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Experienced in business and digital transformation, and strategy of marketing design and execution giving support to sales and promoting synergies between teams to maximize business objectives achievement.
Collaboration with customers of ICT industries, Oil&Gas, Tourism, recycling, transportation and others around marketing strategy, customer experience, digital transformation, industry analysis, trends in business, new business opportunities, etc.
Dynamic, proactive with analytic capacity and communication skills. Management by objectives in complex environments and committing people leadership management doing team. I distinguish for my tenacity, my need to know and working capacity
Accenture - Madrid, SpainConsultingMarch 2018 - Now · 10 months
Manager in projects leaded by Management Consultancy department around customer experience, digital transformation and marketing.
Marketing freelancer - Madrid, SpainSales & MarketingJanuary 2017 - December 2017 · 12 months
Marketing consultant for restaurant services, wineries and other areas
Marketing Manager for Spain and Portugal
Maersk Line - Madrid, SpainSales & MarketingSeptember 2014 - November 2016 · 2 years and 3 months
Develop and execute the Marketing strategy (offline and online) to take advance on the Spain and Portugal markets Analyse the markets (customer insights, market data, media, internal data sources, etc.) and understand customer behaviour to identify positioning opportunities for our offerings Create strategies of marketing to grow existing customers, attract new customers and raise brand awareness among specific customer segments Develop and execute the CRM strategy with a customer centric approach Establish and consolidate a strategic relationship with customers, based on a deep knowledge of group´s brands (Maersk Line and Safmarine) and products Develop, execute and control of marketing plan per product and brand oriented to increase the share of market: ad-doc marketing campaigns, relationship marketing, etc. Launch of full campaigns from setting of strategy to follow up business conversion (track marketing data analytics, measure return on investment and follow up leads created in Salesforce) Lead events and sponsorships activities (ie. Volvo Ocean Race) Some achievements: Being part of the international team (Business Reference Group) that lead the global marketing processes definition and implementation Overcoming biz volume on 3 key commodities (auto, food&beverage) and priority products (reefer, inland) leverage on marketing plans and customer insight exercises
Atos - Madrid, SpainConsultingSeptember 2007 - September 2014 · 7 years and 1 month
Senior consultant at Strategy Innovation Centre of Excellence (CoE) of Atos Consulting working in marketing and business projects Team leader in business projects giving support to companies in the definition and implementation of their marketing and commercial policies: Marketing and Commercial strategy: marketing strategy, CRM strategy, digital transformation, loyalty marketing programs, industry analysis, market segmentation, sales plan, etc. Strategy and business management: trends in business identification, market analysis, new product marketing plan, performance improvement initiatives definition Some achievements: Promotion to senior business consultant (project manager and team leader) in one year, the average to promote is three years (average) Overcoming net production targets (2013) about 60% higher than expected for my role Managing a project (600K budget) being responsible in charge of the project planning and execution: leading the relationship with the customers, coordinating a team of five people and providers involved. Recurrence gained three consecutive years due to the customer satisfaction level achieved.
Public Relations Officer
Hewlett Packard - Madrid, SpainPublic RelationsMarch 2005 - August 2007 · 2 years and 7 months
Define and develop of the Public Relations Plan for the HP distribution channel, aligned with EMEA corporate strategy, in order to fulfil business objectives Organize events and press conferences; draft contents (e.g. press releases) for mass media and company website; coordinate promotional material (advertisement) with partners Manage and work in partnership with relevant industry players (Telefónica, Oracle, etc.) and HP partners in communication and marketing activities Maintain working relationships with industry stakeholders and journalists Monitor outcomes against measurable objectives and indication and analyze results to take advantage of future actions plans Maintain the relationship with providers and internal departments, and control over budget Some achievements: Lead Marcom activities for HP distribution channel, being responsible of their definition and management
Master on Marketing and Sales
ESIC Business School - Madrid, SpainSeptember 2011 - September 2012
Master on Business Communication
Universidad Complutense of Madrid - Madrid, SpainSeptember 2003 - June 2004
Universidad Pontificia of Salamanca - Salamanca, SpainSeptember 1998 - June 2002
SpanishNative or fluent100%
- Business trans
- Competitors analysis
- Customer Experience
- Digital Transform
- Market Analysis
- Marketing Plan
- Marketing relacional
- Marketing Strategy
- Planes de captación
- Planes de fidelizaci