Farooq Payara Masih

Farooq Payara Masih

Revenue Consultant at Arabian Courtyard
Lives in Dubai, United Arab Emirates

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About me

Hospitality leader with 21 years’ experience in operations, sales, revenue management, pre-openings, brand launch, renovations and a proven history of establishing & leading high performing teams in diverse markets United Arab Emirates and Pakistan including deluxe and upper scale full service hotels, Apartments and consistently high Quality Audit results for hotels located in diverse markets.

Profit & Loss statement responsibility with detailed financial & operational understanding of hotel rooms division, food & beverage outlet operations, large conference / event spaces & banquet facilities, catering functions, asset maintenance & management along with hotel top / bottom line revenues results. Setting up goals and achieving strategic business plans, associates recruitment with training and development, associate retention, development & implementation of Standard Operation Procedures. Yield average daily room rate and inventory management including e-commerce, relationship management with all stakeholders.

Market leading Return of Investment to stakeholders with high Gross Operating Profit / Net Operating Profit, superior customer service and associates engagement, High Revenue, Per Available Room and Revenue Per Available Guest.

• Hotel Operation
• Sales Strategy Development
• E-Commerce
• Revenue Management
• Pre-Opening
• Function Spaces Sales Strategy Development
• Talent Management and Mobility
• Profit & Loss Management


25 years and 10 months

  • Revenue Consultant

    Arabian Courtyard - Dubai, United Arab Emirates

    Sales & Marketing
    September 2016 - Now · 4 years and 3 months

  • Director of Sales & Revenue

    Ramada Downtown Dubai - Dubai, United Arab Emirates

    Sales & Marketing
    May 2011 - April 2016 · 5 years

  • Revenue Manager

    Majestic Hotel Tower - Dubai, United Arab Emirates

    Revenue Management
    July 2010 - May 2011 · 11 months

  • Total Hotel Revenue Manager

    The Leading Hotels of the World (Islamabad Serena Hotel) - Islamabad, Pakistan

    Revenue Management
    September 2006 - June 2010 · 3 years and 10 months

  • Revenue Manager & Reservations Manager

    Marriott International - Karachi, Pakistan

    Sales & Marketing
    March 2004 - July 2006 · 2 years and 6 months

  • Revenue Manager

    Arabian Courtyard Hotel - Dubai, United Arab Emirates

    Sales & Marketing
    December 2004 - March 2005 · 4 months

    Pre-Opening task force

  • Reservations Manager

    Marriott International - Karachi, Pakistan

    Sales & Marketing
    April 2002 - November 2004 · 2 years and 8 months

  • Reservations Supervisor

    Avari Towers - Karachi, Pakistan

    Front Office reception
    April 2000 - November 2002 · 2 years and 8 months

  • Guest Service Executive

    Starwood Hotels and Resorts Worldwide - Karachi, Pakistan

    Front Office reception
    August 1998 - October 1999 · 1 year and 3 months

  • Reservations Officer

    IHG - InterContinental Hotels Group - Al Ain, United Arab Emirates

    Front Office reception
    January 1997 - July 1998 · 1 year and 7 months

  • Guest Service Executive

    Starwood Hotels and Resorts Worldwide - Karachi, Pakistan

    Front Office reception
    April 1994 - July 1997 · 3 years and 4 months


  • HSC

    Al Sehar Sec. School - Karachi, Pakistan

    January 1986 - January 1988

    High School Certificate


4 languages

  • Urdu

    Native or fluent

  • Panjabi

    Native or fluent

  • English

    Full professional

  • Arabic

    Limited working

Personal information


  • Pakistani

Date of birth

June 09th 1972


15 skills

  • Budget management
  • Ecommerce
  • Financial Forecasting
  • Hotel Operations
  • Hotel training
  • Inventory management
  • Pricing
  • Revenue Forecasting
  • Revenue Managment
  • Revenue & Profit Growth
  • Sales Strategy
  • Social Media
  • Talent management
  • Team Leadership
  • Yield-management
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