Francisco Rodríguez Morón

Francisco Rodríguez Morón

Communication & Digital Marketing Manager at Villa Padierna Hotels & Resorts
Lives in Málaga, Spain
over 6 months ago

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Let me introduce myself, my name is Francisco Rodríguez Morón, official Journalist by University of Málaga; Master in Institutional, Business and Journalistic Communication by Complutense University of Madrid, and Master Executive in Communication & Health 2.0 by Antonio de Nebrija Business School.

In addition to my interest to everything related to reporting journalism, Communications and Marketing, I take advantage of every professional development programmes and acquired knowledge in my last jobs as well as attending to conferences. At the moment, I am looking for an opportunity to grow professionally and develop all my skills.

I consider myself a sociable and friendly person and I tend to be a creative person, as well as with a great willingness to work in team. I am responsible and proactive in my work. I have very good learning ability.

I can be contacted by phone, by e-mail so as to arrange an appointment.

On the other hand, you could also contact me through my Linkedin profile (http://es.linkedin.com/in/francisco87), where some professionals who worked with me, have recommended me.

Experience

  • Communication & Digital Marketing Manager

    Villa Padierna Hotels & Resorts - Marbella, Spain

    Sales & Marketing
    May 2014 - July 2016

    I was in Charge of: - Website Content Management - Search Engine Optimization (SEO) - Email Marketing (newsletters) - Social Media - E-marketing Strategy - Photo Optimization in all channels - Website Analytics (google analytics) - Mass Media Communication relationship My Tasks and Duties are: - Ensure website content is always up to date in all languages available, updated according to the CMS corporate (wordpress, drupal, joomla, blogger...) guidelines. Ensure all the content, pictures and text is according to corporate standards. - Seo - ensure all efficient use of keywords in website content. Review the ranking of the website on search engines. Update and optimize Meta descriptions and tags. - Email Marketing - Actively develop and maintain a database of corporate. Prepare and send, with regular frequency, a corporate email newsletter. - Google Analytics - Analyse the website production reports available from on the website statistical. Provide monthly reports on website KPI. Analyse the website user beha

  • Head of Communication & Marketing;

    High Care International Hospital - Marbella, Spain

    Sales & Marketing
    February 2012 - February 2014

    My Tasks and Duties are: - Ensure website content is always up to date in all languages available, updated according to the CMS corporate (WordPress) guidelines. Ensure all the content, pictures and text is according to corporate standards. - SEO - ensure all efficient use of keywords in website content. Review the ranking of the website on search engines. Update and optimize Meta descriptions and tags. - Content Manager – Writing all contents for the Website in order to increase information about Medical Specialities and treatments. On the other hand, writing news, articles, interviews with doctors for Mass Media Communications, according to the Editorial Plan. - E-mail Marketing - Actively develop and maintain a database of corporate. Prepare and send, with regular frequency, a corporate email newsletter. - Google Analytics - Analyse the website production reports available from on the website statistical. Provide monthly reports on website KPI. Analyse the website user behaviour. - Social Medial - Update a

  • Journalist

    Marbella Town Hall - Marbella, Spain

    Communication
    July 2011 - January 2012

    - Mass Media Communication relationship. Writing press releases, news an articles about the government and send it to mass media communications and interested journalists. - Social Medial - Update and manage the institutional representation and social medial channels. - Ensure website content is always up to date in all languages available, updated according to the CMS guidelines. Ensure all the content, pictures and text is according to institutional standards.

  • Journalist

    Leganes Town Hall - Madrid, Spain

    Communication
    January 2011 - June 2011

    - Mass Media Communication relationship. Writing press releases, news an articles about the government and send it to mass media communications and interested journalists. - Developing and writing to locally magazines and Cultural guides in the city. - Social Medial - Update and manage the institutional representation and social medial channels. - Ensure website content is always up to date in all languages available, updated according to the CMS guidelines. Ensure all the content, pictures and text is according to institutional standards.

Education

  • Master in Communication 2.0

    Antonio de Nebrija Business School - Madrid, Spain

    September 2012 - June 2013

    Master Executive in Communication 2.0 (Digital Marketing & Communication), at Nebrija Business School. I passed with merith.

  • Community Manager and Web positioning (SEO, SEM)

    Coaching Commercial - Madrid, Spain

    November 2011 - February 2012

  • Master in Business Communication

    Complutense University of Madrid - Madrid, Spain

    September 2010 - May 2012

    Master in Institutional, Business and Journalistic Communication, at Complutense University of Madrid. I passed with merith.

  • Journalism

    Malaga University - Málaga, Spain

    September 2006 - June 2010

    Degree in Journalism. Faculty of Information Sciences, at University of Málaga. Distinctions in the following subjects: Institutional and Business Communication, Journalistic Communication Technology, Edition and production of information in radio, Photojournalism.

Languages

  • Spanish
    Native or fluent
    100%
  • English
    Full professional
    80%
  • French
    Professional working
    60%

Skills

  • Advertising
  • CMS
  • CMS: Joomla ! & Metajive
  • Communication
  • Community management
  • Copywriting
  • Design
  • Digital
  • Digital marketing
  • Digital media
  • Drupal
  • Ecommerce
  • E-mail
  • Emailing
  • HTML
  • Ilustrator
  • InDesign
  • Indesign, Illustrator
  • Mailchimp
  • Marketing
  • Newsletter
  • - Photography
  • Photoshop
  • Quarkxpress
  • Social Media
  • Social networks
  • Web
  • Wordpress
  • Writing
Following
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