Gabrielle Lázaro Rodríguez

Gabrielle Lázaro Rodríguez

Student from Samsung Tech Institute/ Universidad de Alcalá
Lives in Madrid, Spain

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About me

• Marketing and communications professional with experience in multinational companies, SMEs and agencies in Spain, Central America and the Caribbean.
• Specialist in brand creation, communications and marketing strategies, as well as in the coordination and management of projects with multidisciplinary and multicultural teams.
• Experience in the offices and salerooms assembly, in conjunction with production of printed materials.


11 years and 5 months

  • Regional Marketing Coordinator

    Sunwing Travel Group. Division TravelSmart VIP - Panama City, Panama

    Sales & Marketing
    July 2016 - September 2018 · 2 years and 3 months

    • Development and management of multi-platform marketing and communications programs. Adaptation to local markets and seasons. • Assistance to sales force in the creation of lead generation programs and support materials (digital and printed formats) • Project management for the brand standardization: branding in salesrooms (renewals and new openings), corporate and sales materials. Definition of brand core messages. • Leadership and coordination of cross-functional and multicultural teams in transversal projects. • Coordination of designers and creative teams. • Creation of communication and marketing materials, product guides and multimedia content. • Suppliers and shipments coordination from/toUSA, Canada & the Caribbean.

  • Marketing and Communication Manager

    Arval Developers. Real State - Panama City, Panama

    Sales & Marketing
    February 2016 - July 2016 · 6 months

    Project: Creation of the Marketing and Communications Department. • Definition of the online/offline marketing strategy and development of 360° campaigns. • Brand creation and brand book development. Definition of core messages. • Management of external agencies. • Responsible for PR actions. Negotiation of opportunities and collaborations to promote the properties. • Supervision of website and social media updates. • Creation of communication and marketing materials. Planning of merchandising purchases. • Responsible for events and advertising campaigns. • Budget management and supplier coordination.

  • Marketing and Innovation Specialist

    Banesco. Banking - Panama City, Panama

    Sales & Marketing
    December 2013 - January 2016 · 2 years and 2 months

    • Development of 360° marketing and external communications campaigns (online/offline), aligned with the Group's Strategic plan. • Responsible for the internal communication strategy and its execution. Definition of core messages. • Brand creation and leadership in the production of the brand book, its adoption and implementation. • Project management in the implementation of retail branding in offices. • Leadership of Email Marketing campaigns and improvement of KPI performance. • Intranet management. Planning and preparation of internal newsletter. • Content creation: articles, infographics, emailings, video tutorials, communications, letters. • Management of apps developers, advertising agencies and producers. Budget control.

  • Account Executive

    Amalgama Marketing - Barcelona, Spain

    Sales & Marketing
    January 2012 - December 2012 · 1 year

    EAT OUT, Group SEB (Rowenta, Molulinex, Tefal, Lagostina, Krups), Nutrexpa • Development of marketing and advertising campaigns. • Responsible for product catalogues, ads, product photo shoots. • Coordination of promotions to the end-consumer (Rowenta and Nutrexpa) • Budgeting

  • Account Executive

    Platinum Models - Madrid, Spain

    Sales & Marketing
    March 2010 - September 2011 · 1 year and 8 months

    -Recruitment and training of staff for brand activations and conventions (promoters, drivers, hostesses, etc.)

  • Account Executive

    BeHuman Madrid - Madrid, Spain

    Sales & Marketing
    February 2008 - January 2009 · 1 year

    Carte D’Or, Macallan, Larios, Ford, Audi, Schweppes, Marlboro, MPP, & Comando Cuatro, IFEMA. -Recruitment and training of staff for brand activations and conventions (promoters, drivers, hostesses, etc.) -Recruitment of models and actors for advertisement.

  • Corporate Communications Account Manager

    Chuky Reyna & Asociados - Caracas, Venezuela

    January 2005 - December 2007 · 3 years

    Clients: Sony Ericson, Sony Corporation, Kraft Foods, General Motors, Procter & Gamble. • Development of communication and PR plans and strategies. Adaptation of existing assets to local market. • Management of relationships with media, government and different organizations. • Development of corporate content: press releases, reviews, articles and reports. • Responsible for training spokespeople and launches of new product portfolios. • Brand creation and participation in sponsorships. • Planning and execution of corporate events and press conferences. • Teams and supplier coordination. Production and logistics coordination. Budgeting.


Currently studying

  • HTML5 and CSS Developer

    Samsung Tech Institute/ Universidad de Alcalá

    May 2019 - December 2019

  • Strategic Marketing and Advertisement Planning

    Instituto Colon

    May 2019 - June 2019

  • DIGITAL TRANSFORMATION (In the marketing strategy)

    INCAE Business School - Panama City, Panama

    May 2016 - May 2016


    Universidad Catolica Andres Bello - Caracas, Venezuela

    October 2000 - June 2005


2 languages

  • Spanish

    Native or fluent

  • English

    Full professional

Personal information


  • Spanish

  • Venezuelan


21 skills

  • Adaptability
  • Analitical Skills
  • Brand Development
  • Branding
  • Communication & PR
  • Communication skills
  • Communication strategy
  • Cross-cultural
  • Cross-functional team coordiantion
  • Decision maker
  • Event Production
  • Hotel Marketing
  • Interpersonal skills
  • Leadership
  • Lead generation Strategies
  • Printing
  • Problem Solving Skills
  • Project management skills
  • Remote team and supplier coordination
  • Resilience
  • Team player

Additional Information

1 information shared

Madrid, Spain
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