Gabrielle Lázaro Rodríguez

Student from Samsung Tech Institute/ Universidad de Alcalá

Lives in Madrid, Spain

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About me

• Marketing and communications professional with experience in multinational companies, SMEs and agencies in Spain, Central America and the Caribbean.
• Specialist in brand creation, communications and marketing strategies, as well as in the coordination and management of projects with multidisciplinary and multicultural teams.
• Experience in the offices and salerooms assembly, in conjunction with production of printed materials.

Experience

11 years and 5 months

Regional Marketing Coordinator

Sunwing Travel Group. Division TravelSmart VIP - Panama City, Panama

Sales & Marketing

July 2016 - September 2018 · 2 years and 3 months

• Development and management of multi-platform marketing and communications programs. Adaptation to local markets and seasons. • Assistance to sales force in the creation of lead generation programs and support materials (digital and printed formats) • Project management for the brand standardization: branding in salesrooms (renewals and new openings), corporate and sales materials. Definition of brand core messages. • Leadership and coordination of cross-functional and multicultural teams in transversal projects. • Coordination of designers and creative teams. • Creation of communication and marketing materials, product guides and multimedia content. • Suppliers and shipments coordination from/toUSA, Canada & the Caribbean.
Marketing and Communication Manager

Arval Developers. Real State - Panama City, Panama

Sales & Marketing

February 2016 - July 2016 · 6 months

Project: Creation of the Marketing and Communications Department. • Definition of the online/offline marketing strategy and development of 360° campaigns. • Brand creation and brand book development. Definition of core messages. • Management of external agencies. • Responsible for PR actions. Negotiation of opportunities and collaborations to promote the properties. • Supervision of website and social media updates. • Creation of communication and marketing materials. Planning of merchandising purchases. • Responsible for events and advertising campaigns. • Budget management and supplier coordination.
Marketing and Innovation Specialist

Banesco. Banking - Panama City, Panama

Sales & Marketing

December 2013 - January 2016 · 2 years and 2 months

• Development of 360° marketing and external communications campaigns (online/offline), aligned with the Group's Strategic plan. • Responsible for the internal communication strategy and its execution. Definition of core messages. • Brand creation and leadership in the production of the brand book, its adoption and implementation. • Project management in the implementation of retail branding in offices. • Leadership of Email Marketing campaigns and improvement of KPI performance. • Intranet management. Planning and preparation of internal newsletter. • Content creation: articles, infographics, emailings, video tutorials, communications, letters. • Management of apps developers, advertising agencies and producers. Budget control.
Account Executive

Amalgama Marketing - Barcelona, Spain

Sales & Marketing

January 2012 - December 2012 · 1 year

EAT OUT, Group SEB (Rowenta, Molulinex, Tefal, Lagostina, Krups), Nutrexpa • Development of marketing and advertising campaigns. • Responsible for product catalogues, ads, product photo shoots. • Coordination of promotions to the end-consumer (Rowenta and Nutrexpa) • Budgeting
Account Executive

Platinum Models - Madrid, Spain

Sales & Marketing

March 2010 - September 2011 · 1 year and 8 months

-Recruitment and training of staff for brand activations and conventions (promoters, drivers, hostesses, etc.)
Account Executive

BeHuman Madrid - Madrid, Spain

Sales & Marketing

February 2008 - January 2009 · 1 year

Carte D’Or, Macallan, Larios, Ford, Audi, Schweppes, Marlboro, MPP, & Comando Cuatro, IFEMA. -Recruitment and training of staff for brand activations and conventions (promoters, drivers, hostesses, etc.) -Recruitment of models and actors for advertisement.
Corporate Communications Account Manager

Chuky Reyna & Asociados - Caracas, Venezuela

Communication

January 2005 - December 2007 · 3 years

Clients: Sony Ericson, Sony Corporation, Kraft Foods, General Motors, Procter & Gamble. • Development of communication and PR plans and strategies. Adaptation of existing assets to local market. • Management of relationships with media, government and different organizations. • Development of corporate content: press releases, reviews, articles and reports. • Responsible for training spokespeople and launches of new product portfolios. • Brand creation and participation in sponsorships. • Planning and execution of corporate events and press conferences. • Teams and supplier coordination. Production and logistics coordination. Budgeting.

Education

Currently studying

HTML5 and CSS Developer

Samsung Tech Institute/ Universidad de Alcalá

May 2019 - December 2019
Strategic Marketing and Advertisement Planning

Instituto Colon

May 2019 - June 2019
DIGITAL TRANSFORMATION (In the marketing strategy)

INCAE Business School - Panama City, Panama

May 2016 - May 2016
BACHELOR´S DEGREE IN ADVERTISING AND PR

Universidad Catolica Andres Bello - Caracas, Venezuela

October 2000 - June 2005