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Accomplished communications and public relations leader offering over 10 years of experience building brands, driving revenue through strategic planning of public relations and marketing communications strategies and developing and maintaining client relationships. Creative and dynamic marketer and public relations asset with proven expertise in consistently penetrating new markets to support sustainable revenue growth. Leverages exemplary communication and in-person meetings to establish presence while fostering continuous client engagement. Adept at working effectively to achieve goals both as a cross-functional team member and individual contributor.
9 years and 2 months
Cluster Director of Communications & Brand
Amilla Resort and Residences - Malé, MaldivesSales & MarketingSeptember 2015 - January 2018 · 2 years and 5 months
Served as a key member of the executive team charged with formulating strategic direction and devising public relations and marketing initiatives consistent with overall strategy and lead the corporate image building internally and externally. Travelled internationally to identify new public relations, marketing and media opportunities. Drove and managed events held nationally and overseas as well as effectively managed six global PR agencies on an international level for editorial opportunities, commercial and strategic relations. Presented quarterly and annual communications roadmaps to Board of Directors. Managed new and existing client projects including complex contract negotiations. Developed, maintained and implemented a brand communication strategy, standards and practices company-wide that elicit the behavior, emotion and recognition objectives of the resorts. Lead the Communications Department and a team of three, including a Graphic Designer and two Communications Executives based on the properties. Planed, developed, implemented, and evaluated marketing advertising, promotional programs and directed marketing activities and policies to promote properties. Collaborated with web development and strategic marketing company to rebrand website, marketing materials and pr/sales strategy resulting in increased brand awareness and revenue.
Director of PR & Social Media
Amilla Resort and Residences - Malé, MaldivesCommunicationAugust 2014 - September 2015 · 1 year and 2 months
Served as an integral part of the pre-opening teams for two luxury resorts in Maldives and defined overall strategy for the corporate and commercial branding from scratch to aid retention and acquisition of its clients and guests. Drove and implemented the marketing, communications and public relations activities for Amilla and Finolhu Resorts. Appointed six international PR agencies to support the launch as well as brand awareness of both resorts. Managed and implemented development of digital strategies and online content as well as key messages for all audiences to communicate the resorts core brand identity. Oversaw the writing of press releases, copy for marketing materials, annual, monthly reports, advertisements, and other related material. Collaborated with digital agency on website design/data base management and creation of social media feeds and blogs. Liaised with media and directing media and public relations campaigns. Oversaw and rolled out all designs, layout and copy of advertising and marketing collateral. Represented the company at international events and trade shows.
Marketing and Communications Manager
Carlson Rezidor Hotel Group Paris - Dubai, United Arab EmiratesSales & MarketingMay 2012 - March 2014 · 1 year and 11 months
Won the 2012 PR of the Year award for Carlson Rezidor Hotel Group in MENA region. Successfully rebranded the hotel and its corporate image set by the head office with a six month deadline. Kept the hotel continuously visible in the relevant media, targeting the local, regional and international audience while achieving and maintaining the highest PR targets/scores of the hotel group in 2012 and 2013. Managed and successfully developed and improved all social media sites/accounts, e.g. Facebook, Twitter, Foursquare etc., engaged customers with competitions and responded to comments and feedback. Accomplished several major awards and certificates for the Hotel itself and individual employees within the UAE Hospitality industries and Carlson Rezidor Hotel Group. Managed multiple communication instruments in order to increase the public image and to enhance relations with the direct media platforms, potential clients and hotel guests.
Marketing Manager & Senior Marketing Executive
Abu Dhabi Country Club & Al Maya Island - Abu Dhabi, United Arab EmiratesSales & MarketingAugust 2010 - April 2012 · 1 year and 9 months
Developed and implemented marketing plans for Abu Dhabi Country Club group of companies and successfully managed the productivity of the same. Oversaw electronic marketing efforts including supervision of website design and maintenance. Established and maintained effective working team relationships with all support departments. Improved the online visibility of the Abu Dhabi Country Club and Al Maya Island & Resort as well as maintained all websites through CMS programmes. Implemented and improved the communication externally with customers/clients and internally Abu Dhabi Country Club departments to ensure the company always portrayed a professional image. Produced innovative and cost-effective promotions both in print and online.
Marketing, Events, Sales Coordinator
EMPROS Events & Watersports - Abu Dhabi, United Arab EmiratesSales & MarketingFebruary 2010 - August 2010 · 7 months
Hotel Representative & Tourguide
Orient Tours - Dubai, United Arab EmiratesTourismAugust 2008 - January 2010 · 1 year and 6 months
Native or fluent
Native or fluent