Caroline Laroche Semelin

Caroline Laroche Semelin

Director of Sales at Marriott Paris Rive Gauche Hotel & Conference Center
Lives in Singapore
over 6 months ago

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I have worked in the Luxury Hospitality industry for 11 years, gaining experience and strong expertise in customer service, sales & marketing strategies and team management. Always looking for improvement and being results-oriented, I have worked in various amazing properties with proud and passion.

The past 3 years in Istanbul have been a total change. I have focused on sharing my skills to good use in supporting non-profit organization, developing so useful projects and events helping refugees.

Newly arrived in Singapore, I'm excited to look for a new challenge in the Luxury Hospitality industry ! If you want to learn more about my profile, please get in touch or connect.


  • Director of Sales

    Marriott Paris Rive Gauche Hotel & Conference Center - Paris, France

    Sales & Marketing
    April 2014 - May 2015 · 1 year and 2 months

    Director of Sales - Marriott Paris Rive Gauche Hotel & Conference Center, Marriott Hotels 2014 vs. 2013: +1.8% in room revenue, RevPAR Index +1.7%, +1.2% ADR increase 757 rooms – 4 600 m² meeting space -Repositioned the Hotel Conference Center fully renovated, implemented a specific and aggressive sales action plan. Optimization of sales force and drove “think out of the box” sales actions: “Alice in wonderland” client event, Halloween show day and Murder party, developed “waouh” site inspection insuring exceptional customer experience. 10.3 % increase in Corporate Group revenue in 2014 vs. 2013. -Put in place new strategic tools as competitive intelligence in order to steal business from competition and create new business opportunities in core segments and achieve property’s financial room and catering goals. -Provided strong leadership to develop proactive and reactive sales team (15 associates) to ensure revenue maximization. Set up booking goals for sales team members. Goals set up for off prope

  • Hotel Sales & Marketing Manager

    Renaissance Paris Vendôme Hotel - Paris, France

    Sales & Marketing
    July 2010 - April 2014 · 3 years and 10 months

    Hotel Sales & Marketing Manager - Renaissance Paris Vendôme Hotel – 5*, Marriott Hotels 2013 vs. 2010: +26% in room revenue, RevPAR Index +4.3%, +6.5% ADR increase -Special corporate: activated both local and international contacts to achieve goals. Developed existing accounts such as JP Morgan (+36% in total revenue 2013 vs. 2010), and stole US Embassy account from main competitor (19% of the total segment at year end 2013). -Groups segment: 2013 goal exceeded by 7% thanks to weekly business review combined with targeted actions on need periods (80 clients contacted and 10 qualified leads generated on Q4 2013). Closed the largest corporate group in property: in March/April 2011 (256K€) - Marriott Rewards (35% of hotel business mix): despite of the declining demand, 2013 pace above 2012 by 7,5% due to aggressive marketing plan, taking full advantage of the Marriott tools (5 Marriott Email Tool Template, 3 Marriott Rewards Insiders reviews). -Support the Renaissance repositioning through the implementat

  • Hotel Sales & Marketing Manager

    Relais & Chateaux - Paris, France

    Sales & Marketing
    May 2008 - July 2010 · 2 years and 3 months

    Hotel Sales & Marketing Manager - Hotel de Vigny - 4*, Relais & Châteaux, Paris Creation of the sales department - room revenue: +12% in on leisure market and +24% on corporate market -Regular sales calls on the US, UK and Russian markets -Managed one proactive sales on London market: 15 new special corporate contracts signed -Included the hotel into challenging corporate hotel programs as HSBC, Deutsche Bank


    Hostellerie Bérard & Spa - La Cadière-d'Azur, France

    Sales & Marketing
    June 2006 - March 2008 · 1 year and 10 months

    Sales Manager - Hostellerie Bérard & Spa, Provence – South of France Total revenue 2006 vs. 2008: +15% in local catering and +20% in corporate groups -Supported the owner in defining the sales and marketing plan as well as the business plan for the Spa launch. -Regular sales calls and trade shows on the French and Benelux markets for leisure, corporate and MICE segments; outcome measured by the total revenue increase

  • Sales Coordinator

    Hilton sales worldwide - Paris, France

    Sales & Marketing
    January 2005 - February 2006 · 1 year and 2 months

    Sales Coordinator - Hilton Sales Worldwide, Paris Global Sales Office Promoted the 2600 Hilton hotels on the French, Belgium and Swiss markets. -In charge of 80 MICE accounts portfolio: regular sales calls. -Prospection of new accounts as PLB organisation, Shortcut Events (4 confirmed leads); participated to specific trade shows

  • Sales Coordinator

    Exclusive hotels - Paris, France

    Sales & Marketing
    October 2004 - December 2004 · 3 months

    Sales Coordinator - Exclusive Hotels, Paris (4* & 5*) – Corporate Department Launched the brand new customer loyalty program, goal of 500 loyalty card holders achieved

  • Assistant Group Sales Manager

    Hilton Sales Worldwide - Paris, France

    Sales & Marketing
    July 2003 - December 2003 · 6 months

    Assistant Group Sales Manager - Hilton Sales Worldwide, Paris Global Sales Office 6 months Internship Managed MICE groups’ requests from French, Belgium and Swiss source markets for the 2600 hotels


  • Master

    ESCEM Group – School of Business and Management - Poitiers, France

    September 2002 - June 2004

    Master in International business. English speaking campus

  • Undergraduate degree

    NEGOCIA-ACI (Current Novancia business School) - Paris, France

    September 1999 - June 2002

    international business, marketing and negotiation 6 months: Nanyang Polytechnic - Singapore – School of Business Management

  • Baccalauréat

    Institution Privee du Sacré Coeur - La Ville-du-Bois, France

    June 1999 - June 1999

    Baccalauréat ES in Economics and Social Sciences, emphasis on Mathematics, English and German


  • French
    Native or fluent
  • English
    Native or fluent
  • German
    Limited working


  • Budgeting & Forecasting
  • Business plan
  • Customer focus
  • Dynamic
  • Groups management
  • Leadership
  • Revenue Maximization
Geneva, Switzerland
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