Performance Indicators and business performance to the Board. Fully in charge of Hospitality Division. Biella - Franchise Brand - 4 outlets Doha Qatar Noodle House - Franchise Brand - 3 outlets Doha Qatar Wafi Gourmet - Franchise Brant - 2 outlets (Bahrain CC, Doha Qatar) Emirgan Sutis since1953 - Test of Istanbul - Franchise Brand - 2 outlets Doha Qatar Balmesan - Seafood Restaurant - 1 outlet The Pear Doha Qatar Lord of The Wings - Franchise Brand - 1 outlet The Pear Doha Qatar German Döner Kebab - Franchise Brand - 1 outlet The Pear Doha Qatar Maysoun Mediterranean Cuisine - 1 outlet Doha Qatar Maya Chocolate Franchise Brand - 1 outlet (in process) Tawar Mall Doha Qatar

  • Group Operations Manager

    Point Select Leisure Management, Dubai, U.A.E - Dubai, United Arab Emirates

    November 2008 - February 2013 · 4 years and 4 months

    Reporting to: Managing Director Provide strategic and systematic approach on divisional sales & marketing. Manage responsibilities related to effective business planning, strategy implementation and supervision. Considering corrective actions to stay competitive. Fully involved in expansion plans, recruitments, trainings, concepts developments and pre-opening of the new locations. Establish targets for sales in order to drive sales revenues & profit. Channelize new customers and marketing activities. Keep abreast of market conditions, collect market competitions information and enforce action plans accordingly. Fully in charge of operations, PNL statement, recruitment, Cost Control and SOP’s. Umi Sushi - 1 restaurant (JBR-Dubai) Umi Sushi - 1 restaurant (Business Bay Avenue) Umi Sushi - 1 restaurant (Al Ain Mall new extension-Al Ain) Umi Fusion - 1 restaurant (JBR The Walk-Dubai) Umi Fusion - 1 restaurant (Al Wahda Mall extension-Abu Dhabi) Suvoroff Restaurant -1 restaurant (JBR-Dubai) Canteen by Suvoroff -1 restaurant (Business Bay Executive Towers) Watatsumi Restaurant - 3 restaurants (London-UK, Barcelona-ESP, Dubai) Coffeeshop Company - 1 outlet (JBR The Walk-Dubai) Coffeeshop Company - 1 outlet(Studio City-Dubai)

  • Brand Manager

    Sofra Worldwilde LLC. Dubai, U.A.E - Dubai, United Arab Emirates

    January 2006 - November 2008 · 2 years and 11 months

    Reporting to: Operations Manager Uno Chicago Bar & Grill – USA Franchise – 2 restaurants (Deira City Center; Dubai Mall,Jabel Ali Free Zone) Gelato Italian restaurant – 2 restaurants (Grand Cineplex; Sh.Zayed Road) Arrabbiata Mediterranean Restaurant – 1 restaurant (Lamcy Plaza Food Court) Naan Plus Indian Cuisine – 2 restaurants (Jabel Ali Free Zone; Grand Cineplex) Axiom Café – 1 restaurant (Sheikh Zayed Road)

  • General Restaurant Manager

    Sofra Worldwide LLC. Dubai, U.A.E. - Dubai, United Arab Emirates

    February 2004 - January 2006 · 1 year and 12 months

    Reporting to: Group Operations Manager Uno Chicago Bar & Grill - USA Franchise – 1 restaurant Sh.Zayed Road

  • Restaurant Manager

    Sofra Worldwide LLC. Dubai, U.A.E. - Dubai, United Arab Emirates

    February 2000 - February 2004 · 4 years and 1 month

    Uno Chicago Bar & Grill – American Franchise, Casual Dining Restaurant with 300 covers. Reporting to: General Restaurant Manager Uno Chicago Bar & Grill - USA Franchise – 1 restaurant Sh.Zayed Road


  • Masters degree

    University of Economics - Varna, Bulgaria

    September 1995 - October 1999

    Masters degree in Hotel and Restaurant Managment.


  • English
    Native or fluent
  • Russian
    Native or fluent


  • Coaching skills
  • Competitive
  • Excecutive Managment
  • F&B Marketing
  • Finance
  • Reports


  • UAE Driving Licence

    UAE Driving Licence

  • Professional Certification

    Management and Find the Staff strengths Training - The Gallup Organization, Dubai: 2006
    Advanced Business Planning Module; Business Planning Module - Corporate Office Boston, USA: 2004
    Customer Focus and Excellence Training - Organizational Dynamics, Inc. (ODI) Dubai: 2000

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