Elitsa Chakarova

Director of Sales at Marriott Hotels
Lives in Salalah, Oman

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Experience

12 years and 6 months

  • Director of Sales

    Marriott Hotels - Salalah, Oman

    Sales
    February 2017 - Now · 7 years and 2 months

    • Leisure destination – charter operations, club concept guests, FIT. Mainly European markets (German, Italian, Swedish, Russian, Czech, Polish, French) during Nov –May and during Monsoon season (June-Oct) mainly Locals and GCC market; • Selected MICE events – mid/high level management meetings, team building events; corporate staff parties and other events; • Managing the sales team effort through forecasting, budgeting and yield management to achieve and exceed top line goals; • Extensive experience in managing the daily operations, directing the effort, executing andexceeding weekly sales call goals, tele-prospecting calls, hotel site inspections and cold calls goals; • Effective communication skills to establish strong customer relationships and repeat business opportunities through a pro-active leadership style; • Drive revenues through new business opportunities and develop a strong customer base; • Daily observation on extranet overview (OTA / Wholesaler) rate, allocations and release modifications; • Identify and sign contracts with charter operators to build up hotel base; • Identify potential transient accounts; convert prospective to key accounts; • Proactive sales approach to saturate and penetrate accounts that meet the hotel quarterly goals; • Professional and effective written correspondence, proposals, bids and follow-ups; • Build the marketing plan for the hotel to include sales targets based on market analysis; • Develop and design attractive offers and packages for Guests, travel agents and corporate clients; • Create the hotel’s sales activities plan; Monitor and analyze sales results; • Set appropriate and congruent pricing among all market segments and distribution channels; • Develop pricing strategies for all markets, by season if appropriate; • In conjunction with E-Commerce team, provide opportunity dates on calendar basis to result in incremental revenue opportunities; • Managing the property Marketing and social media activities; • Attend Trade shows, Sales missions, roadshows and conduct FTF sales calls in potential markets;

  • Cluster Asst.Director Sales & Marketing

    Gromaxx Hotel Management - Abu Dhabi, United Arab Emirates

    Sales
    February 2015 - February 2017 · 2 years and 1 month

    Gromaxx Hotels Management Group / Hotel Management Establishment with large portfolio of 12 Hotels & Hotel apartments/ Cluster Assistant Director Sales & Marketing/ Leisure / Acting Cluster DOSM (Feb’16-Feb’17) Gromaxx Hotels Management Group / TRYP by Wyndham Abu Dhabi 4*Hotel, 146rooms, 3outlets, 2meeting rooms / Assistant Director Sales and Marketing /Acting DOSM/pre-opening team (Feb’15-Feb’16) • Hotel management group with large portfolio of 12 Hotels & Hotel apartments across UAE (mainly in Abu Dhabi). Responsible for four 4* Wyndham Branded Hotels, two 3* Wyndham Branded Hotels and five Hotel apartments with nearly 1000 rooms inventory;• Extensive experience in managing the daily operations, directing the effort, executing and exceeding weekly sales call goals, tele-prospecting calls, hotel site inspections and cold calls goals;• Managing the sales team effort through forecasting, budgeting and yield management to achieve and exceed top line goals;• Extensive experience managing contacts with new, prospective and key accounts – Wholesaler, DMC, OTA, TO, MICE, Airlines;• Drive revenues through new business opportunities and develop a strong customer base;• Pro-active sales approach to saturate and penetrate accounts;• Allocating new business and developing to key accounts; • Converting prospect accounts to key accounts;• Expanding market awareness about the properties; • Prepare contracts for the hotels in accordance with current business and price conditions;• Monitor offers and discounts for repeat bookings: groups, tour series, trainings and events in close cooperation with the Group Coordinator; • Cooperate with all responsible departments in the hotels;• Organize comprehensive information to existing and potential customers with regards to the product range offered by the hotel, with the aid of the relevant sales resources and sales channels; Manage smooth and effective Sales operations;• Effective communication skills to establish strong customer relationships and repeat business opportunities through a pro-active leadership style;• Drive revenues through new business opportunities and develop a strong customer base;• Daily observation on extranet overview (OTA / Wholesaler) rate, allocations and release modifications;• Pro-active sales approach to saturate and penetrate accounts that meet the hotel quarterly goals;• Professional and effective written correspondence, proposals, bids and follow-ups; • Build the marketing plan for the hotel to include sales targets based on market analysis;• Develop and design attractive offers and packages for Guests, travel agents and corporate clients;• Create the hotel’s sales activities plan; Monitor and analyze sales results;• Set appropriate and congruent pricing among all market segments and distribution channels; • Develop pricing strategies for all markets, by season if appropriate; • In conjunction with E-Commerce team, provide opportunity dates on calendar basis to result in incremental revenue opportunities;

  • Sales Manager / Sales Executive

    Le Royal Meridien Abu Dhabi - Abu Dhabi, United Arab Emirates

    Sales
    October 2011 - February 2015 · 3 years and 5 months

    Le Royal Meridien Abu Dhabi Starwood Hotels Resorts 5*Hotel, 276rooms,12outlets, 7event spaces Sales Manager (Feb 2013 – Feb 2015) Sales Executive (Sept 2011 – Feb 2013) • Ensuring Le Royal Meridien Abu Dhabi is accurately represented in the assigned market segment and that the brand image & services are effectively communicated and maintained at all levels, generating the desired results both in booking and revenue; • Responsible mainly for the leisure segment (Wholesaler, TO, DMC) including accountability for contracting; daily monitoring on extranet – rate, allocations and release modifications; • Large portfolio off Leisure accounts, MICE, Corporate accounts, Airlines; • Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, face to face meetings, site inspections, FAM trips, entertainments and written communications; • Conduct face to face meetings in Dubai, site inspections of the hotel and banquet facilities, entertain potential client s in accordance with company and property policies and procedures; • Prepare correspondence to customers, internal booking reports and file maintenance; • Develop/maintain knowledge of market trends, competition and Customers; • Utilize the marketing plan in order to uncover new and potential business;

Education

  • Public Administration

    VFU Chernoritzec Harbur University Bulgaria - Varna, Bulgaria

    September 1994 - June 1998

Languages

2 languages

  • Russian

    Native or fluent

  • English

    Native or fluent

Personal information

Nationalities

  • Bulgarian

Skills

11 skills

  • Ability to deliver results under pressure
  • Dedication and hard work
  • Energetic and smiling
  • Flexible and proactive
  • Good team leader
  • Great team player
  • Honesty and loyalty
  • Strategic event planning
  • Strong negotiation skills
  • - Strong planning skills
  • Very organized
Connections
Ajay Kumar Singh
Guest service associate at Park Inn by Radisson
Carmen Vlasceanu
Managing Director at Best Opportunity
Following
Kempinski Hotels HQ
Kempinski Hotels HQ
Geneva, Switzerland
Accor Hotels
Accor Hotels
Issy-les-Moulineaux, France
The Lana - Dorchester Collection
The Lana - Dorchester Collection
Dubai, United Arab Emirates
Other members
Jovana Petkovska
Malé, Maldives
Karina Ramazanova
Moscow, Russia
Alaa Al Gharram
Abu Dhabi, United Arab Emirates
Irina Pravdivceva
Moscow, Russia
View more
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