Daniele Lizza

Head Sommelier at Bye Bye Blues
Lives in Rome, Italy
over 6 months ago

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I am a marketing and sales manager with nearly 10 years experience in the wine business, working mostly as a general manager for Italian wineries following the production process and the marketing.
I have my own company DBL Consulting, with which I do marketing consulting mostly focused in developing F&B sales networks in international markets.
Marketing, food and wine are my big passions, I am now seeking for a new challenge that can make me improve my management and marketing skills and my knowledge of drink industry in international markets. In my actual job as a wine manager for a cruise company, I am working daily with F&B manager focusing my attention on food besides wine and general beverages.

I entered this world very young, in 2003, graduating as the youngest professional Sommelier of Rome with the Italian Sommelier Association. Meanwhile I continued my studies at LUMSA University of Rome developing my knowledge for another big passion, Marketing and Communication.
In 2008 I managed to join both passions and started to manage my family project of d’Alessandro Winery, based in Sicily (Italy) and following since the beginning both the production and marketing, bringing this Winery to be placed all over the world in just a few years.
In 2005 I become an Italian Cheese expert and in 2010 a Beer Sommelier after attending the first beer course of Italy organized by A.I.S (Italian Sommelier Association) and AssoBirra (Italian beer association). I have attempted Olive oil classes organized by Italian Olive Oil Sommelier Association.
Since 2014 I am Master Sommelier following the F.I.S (Italian Sommelier Foundation) ‘Wine Master’ organized together with W.S.A (World Sommelier Association) and Sapienza University of Rome. In 2012 I was appointed ‘honorary membership’ of A.B.S, the Brazilian sommelier Association.
Thanks to my studies and my working experiences, today I have a very good general knowledge of food and beverage
September 2012, I started a new project in managing, the only winery in the city of Rome: Gelso della Valchetta. In just 2 years this winery reached important targets and started selling wine all over the world. In 2014 I bought 30% of the winery shares.
With my company, DBL Consulting, I organize and develop wine marketing and sommelier classes worldwide, with experiences in several markets such as Switzerland, Belgium, Italy, Brazil, China, Myanmar, Philippines, Australia, USA, Laos and other more.
Thanks to my studies and the working experiences today I have excellent sales and marketing competence, a great general knowledge of food and beverege and very good guest relation skills.


  • Wine Manager / Sommelier

    MSC - Sorrento, Italy

    F&B service
    May 2018 - Now · 7 months

    -Developed marketing and sales strategies; -Guest relation and hosted wine tastings and events; -Hired and trained new staff members; -Provided periodic training, updates on sales techniques and current market trends; -Managed and tracked inventories of all restaurants and wine bars; -Prepared and analyzed sales reports.

  • Company Owner

    DBL Consulting - New South Wales, Australia

    Sales & Marketing
    November 2012 - Now · 6 years and 1 month

    Establishment of a new company focused on marketing and international sales strategies import - export consulting, specialized in the food & wine business. Export consulting for Italian wineries such as d’Alessandro Azienda Agricola (Sicily), Colesel (Veneto), Quercia dell’Aquilaia (Tuscany), Guido Marsella (Campania), Icardi (Piedmont), Famiglia Gatta (Lombardia) Terre del Veio (Lazio), CVA (Sicily), Gelso della Valchetta (Lazio). Worldwide Sales network building and management. Today i supervise an Italian sales network and i work with international importers/buyer in 13 countries; Wine and sommelier training classes, organized for the local sales managers with the mission to transmit knowledge in wine culture and in marketing in the following markets: • Myanmar e Laos (partner Italian Trading - Rome); • Brasil (partner Wine Lovers Wine Import – Sao Paolo); • China (partner Zeng Yhuan Youshi Inc - Beijing); • Switzerland (partner DivinaFood - Dietikon); • Philippines (partner Iphore Trading - Manila); • USA (partner SMD Selections – NY)

  • Head Sommelier

    Bye Bye Blues - Palermo, Italy

    F&B kitchen
    October 2012 - Now · 6 years and 2 months

  • Marketing Manager

    Terre del Veio Winery - Rome, Italy

    F&B other
    February 2016 - May 2018 · 2 years and 4 months


  • Italian
    Native or fluent
  • English
    Native or fluent
  • Spanish
    Professional working
  • French
    Limited working
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