Cristina Borges

Cristina Borges

Regional Public Relations Director at Minor Hotel Group
Lives in Faro, Portugal
over 6 months ago

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I have 15 years of experience and proven track record in revenue and project delivery in Marketing Communication Operations, e-comm, Digital Excellence & Strategy, Sales support - working for local and multinational organisations in hospitality, retail, fashion, IT, automobile areas.

Core expertise:
BRAND STRATEGY
- Costumer centric, brand maniac, championed consumer needs by shaping brand plans that build equity and business.
- Manage Social Media platforms to create brand awareness & engagement
- Bridge with partners to develop market strategies including new market entry, product/market portfolio, strategic positioning & growth strategies

ATL/BTL/TTL
- Manage international advertising agencies on optimised & creative media plans - traditional, digital, product placement and other innovative tactics to deliver tactical & strategic advertising concepts
- Brand activation
- CRM initiatives. Loyalty program launching & promotion
- Design and execute best-in-class in-store & in-mall activities

PR, EVENTS & SPONSORSHIP MANAGEMENT:
- Lead press events, shootings, making offs, PR content
- Deliver all type of events (from 1 to 1, 1 to few, store openings, celebrities, road shows,directly etc.) . - Articulate A to Z stands in trade shows.

RETAIL:
- Shape & monitor mkt campaigns for seasons/promotions

PRODUCT MANAGEMENT
- product conception, naming, labelling, positioning & forecast
- articulate the triangle between sales orders, purchasing & planning/manufacturing.
stocks, shipments and 100% logistic process.

PEOPLE MANAGEMNET
- Recruited, coached & developed incredible talent in EMEA

Experience

  • Regional Public Relations Director

    Minor Hotel Group - Faro, Portugal

    Sales & Marketing
    June 2017 - Now · 1 year and 6 months

  • Marketing Director

    Quinta do Lago - Faro, Portugal

    Sales & Marketing
    October 2016 - June 2017 · 9 months

Languages

  • Spanish
    Native or fluent
    100%
  • French
    Native or fluent
    100%
  • Portuguese
    Native or fluent
    100%
  • English
    Native or fluent
    100%
  • Italian
    Professional working
    60%
  • German
    Professional working
    60%
Connections
Sameh El shafei
Restaurant Manager at IHG - InterContinental Hotels Group
Chef Ali
Dami chef at chef shawarma
Following
International Trainee Network - ITN
Los Angeles, CA, United States
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Quarteira, Portugal
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