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As director of the dm L’Oréal Partner Hub, I am in charge of the Co-Marketing business between dm and L'Oréal. With over 9 years of experience in various digital disciplines, I am passionately working on the idea of rethinking marketing under the motto „SET UP SMALL EXPERIMENTS AND LEARN SHIT FAST“. Leverage data & insights to drive consumer experience and performance to transform and innovate channels into a central marketing platform will be the next step of good marketing. Because you are not smarter than everyone else, don’t fly solo. That’s the reason I believe that Co-Marketing could be a huge chance to accelerate growth potential together in the future!
Director dm L'Oréal Partner Hub
oddity - Cologne, GermanyConsultingFebruary 2018 - Now · 10 months
Responsible for: Leading the Co-Marketing Departement of dm & L’Oréal Defining, implementing and managing strategy Steering project portfolio priorities based on brand strategies Setting new industry standards in the fields of data driven and innovative co-marketing to develop a common growth strategy Mobilizing other departments (Category Management, Marketing, Brand, Account Management, etc. ) and partner agencies to quickly develop prototypes Conducting detailed status analysis, benchmarking analysis, preparation of business cases Reporting to top management
Hochschule Rhein Main - Wiesbaden, GermanyMarch 2010 - July 2013
B.A. Studium Media Management
GermanNative or fluent100%
- Business Development
- Digitale Transformation
- User Experience Design