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I have 15 years of experience and proven track record in revenue and project delivery in Marketing Communication Operations, e-comm, Digital Excellence & Strategy, Sales support - working for local and multinational organisations in hospitality, retail, fashion, IT, automobile areas.
- Costumer centric, brand maniac, championed consumer needs by shaping brand plans that build equity and business.
- Manage Social Media platforms to create brand awareness & engagement
- Bridge with partners to develop market strategies including new market entry, product/market portfolio, strategic positioning & growth strategies
- Manage international advertising agencies on optimised & creative media plans - traditional, digital, product placement and other innovative tactics to deliver tactical & strategic advertising concepts
- Brand activation
- CRM initiatives. Loyalty program launching & promotion
- Design and execute best-in-class in-store & in-mall activities
PR, EVENTS & SPONSORSHIP MANAGEMENT:
- Lead press events, shootings, making offs, PR content
- Deliver all type of events (from 1 to 1, 1 to few, store openings, celebrities, road shows,directly etc.) . - Articulate A to Z stands in trade shows.
- Shape & monitor mkt campaigns for seasons/promotions
- product conception, naming, labelling, positioning & forecast
- articulate the triangle between sales orders, purchasing & planning/manufacturing.
stocks, shipments and 100% logistic process.
- Recruited, coached & developed incredible talent in EMEA
Regional Public Relations Director
Minor Hotel Group - Faro, PortugalSales & MarketingJune 2017 - Now · 1 year and 6 months
Quinta do Lago - Faro, PortugalSales & MarketingOctober 2016 - June 2017 · 9 months
SpanishNative or fluent100%
FrenchNative or fluent100%
PortugueseNative or fluent100%
EnglishNative or fluent100%