Elena Simona Chihaia

Elena Simona Chihaia

Area Sales Manager at Pambac SA ( One of the most well-known names on the pasta, milling and bakery market in Romania)
Lives in Constanța, Romania
over 6 months ago

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My long term objective is professional development in the field of sales, in a multinational company, where I can exploit my creativity in the most efficient way

Experience

  • Area Sales Manager

    Pambac SA ( One of the most well-known names on the pasta, milling and bakery market in Romania) - Constanța, Romania

    Sales & Marketing
    October 2017 - Now

    - Responsible for setting goals, based on the objectives okayed by the company, specifically sale goals for the allotted area, analysing the sales performance of the products according to the specific nature of the area and its potential, marketing actions in progress and the competition’s price offers - Responsible for planning, organizing and coordinating sales activities in the allotted area based on specific reports referring to the stocks of distributors, their sell-out towards clients, and also based on regular field visits - Responsible for maintaining and developing partnership relations with current and potential distributors, identifying their needs and finding the optimum solutions for achieving the highest level of sales and profitability - Ensuring that payment has been received for delivered products in accordance with commerce policy - Responsible for maintaining and developing partnership relations with IKA type clients from the allotted area by means of regular field visits, by identifying needs and finding the optimum solutions for achieving the highest level of sales and the best shelf visibility - Implementing, along with the subordinate team, approved trade marketing actions with the goal of promoting and growth of sell-out - Leading and motivating the team towards growing their efficiency of assigned activities

  • Field Key Account Manager

    Albalact SA (member of Lactalis Group) - Constanța, Romania

    Sales & Marketing
    February 2016 - October 2017

    ▪ Responsible for coordinating the activity of the KAE and SR IKA team in the allotted area, an action which requires creating, maintaining and constantly improving relations with decision making people within stores; checking shelf presence; implementing trade marketing actions; ensuring communication flow with the other departments; intermediating problems in professional relations which emerged between KAE /SR and decision-making individuals pertaining to the beneficiary ▪ Responsible for coaching the subordinate personnel regarding the standards of activity performance, informational flow, requested information and reports ▪ Responsible for dividing the monthly target, tracking it and providing support in delivering volumes ▪ Responsible for finding concrete solutions for achieving or maximizing volume in the allotted area within the established budget and also finding means of making efficient use of the area ▪ Ensuring that each subordinate is within budget, ensuring each category is within the bounds of the established budgets ▪ Monitoring and reporting competition activity ▪ Responsible for submitting a monthly /quarterly action plan referring to the actual situation of the allotted area, for proposing solutions for maximizing each client’s sales volume, as well as means to increase the efficiency of the area; ▪ Periodical business reviews with assigned clients

  • Trade Marketing Executive

    Albalact SA (member of Lactalis Group) - Constanța, Romania

    Sales & Marketing
    April 2013 - February 2016

    - Responsible for participating with solutions and information towards the development of trade marketing strategy - Responsible for developing along with the marketing and sales departments, along with the clients,plans for promotional activities - Coordinating and monitoring, along with the team, the activity implementations and trade marketing initiatives - Coordinating and evaluating the results of promotional activities with the goal of maximizing their efficiency - Responsible for preparing and analysing data and information, ensuring informational support for the elaboration of trade marketing strategy

  • Senior Key Account Executive

    Whiteland ((unique distributor of Hochland brand) - Bacău, Romania

    Sales & Marketing
    June 2011 - April 2013

    ▪ Responsible for coordinating the activity of the KAE team and offering suport in the allotted area an action which implies creating, maintaining and constantly improving relations with decision making people within stores; support in achieving all quantity and quality objectives assigned ▪ Responsible for coaching subordinate personnel with regards to standards of day-to-day activity, informational flow, requested information and reports ▪ Responsible for reaching the monthly volume target ▪ Responsible for finding concrete measure for achieving and maximizing the sale volume in the allotted area within the established budget and at the same time finding measures to efficient use of the area ▪ Monitoring and reporting competition activity

  • Key Account Executive

    Whiteland ((unique distributor of Hochland brand) - Bacău, Romania

    Sales & Marketing
    October 2008 - June 2011

    ▪ Ensuring product shelf presence (eliminating OOS); involvement in elaborating orders with decision making people ▪ Responsible for increasing products visibility and obtaining additional placements ▪ Responsible for solving operational problems that appeared ▪ Responsible for identifying opportunities for volume growth in the allotted area, for a better position of products on the shelf, for improving the image of the company ▪ I have been in charge with coordinating and monitoring the activity of merchandisers' team ▪ Monitoring and reporting competition activity

Education

  • university diploma

    University of Letters and Sciences - Bacău, Romania

    October 1998 - June 2002

    English - Romanian Section

Languages

  • Romanian
    Native or fluent
    100%
  • English
    Full professional
    80%

Skills

  • Adaptable,flexible
  • Creative problem solving
  • Good communication
  • Good time management
  • Stong team work
  • Strong leadership
Following
Booking.com
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Hosco
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