Elena López Oliva

Manager at Accenture
Lives in Madrid, Spain
over 6 months ago

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Experienced in business and digital transformation, and strategy of marketing design and execution giving support to sales and promoting synergies between teams to maximize business objectives achievement.
Collaboration with customers of ICT industries, Oil&Gas, Tourism, recycling, transportation and others around marketing strategy, customer experience, digital transformation, industry analysis, trends in business, new business opportunities, etc.
Dynamic, proactive with analytic capacity and communication skills. Management by objectives in complex environments and committing people leadership management doing team. I distinguish for my tenacity, my need to know and working capacity

Experience

  • Manager

    Accenture - Madrid, Spain

    Consulting
    March 2018 - Now · 10 months

    Manager in projects leaded by Management Consultancy department around customer experience, digital transformation and marketing.

  • Marketing Consultant

    Marketing freelancer - Madrid, Spain

    Sales & Marketing
    January 2017 - December 2017 · 12 months

    Marketing consultant for restaurant services, wineries and other areas

  • Marketing Manager for Spain and Portugal

    Maersk Line - Madrid, Spain

    Sales & Marketing
    September 2014 - November 2016 · 2 years and 3 months

    Develop and execute the Marketing strategy (offline and online) to take advance on the Spain and Portugal markets Analyse the markets (customer insights, market data, media, internal data sources, etc.) and understand customer behaviour to identify positioning opportunities for our offerings Create strategies of marketing to grow existing customers, attract new customers and raise brand awareness among specific customer segments Develop and execute the CRM strategy with a customer centric approach Establish and consolidate a strategic relationship with customers, based on a deep knowledge of group´s brands (Maersk Line and Safmarine) and products Develop, execute and control of marketing plan per product and brand oriented to increase the share of market: ad-doc marketing campaigns, relationship marketing, etc. Launch of full campaigns from setting of strategy to follow up business conversion (track marketing data analytics, measure return on investment and follow up leads created in Salesforce) Lead events and sponsorships activities (ie. Volvo Ocean Race) Some achievements: Being part of the international team (Business Reference Group) that lead the global marketing processes definition and implementation Overcoming biz volume on 3 key commodities (auto, food&beverage) and priority products (reefer, inland) leverage on marketing plans and customer insight exercises

  • Senior Consultant

    Atos - Madrid, Spain

    Consulting
    September 2007 - September 2014 · 7 years and 1 month

    Senior consultant at Strategy Innovation Centre of Excellence (CoE) of Atos Consulting working in marketing and business projects Team leader in business projects giving support to companies in the definition and implementation of their marketing and commercial policies: Marketing and Commercial strategy: marketing strategy, CRM strategy, digital transformation, loyalty marketing programs, industry analysis, market segmentation, sales plan, etc. Strategy and business management: trends in business identification, market analysis, new product marketing plan, performance improvement initiatives definition Some achievements: Promotion to senior business consultant (project manager and team leader) in one year, the average to promote is three years (average) Overcoming net production targets (2013) about 60% higher than expected for my role Managing a project (600K budget) being responsible in charge of the project planning and execution: leading the relationship with the customers, coordinating a team of five people and providers involved. Recurrence gained three consecutive years due to the customer satisfaction level achieved.

  • Public Relations Officer

    Hewlett Packard - Madrid, Spain

    Public Relations
    March 2005 - August 2007 · 2 years and 7 months

    Define and develop of the Public Relations Plan for the HP distribution channel, aligned with EMEA corporate strategy, in order to fulfil business objectives Organize events and press conferences; draft contents (e.g. press releases) for mass media and company website; coordinate promotional material (advertisement) with partners Manage and work in partnership with relevant industry players (Telefónica, Oracle, etc.) and HP partners in communication and marketing activities Maintain working relationships with industry stakeholders and journalists Monitor outcomes against measurable objectives and indication and analyze results to take advantage of future actions plans Maintain the relationship with providers and internal departments, and control over budget Some achievements: Lead Marcom activities for HP distribution channel, being responsible of their definition and management

Education

  • Master on Marketing and Sales

    ESIC Business School - Madrid, Spain

    September 2011 - September 2012

  • Master on Business Communication

    Universidad Complutense of Madrid - Madrid, Spain

    September 2003 - June 2004

  • Journalism Degree

    Universidad Pontificia of Salamanca - Salamanca, Spain

    September 1998 - June 2002

Languages

  • Spanish
    Native or fluent
    100%
  • English
    Full professional
    80%

Skills

  • Business trans
  • Communications
  • Competitors analysis
  • CRM
  • Customer Experience
  • Digital Transform
  • Market Analysis
  • Marketing Plan
  • Marketing relacional
  • Marketing Strategy
  • Omnichannel
  • Planes de captación
  • Planes de fidelizaci
  • PR
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