Enrique Giner

Enrique Giner

Field Marketing Representative at beqom
Lives in Geneva, Switzerland
over 6 months ago

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I encourage companies to achieve team happiness by pointing out the tools which make possible to reach a competitive and motivated workforce.

I've lived in 4 different countries and have a background in Business Administration and Marketing. I speak fluently Spanish, English and French. My experience ranges from CNC programming, Management and Administration in financial and beauty businesses, to Marketing in a software market leader organization.

In my current role as Field Marketeer, my dedication is to help the most demanding global enterprises to drive their successful teams by exposing new ways of compensation to challenge the status quo.

Happiness is the best driver for success. Our mission at beqom is to make the workforce of our customers happy.
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Areas of Expertise: Management, Marketing Automation, Marketo, Marketing Financial Management, Digital Marketing, Account Based Marketing, Business Transformation, Project Management, Agile Portfolio Management, Digital Strategy, Administration
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Experience

  • Field Marketing Representative

    beqom - Nyon, Switzerland

    Sales & Marketing
    January 2018 - Now

    Marketing Automation, Hubspot end-to-end campaigns. Targeting and segmentation Follow-up with Demand Gen and Sales on upcoming leads Salesforce, Database management, Data analysis & reporting. Records’ consistency Event Management and organization, trade shows, partner events, digital events Project Management, resource management, team communication, agile approach

  • EMEA Integrated & Field Marketing

    CA Technologies - Morges, Switzerland

    Sales & Marketing
    October 2015 - December 2017

    Digital marketing, marketing automation & CRM systems: Marketo, Allocadia, Salesforce Agile Management BU marketing leader for the North region: campaigns planning and execution. Account Based Marketing tactics. EMEA Field Marketing reports and dashboard building. Budget analysis, leads and campaign ROI. Marketing & Sales training and education on processes & systems helping in higher adoption rate of systems Overall Digital Campaign Project Management and execution. Media plan and Execution: Media Briefing creation, Local markets alignment, Communication and Social teams collaboration Initial campaign set up: Budgeting and forecast, Technical campaign set up, tracking, tagging codes; Align with the stakeholders involved in the production phase; Bill of Materials / and in Translation/localization processes Reporting and Monitoring Campaign Performance: Salesforce reports, Media reporting, Overall Campaign performance, Marketo reporting, Database/upcoming leads health check, Bad data cleansing, Liaison with Content syndicators and 360 feedback

  • Executive Assistant

    Bedamo SA - Geneva, Switzerland

    Administration & General
    July 2013 - September 2015

    Human resources and recruitment Business management: plannings, statistics, insurances, CRM Marketing: ads, promotions, online content (web and social media) Stock and orders management, importations

Education

  • Business Administration

    Universitat de Valencia - Valencia, Spain

    September 2006 - June 2011

Languages

  • Catalan
    Native or fluent
    100%
  • Spanish
    Native or fluent
    100%
  • English
    Full professional
    80%
  • French
    Full professional
    80%
  • Japanese
    Limited working
    40%

Skills

  • Digital marketing
  • Email marketing
  • E-marketing
  • Field marketing
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