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About me
I am a trade marketing manager for the Hanes Brands Inc group, looking for a new challenge !
Experience
6 years and 7 months
-
Responsable Trade Marketing International (Dim,Wonderbra, Playtex, Shock Absorber)
Hanesbrands Inc. - Rueil-Malmaison, France
MarketingSeptember 2017 - Now · 6 years and 7 months- Responsable du portefeuille des marques DIM, Playtex, Shock Absorber et Wonderbra sur les opérations de marketing opérationnel, 10 pays - Gestion de la cohérence du plan d’animation des distributeurs internationaux (Amérique du Nord, Europe du Nord, Europe du Sud, Europe de l’Est et Asie) Validation des PLV des marques dans le respect du cahier des charges pour les magasins retail, chaines de sports, hyper et supermarchés sur les marchés internationaux - Formation de la force de vente de nos distributeurs internationaux - Mise en place d’une newsletter internationale trimestrielle à destination de nos partenaires internationaux - Accompagnement opérationnel, outils d’aide à la vente : - réalisation de catalogues produits, argumentaires de ventes, brochures consommateurs - suivi opérationnel des mises en place en point de vente - gestion des pages facebook avec la community manager – 20 distributeurs - Analyses sell-in sell-out après chaque opération mise en place - Reporting des actions marketing mises en place - Suivi du budget trade marketing multimarques – 320 000€ - Management d’une personne
Education
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MASTER 2 MARKETING
Université Paris 1 Panthéon-Sorbonne - Paris, France
January 2015 - March 2017Master 2 - marketing evening courses
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Master 1 - PR events
ISCOM Higher School for Communication
September 2002 - June 2004 -
BTS COMMUNICATION DES ENTREPRISES
LYCEE GREGOR MENDEL - Paris, France
September 2001 - June 2002
Languages
1 language
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English
Full professional
Skills
4 skills
- EXCELLENT COMMUNICATION
- Organising
- Project manager
- RETAIL KNOWLEDGE
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