Elitsa Chakarova

Director of Sales at Marriott Hotels
Lives in Salalah, Oman
over 6 months ago

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Experience

  • Director of Sales

    Marriott Hotels - Salalah, Oman

    Sales & Marketing
    February 2017 - Now · 1 year and 12 months

    • Leisure destination – charter operations, club concept guests, FIT. Mainly European markets (German, Italian, Swedish, Russian, Czech, Polish, French) during Nov –May and during Monsoon season (June-Oct) mainly Locals and GCC market; • Selected MICE events – mid/high level management meetings, team building events; corporate staff parties and other events; • Managing the sales team effort through forecasting, budgeting and yield management to achieve and exceed top line goals; • Extensive experience in managing the daily operations, directing the effort, executing andexceeding weekly sales call goals, tele-prospecting calls, hotel site inspections and cold calls goals; • Effective communication skills to establish strong customer relationships and repeat business opportunities through a pro-active leadership style; • Drive revenues through new business opportunities and develop a strong customer base; • Daily observation on extranet overview (OTA / Wholesaler) rate, allocations and release modifications; • Identify and sign contracts with charter operators to build up hotel base; • Identify potential transient accounts; convert prospective to key accounts; • Proactive sales approach to saturate and penetrate accounts that meet the hotel quarterly goals; • Professional and effective written correspondence, proposals, bids and follow-ups; • Build the marketing plan for the hotel to include sales targets based on market analysis; • Develop and design attractive offers and packages for Guests, travel agents and corporate clients; • Create the hotel’s sales activities plan; Monitor and analyze sales results; • Set appropriate and congruent pricing among all market segments and distribution channels; • Develop pricing strategies for all markets, by season if appropriate; • In conjunction with E-Commerce team, provide opportunity dates on calendar basis to result in incremental revenue opportunities; • Managing the property Marketing and social media activities; • Attend Trade shows, Sales missions, roadshows and conduct FTF sales calls in potential markets;

  • Cluster Asst.Director Sales & Marketing

    Gromaxx Hotel Management - Abu Dhabi, United Arab Emirates

    Sales & Marketing
    February 2015 - February 2017 · 2 years and 1 month

    Gromaxx Hotels Management Group / Hotel Management Establishment with large portfolio of 12 Hotels & Hotel apartments/ Cluster Assistant Director Sales & Marketing/ Leisure / Acting Cluster DOSM (Feb’16-Feb’17) Gromaxx Hotels Management Group / TRYP by Wyndham Abu Dhabi 4*Hotel, 146rooms, 3outlets, 2meeting rooms / Assistant Director Sales and Marketing /Acting DOSM/pre-opening team (Feb’15-Feb’16) • Hotel management group with large portfolio of 12 Hotels & Hotel apartments across UAE (mainly in Abu Dhabi). Responsible for four 4* Wyndham Branded Hotels, two 3* Wyndham Branded Hotels and five Hotel apartments with nearly 1000 rooms inventory;• Extensive experience in managing the daily operations, directing the effort, executing and exceeding weekly sales call goals, tele-prospecting calls, hotel site inspections and cold calls goals;• Managing the sales team effort through forecasting, budgeting and yield management to achieve and exceed top line goals;• Extensive experience managing contacts with new, prospective and key accounts – Wholesaler, DMC, OTA, TO, MICE, Airlines;• Drive revenues through new business opportunities and develop a strong customer base;• Pro-active sales approach to saturate and penetrate accounts;• Allocating new business and developing to key accounts; • Converting prospect accounts to key accounts;• Expanding market awareness about the properties; • Prepare contracts for the hotels in accordance with current business and price conditions;• Monitor offers and discounts for repeat bookings: groups, tour series, trainings and events in close cooperation with the Group Coordinator; • Cooperate with all responsible departments in the hotels;• Organize comprehensive information to existing and potential customers with regards to the product range offered by the hotel, with the aid of the relevant sales resources and sales channels; Manage smooth and effective Sales operations;• Effective communication skills to establish strong customer relationships and repeat business opportunities through a pro-active leadership style;• Drive revenues through new business opportunities and develop a strong customer base;• Daily observation on extranet overview (OTA / Wholesaler) rate, allocations and release modifications;• Pro-active sales approach to saturate and penetrate accounts that meet the hotel quarterly goals;• Professional and effective written correspondence, proposals, bids and follow-ups; • Build the marketing plan for the hotel to include sales targets based on market analysis;• Develop and design attractive offers and packages for Guests, travel agents and corporate clients;• Create the hotel’s sales activities plan; Monitor and analyze sales results;• Set appropriate and congruent pricing among all market segments and distribution channels; • Develop pricing strategies for all markets, by season if appropriate; • In conjunction with E-Commerce team, provide opportunity dates on calendar basis to result in incremental revenue opportunities;

  • Sales Manager / Sales Executive

    Le Royal Meridien Abu Dhabi - Abu Dhabi, United Arab Emirates

    Sales & Marketing
    October 2011 - February 2015 · 3 years and 5 months

    Le Royal Meridien Abu Dhabi Starwood Hotels Resorts 5*Hotel, 276rooms,12outlets, 7event spaces Sales Manager (Feb 2013 – Feb 2015) Sales Executive (Sept 2011 – Feb 2013) • Ensuring Le Royal Meridien Abu Dhabi is accurately represented in the assigned market segment and that the brand image & services are effectively communicated and maintained at all levels, generating the desired results both in booking and revenue; • Responsible mainly for the leisure segment (Wholesaler, TO, DMC) including accountability for contracting; daily monitoring on extranet – rate, allocations and release modifications; • Large portfolio off Leisure accounts, MICE, Corporate accounts, Airlines; • Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, face to face meetings, site inspections, FAM trips, entertainments and written communications; • Conduct face to face meetings in Dubai, site inspections of the hotel and banquet facilities, entertain potential client s in accordance with company and property policies and procedures; • Prepare correspondence to customers, internal booking reports and file maintenance; • Develop/maintain knowledge of market trends, competition and Customers; • Utilize the marketing plan in order to uncover new and potential business;

Education

  • Public Administration

    VFU Chernoritzec Harbur University Bulgaria - Varna, Bulgaria

    September 1994 - June 1998

Languages

  • Russian
    Native or fluent
    100%
  • English
    Native or fluent
    100%

Skills

  • Ability to deliver results under pressure
  • Dedication and hard work
  • Energetic and smiling
  • Flexible and proactive
  • Good team leader
  • Great team player
  • Honesty and loyalty
  • Strategic event planning
  • Strong negotiation skills
  • - Strong planning skills
  • Very organized
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