Frederico São Marcos Eugénio Louro

Frederico São Marcos Eugénio Louro

Sales and Marketing Manager at Selina
Lives in Lisbon, Portugal

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About me

I am currently a Marketing and Sales Manager at Selina Secret Garden in Lisbon.

I finished my bachelor's degree in Hotel Management and my master's in Event Management, and I am currently enrolled in a postgraduate degree in Marketing Management.

I characterize myself as a highly motivated and creative person with a tremendous passion for Communication and Marketing in the tourism and events industry, since I have a strong curiosity for Digital Marketing, CRM and Brand Awareness.

Since I finish my degree I gain an ample amount of experience and knowledge in hospitality and in areas related to events/catering. This experience in hospitality allowed me to develop different skills such as: customer service; team work; leadership/supervision; and an excellent eye for detail.

At the end of the day I aspire to be the happiest, the most successful and the best professional.


4 years and 9 months

  • Sales and Marketing Manager

    Selina - Lisbon, Portugal

    Sales & Marketing
    September 2019 - Now · 1 year

    Achievements: Organization and Coordination of several events and partnerships (WebSummit, Deeply, Novartis, Fever, Dockers, ModaLisboa) Coordinate Group Reservations; Determine action plans to meet Sales and Marketing goals; Identify new markets and business opportunities to increase sales; Represent the location and the brand in various events and exhibitions; Coordinate operations during events; Coordinate Explore, Retail; Coordinate all the communication inside the location and making sure they respect brand standards; Relationship management with suppliers and other stakeholders; Adapted marketing plans to specific audiences based on the brand target; Developed marketing strategies; Implemented marketing strategies and techniques; Prepared pricing strategies for current customers to enhance sales and increase profitability; Evaluated inventory and delivery needs.

  • The Level Team Leader Senior F&B Assistant

    Meliá White House London - London, United Kingdom

    F&B other
    May 2018 - September 2019 · 1 year and 5 months

    Constantly offer excellent services based on a 5-star hotel property with 581 rooms and 112 apartments. Respond to the needs imposed by the guests. Apply daily knowledge regarding food preparation and hygiene at home. Supervise and promote a good work environment in the restaurant. Explain The Level SOP’s to new F&B Assistants. Restaunrant stock management and in charge of internal requisitions and restaurant inventory. Attend BEO meetings and communicate upcoming events to my team. Responsible for the The Level Handover. Constant participation in all the activities inside The Level Lounge. Organize and plan small events inside the Level Lounge. Be in charge of closing the shift. Communicate and constantly engage with the guests in order to improve the overall profit of the restaurant. Assist all the F&B and C&B outlets.

  • Groups and Events Cross Training

    Meliá White House London - London, United Kingdom

    May 2019 - July 2019 · 3 months

    Overall introduction to the department. Understanding the daily operations using the C&S and PMS Opera and email. Understand how the department is divided (MICE and Leisure). Create a proposal and contracts. Chasing the final details. Final Invoices – No shows and late cancellations.

  • F&B Associate

    Forest of Arden Marriott Hotel & Country Club - Coventry, United Kingdom

    F&B service
    November 2017 - June 2018 · 8 months

    Consistently offer professional, friendly and engaging service; Assist guests regarding menu items in an informative and helpful way; Follow outlet policies, procedures and service standards; Have full knowledge of all menu items, garnishes, contents and preparation methods; Follow all safety and sanitation policies when handling food and beverage; Room service and Conference and Banqueting assistance.

  • Catering Assistant Manager

    SONAE MC - Go Natural - Lisbon, Portugal

    March 2017 - July 2017 · 6 months

    Summer Internship. Budget and establish financial targets and forecasts; Supervise catering and waiting staff at functions; Negotiate contracts with customers, assess their requirements and ensure they're satisfied with the service delivered; Maximize sales and meet profit and financial expectations.

  • Assistant Event Manager

    Herdade do Guedelha - Lisbon, Portugal

    May 2015 - May 2016 · 1 year and 1 month

  • Intern

    Olissippo Hotels - Lisbon, Portugal

    F&B other
    December 2014 - May 2015 · 6 months

    Curricular Internship



3 languages

  • Portuguese

    Native or fluent

  • English

    Full professional

  • Spanish

    Full professional

Personal information


  • Portuguese

Work Permits

  • United Kingdom

  • European Union

Date of birth

February 18th 1993

Driving License



13 skills

  • Costumer Relationship
  • Costumer Service
  • Creative
  • F&B micros
  • Hotel Management
  • Hotel strategy
  • Marketing
  • marketing and sales
  • Market strategy
  • Ms office skills
  • Sales
  • Special events
  • Upselling skills
Hermes Recruitment
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