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Awarded as best performer for SMBs by Facebook Business for Drive-to-Store Italian Market Campaigns
Marketing expert with multi-channel experience in advertising campaigns and international activities. Experience in development of brands with both large and small marketing budgets across multiple disciplines including retail, PR, digital and product launches in both wholesale and retail environments. A passionate, consumer focused and confident professional who can identify key drivers.
International profile with experience in different countries and leading regional projects in a multinational environment.
- Marketing strategy - Drive-to-Store
- Social Media
- Customer Orientation
Fashion and Technology Business
7 years and 2 months
Marketing Director - Fashion Market
F.lli Ammirati Holding - Naples, ItalyOtherSeptember 2012 - Now · 7 years and 2 months
Conceptualized, developed and managed the Online Business for the important retail chain Firm producing revenue sales Worked closely with stores, selecting products including in store activities such as the loyalty card and seasonal discounts. Producing performance for Advertising campaigns to Drive to Store, resulting in many "Sold Out" stores. Making new business relations with the high end shoes and clothes Italian companies. Generated 100k active followers on social media Maximized the Advertising budget with excellent performance as a constant 0,01 per CPM
Università degli studi di Perugia - Umbria, ItalyOctober 2004 - February 2010
- Budget management
- Digital marketing
- Marketing Strategy
- Retail customer service
- Social media manager
- Team Manager