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I am a world-class marketing and communication driver, inspiring individual, with a broad range of financial and management skills. I have a track record of working with global organizations (public, and private sector, NGO and associations) delivering results, meeting or exceeding expectations, while pushing organizations to the next stage of their development.
• You need a proactive individual, translating strategies into actions and outcomes, dealing with a 360° spectrum of communication tools?
Thanks to three successful experiences from three different communication agency networks - TBWA corporate, Ogilvy One and DDB - I developed significant expertise in corporate communications (corporate image, Public Relations, Media Relations), in media strategies, international media planning and buying activities, in CRM (acquisition and cultivation) in building digital communities at a strategic and creative level. Thus, my experience gives me more options as how to find the right path, to set up and coordinate priorities, to review planning processes and outcomes
• Media leadership : I have a Press Relations (TBWA Corporate) and Media track record : I opened and managed subsidiaries for worldwide media and communication groups (DDB and Optimum Media, Ogilvy Group), managed the full media process (strategy, planning and buying) media rights, sponsorships programs, conceptualization and production of special TV programs.
• “Blue Ocean” minded individual, remarkably creative and disruptive :
o innovating with digital technologies (see my experience at Ubitalk Technologies – creating one of the first voice recognition and synthesis platform for digital content providers)
o innovating with digital content and tools, engaging communities (see my experience at SeineCom : launching “fanofBrands” - first game playing search engine for retail offers gathering about 300 brands) My last mission at the ICRC has been appraised highly successful. It covered strategic advise / brand vision as how to federate the various Red Cross Movement components and appeal to the General Public, merging the marketing, communication and digital resources into the first ICRC crowd funding platform
o I am a member /advisor of the Digilence Academy (Excellence in Digital Transformation)
• Travel, Fashion, retail, VIP audiences (previous experience) :
o I led the Marketing and communication agency for the first cosmetic and perfume retail network in Russia (more than 700 shops), launching the first nationwide campaign, giving a face to the brand - Patricia Kass – who supported a tour across 20 major cities, targeted at VIP audiences.
o I have been in charge of the communication of more than 10 perfumes brands (advertising, digital, VIP launch…) such as Burberry, Boucheron, Jimmy Choo, Lanvin, Calvin Klein, Van Cleef, Davidoff…
o I have been in charge of the communication of the Israel Tourism Board, the Tunisian Tourism Board, Singapore Airlines.
UUU - Montreux, SwitzerlandManagementJuly 2017 - Now
Digital Start Up
Senior Organizational Advisor
ICRC - Geneva, SwitzerlandSales & MarketingJanuary 2017 - July 2018
Fundraising Division • Defining a vision likely to federate the various Red Cross Movement components and appeal to the General Public • Revenue generation strategy - Implementation into the ICRC first crowdfunding digital platform • Skills : Consulting, Consumer insight based innovation, Customer engagement, CRM, Digital, Social Networks, Marketing, Crowdfunding
DNKAST - Port-Valais, SwitzerlandFinance/AccountingJune 2013 - May 2016
Data Center and Media Broadcast Center • Construction phase : coordinating the architect, suppliers and bankers for a 15 M CHF Data Center • Responsible for the CAPEX, the operating budget, projected budget and cash flow • Member of the Executive Committee : active role for the redefining of the marketing strategy • HR Manager : 12 collaborators recruited in Switzerland
Creative Director and Managing Direction
Seine Com - Moscow, RussiaCommunicationMay 2004 - May 2013
Consulting firm in 360° Communication • Agency of record for the first retail network of perfumes and cosmetics in Russia (more than 700 points of sale) • In charge of more than 50% of the international prestige perfume brands (InterParfums and Coty) • Retail, fashion, luxury and tourism specialist (Singapore Airlines, Tunisian Tourism Board, Israel Tourism Board) • Worldwide/ European wide creative campaigns for major brands such as BIC or Flormar (Yves Rocher Group) • PR – Special events – VIP Openings – TV sponsorship (concept, production and negotiation) • Conception and production of “FanofBrands” : digital platform / search engine /social network for brands / promotions • Awarded Agency of the year - 2011 • Billing : from 0 to 12 M euro within a 4 years period, with the support of a 15 people staff
Poster Ogilvy one - Moscow, RussiaSales & MarketingMay 2002 - April 2004
Direct Marketing and CRM • Pioneering the first major nationwide CRM programs in Russia (strategy and implementation) for International brands such as Kimberly Clark, British American Tobacco, Ford, Nestle. • Managing 44 people, Account and Creative Direction
Ubitalks - Paris, FranceITJune 2000 - December 2001
Start-up specialized in the New Information Technologies • Production of a prototype internet platform delivering synthesis and voice recognition for the content providers and telecom operators • Business plan / Venture Capital /Successful presentation to SFR, but … on the 11th of September 2001.
DDB Morocco - Casablanca, MoroccoCommunicationOctober 1999 - May 2000
Leading Communication Agency for the countries of Magrheb • Business reengineering : restructuring of the local company and upgrading to international standards • 6 months “trouble shooting” mission • Coordination of an international team (12 specialists) for a major network client, Maroc Telecom
Founding Partner and Area Managing Director
DDB Russia - Moscow, RussiaCommunicationOctober 1994 - September 1999
Geographically Strategic Communication and Media Agency • Search for a Russian local partner on behalf of DDB Europe CEO • Creation of DDB /Optimum Media Russia, and opening of its CIS representative offices • Firstly person in charge of customer relationships, of the new business and the human resources, reporting to DDB Europe CEO and CFO • Acquisition and development of customer loyalty of 36 international brands within a 4 years period • European record at the level of the DDB network : 43 tenders won out of 56 run, in 18 months • Awarded twice “Agency of the year” • Ranked number 3 on its market both in Russia and within DDB Europe network (after London and Paris) • 1998 Billing : 65 M USD delivering a 5.7 M USD revenue • 1998 staff : 96
TBWA Corporate - Paris, FranceCommunicationSeptember 1990 - September 1994
1st Corporate Communication Agency created in France (subsidiary of BDDP and EDF) • Pioneer of the corporate communication(s) campaigns in France • Corporate communication, Financial communication, Public Relations, Media Relations, Communication by the object, Internal communication • Major new business gain : the corporate communication of the privatization of Banque Nationale de Paris
• Master’s Degree in Market Research, Communication and Marketing Strategy
Institut d'Etudes Politiques de Paris - Paris, FranceSeptember 1989 - June 1990
Institut d'Etudes Politiques de Paris - Paris, FranceSeptember 1984 - September 1986
FrenchNative or fluent100%
- Luxury Travel
- Multiple culture
- VIP Relations