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Marketing and communication professional with experience in multinational companies and multicultural fastpaced environments in Spain, Central America and the Caribbean. Specialist in brand creation, project coordination and marketing/communication strategies.Strong interpersonal skills, resilience and adaptability.
Sunwing Travel Group. Division TravelSmart VIP - Panama City, PanamaSales & MarketingJuly 2016 - June 2018 · 1 year and 12 months
Responsible for the definition of branding projects and lead generation programs (Pull strategies): Development of lead generation and Go To Market strategies. Leadership in the conceptualization and branding implemetation in salesrooms, located in 4 countries. Drafting, design supervision and printing coordination across different countries. Leadership and coordination of cross-functional teams and suppliers. Control of marketing materials shipments from/to Canada & the Caribbean. Stock management. Responsible for apps development, one for clients and one for the sales team.
Arval Developers. Real State - Panama City, PanamaSales & MarketingFebruary 2016 - July 2016 · 6 months
Responsible for the creation of the Marketing and Communications Department: -Definition of the online/offline marketing strategy and its implementation. -Brand creation and brand book development. -Supervision of website and social media updates. -Responsible for events, PR, communications and advertising actions. -Budget and suppliers’ coordination.
Marketing and Innovation Specialist
Banesco. Banking - Panama City, PanamaSales & MarketingDecember 2013 - January 2016 · 2 years and 2 months
Banesco Holding Medios de Pago, S.L. (B2B Company) -Responsible for internal communication, reporting to the HQ. -Leadership in the creation of the brand book, its adoption and implementation. -Responsible for the creation of the guidelines’ manual for offices & assemblage of the model office. -International coordination of suppliers and internal departments. Banesco Banco Universal -Leadership of Email Marketing campaigns and improvement of KPIs performance -Responsible for external/internal marketing & communication campaigns: Offline/ Online. -Gaming & Innovation: developing of a strategic game to enhance the financial knowledge of employees. -Handling budgets and suppliers´ coordination.
Amalgama Marketing - Barcelona, SpainSales & MarketingJanuary 2012 - December 2012 · 12 months
EAT OUT, Group SEB (Rowenta, Molulinex, Tefal, Lagostina, Krups), Nutrexpa -Development of marketing and advertising campaigns. -Responsible for product catalogues, ads, product photo shootings. -Coordination of promotions to the end-consumer (Rowenta y Nutrexpa) -Budgeting
Platinum Models - Madrid, SpainSales & MarketingMarch 2010 - March 2011 · 1 year and 2 months
Recruitment and training of staff for brand activations and congress (promoters, drivers, hostesses, etc.)
BeHuman Madrid - Madrid, SpainSales & MarketingFebruary 2008 - January 2009 · 12 months
Carte D’Or, Macallan, Larios, Ford, Audi, Schweppes, Marlboro, MPP, & Comando Cuatro, IFEMA. Recruitment and training of staff for brand activations and congress (promoters, drivers, fitters, hostesses, etc.) Recruitment of models and actors for advertisement
Chuky Reyna & Asociados - Caracas, VenezuelaCommunicationJanuary 2005 - December 2007 · 2 years and 12 months
Sony Ericson, Sony Corporation, Kraft Foods, General Motors, Procter & Gamble. Development of communication and PR plans for multinational companies. Responsible for spokespersons trainings and launches of new product portfolios. Brand creation and participation in sponsorships . Management of relationships with journalists and negotiation of publicity opportunities for clients. Drafting of press releases, reviews, articles and reports. Responsible for the development and production of all types of corporate events: suppliers’ coordination, production, logistics, budgeting
DIGITAL TRANSFORMATION (In the marketing strategy)
INCAE Business School - Panama City, PanamaMay 2016 - May 2016
BACHELOR´S DEGREE IN ADVERTISING AND PR
Universidad Catolica Andres Bello - Caracas, VenezuelaOctober 2000 - June 2005
SpanishNative or fluent100%
- Analitical Skills
- Brand Development
- Communication & PR
- Communication skills
- Communication strategy
- Cross-functional team coordiantion
- Decision maker
- Event Production
- Hotel Marketing
- Interpersonal skills
- Lead generation Strategies
- Problem Solving Skills
- Project management skills
- Remote team and supplier coordination
- Team player