Emma D'Anna

Event Specialist at Officine Panerai
Lives in Milan, Italy
over 6 months ago

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  • Event Specialist

    Officine Panerai - Milan, Italy

    February 2015 - Now

    Event and budget management of the Panerai Classic Yachts Challenge, the leading international classic yacht circuit, sponsored by Officine Panerai for 12 editions. The circuit takes place in the Caribbean, Mediterranean and North America and all the regattas are managed centrally from Officine Panerai Event & PR department. I take care of the logistics, concept and set up of the Officine Panerai hospitality lounge, dedicated to VIP clients, press, crews and yacht owners. Assistance in the management of CSR projects, linked to the world of sailing. Support in the organization and set up of the Officine Panerai booth in occasion of the principal international fair of the luxury watch sector, the Salon International de la Haute Horlogerie (SIHH) which takes place once a year in Geneva. Monthly report of local events calendar, from Officine Panerai 19 subsidiaries. Set of official event guidelines for subsidiaries.

  • Press Specialist

    Officine Panerai - Milan, Italy

    Public Relations
    April 2014 - January 2015

    Coordinating international press office activities working closely with subsidiaries. Weekly collection of specific press reviews and CEO’s interviews. Maintaining and updating international media database. Monitoring PR and press editorial guidelines for subsidiaries. Assisting in the organization and running of corporate events, including Panerai Classic Yachts Challenge regattas and SIHH.

  • Junior Communication Manager

    Chantecler SpA - Milan, Italy

    February 2012 - March 2014

    Creative support and production of all printed materials such as catalogues, brochures and invitations, working closely with the graphic designer and art director. Copy writing of corporate and product press releases and contents. New website launch, in 5 languages. Social media management (Facebook and Twitter). Direct e-Mail marketing, from the creation of newsletters to the sending to specific databases. Assistance during exclusive Boutique events with fashion bloggers. Support during product photo shootings.

  • Sales Assistant

    Coopernic scrl - Brussels, Belgium

    Sales & Marketing
    October 2010 - September 2011

    Carrying out activities concerning market research and planning. Assisting commercial activities, participating in the formulation of international commercial agreements with vendors. Supporting the sales department and members of the commercial field organization by carrying out sales-oriented tasks selected. In consultation with the General Director and sales managers, preserving of customer relations.

  • Communication Assistant

    Presidenza del Consiglio dei Ministri - Equal Opportunities Department - Rome, Italy

    May 2010 - September 2010

    Administrative and communication support with specific reference to the project “violence against women” and to the related communication campaigns.



  • Italian
    Native or fluent
  • English
    Full professional
  • French
    Professional working


  • Communicative
  • Curious
  • Efficient
  • Proactive
  • Quick learner
  • Self aware
  • Self Motivated
Geneva, Switzerland
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