Gabriella Luksander

Gabriella Luksander

Demand Planner at Apple
Lives in Cork, Ireland
over 6 months ago

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My current role ensures that anyone can walk into any of our Reseller Partner stores & can always find the Apple product they want while meeting Apple’s best-in-class inventory goals.
My team is responsible for managing relationships with key reseller partners across EMEIA.
My position entails Collaboration, Planning, Forecasting and Replenishment (CPFR) activities. My team identifies and analyses demand trends, and works with internal teams (Sales, Supply Planning, Finance & Logistics, WW SDM, etc.) to manage the replenishment process for our Partners.


  • Demand Planner

    Apple - Cork, Ireland

    June 2014 - Now

    -I forecast consumer demand for EMEIA using statistical and collaborative forecasting techniques - I am preparing Partner demand data, and conduct detailed analysis - I am creating long term quarterly and weekly forecasting of products and I am responsible for the accuracy of those forecasts and talking and framing any differences - I am planning, forecasting and executing New Product Introductions and transferring into End of Life the original product - I am planning and executing seasonal strategies - I am responsible for creating training materials and making presentations on supply and demand planning for my team and for the other teams (WW Supply Demand Team, Sales Team, etc.) - I am a mentor in my team for supply and demand planning - Since January 2017 working as Business Planner for my team and leading centralised demand tasks and Quarter End management

  • Revenue Management Supply Analyst

    RCI - Cork, Ireland

    Revenue Management
    May 2012 - June 2014

    -Responsible for the day to day management of the European acquisition budget. -Ensure that the Business Development team are briefed appropriately to ensure that we purchase the right inventory at the right time with the best commercial terms in order to achieve our spend targets. -Manage the acquisition and lead generation pipeline -Ensuring that repeat deals are loaded in time and in line with business forecasting expectations and to maximize utilisation of these deals -Responsible for SOX compliance of all processes connected to acquisition and Lead Generation. -Responsible for continuous review and tracking of all acquisition and Lead Generation to ensure that costs are managed and revenues are maximized -Adopting best practice purchasing assessment of deals and guidance for the buyers. Includes scrutiny of deals economics such as YOY rate increases, appropriate use of commitment, relativity of commitment vs. variable rate sourcing and understanding of wider sourcing market. -Account manager for all Canvas, Landal and James Villas inventory including; responsibility for deal negotiation, ensuring that inventory is loaded correctly, ensuring that all day to day queries are dealt with and responsibility for overall performance of the deal. Lead quarterly RCI/Canvas business updates to review progress -Liaise with the relevant functions in the business to ensure that purchased inventory is promoted as appropriate. -Provide all necessary reporting to the business in relation to Acquisition and Lead Generation inventory. -Work with Commercial Finance to model deals involving acquisition for cash, following up approval levels and sign-offs for these deals -Liaise with global colleagues to share best practice -Responsible for working with the contact centre, in particular the Outbound Manager on all activities relating to demand numbers. -Provide recommendations to the European RM team on how to improve working relationships between the contact centre and RM

  • Revenue Management Executive

    RCI - Cork, Ireland

    Revenue Management
    March 2010 - May 2012

    Supporting the Call Centre and management with reports regarding sales, demand and supply, member trends of bookings and travelling (using SAS program) Supporting Call Centre with reports regarding operational queries, issues Work as Account Manager with Landal Resorts Company Updating the Call Centre regarding new availability, inventory Creating training materials and delivering presentations regarding new destinations, affiliations of the company Delivering training regarding Revenue Management function Involvement in several projects about increasing sale, member satisfaction Initiating new projects according to results of analysis Organising competitions for Call Centre to increase sales numbers of resorts Organising educational trips for Sales Guides to Landal and Canvas resorts

  • Team Leader

    RCI - Cork, Ireland

    Sales & Marketing
    March 2009 - March 2010

    Managing people in the Hungarian, UK team - Inbound and Outbound guides as well Making sure people reach their targets so the company can reach business goals Creating career objectives, development plans for the team / individual guides Arranging schedules / holidays for the guides in relation with call flow and coverage of the lines As new-hire coach: giving trainings for the new Hungarian and English guides. Helping Learning & Development team with creating training presentations on Key-Client product

  • Key Client Agent

    RCI - Cork, Ireland

    Sales & Marketing
    October 2005 - March 2009

    Taking Hungarian and English calls Working with Club and VIP members Key-Client administrator: creating reports on special Clubs and VIP members, finalizing booking to support the whole Key-Client Department Taking inbound calls of RCI members and helping them to book their dream holiday Making outbound campaigns: calling RCI members as part of different sales campaigns


  • Economic University of Budapest

    September 2001 - January 2005


  • Hungarian
    Native or fluent
  • English
    Full professional
  • German
    Limited working


  • Acquisition
  • Analytics
  • B2B Sales
  • Demand Planning
  • Execution
  • Forecasting
  • Management
  • Miscrosoft excel
  • Sales
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