Gabrielle Lázaro Rodríguez

Marketing Manager

Sunwing Travel Group. Division TravelSmart VIP - Panama City, Panama

Responsible for the definition of branding projects and lead generation programs (Pull strategies): Development of lead generation and Go To Market strategies. Leadership in the conceptualization and branding implemetation in salesrooms, located in 4 countries. Drafting, design supervision and printing coordination across different countries. Leadership and coordination of cross-functional teams and suppliers. Control of marketing materials shipments from/to Canada & the Caribbean. Stock management. Responsible for apps development, one for clients and one for the sales team.

Marketing Manager

Arval Developers. Real State - Panama City, Panama

Responsible for the creation of the Marketing and Communications Department: -Definition of the online/offline marketing strategy and its implementation. -Brand creation and brand book development. -Supervision of website and social media updates. -Responsible for events, PR, communications and advertising actions. -Budget and suppliers’ coordination.

Marketing and Innovation Specialist

Banesco. Banking - Panama City, Panama

Banesco Holding Medios de Pago, S.L. (B2B Company) -Responsible for internal communication, reporting to the HQ. -Leadership in the creation of the brand book, its adoption and implementation. -Responsible for the creation of the guidelines’ manual for offices & assemblage of the model office. -International coordination of suppliers and internal departments. Banesco Banco Universal -Leadership of Email Marketing campaigns and improvement of KPIs performance -Responsible for external/internal marketing & communication campaigns: Offline/ Online. -Gaming & Innovation: developing of a strategic game to enhance the financial knowledge of employees. -Handling budgets and suppliers´ coordination.

Account Executive

Amalgama Marketing - Barcelona, Spain

EAT OUT, Group SEB (Rowenta, Molulinex, Tefal, Lagostina, Krups), Nutrexpa -Development of marketing and advertising campaigns. -Responsible for product catalogues, ads, product photo shootings. -Coordination of promotions to the end-consumer (Rowenta y Nutrexpa) -Budgeting

Account Executive

Platinum Models - Madrid, Spain

Recruitment and training of staff for brand activations and congress (promoters, drivers, hostesses, etc.)

Account Executive

BeHuman Madrid - Madrid, Spain

Carte D’Or, Macallan, Larios, Ford, Audi, Schweppes, Marlboro, MPP, & Comando Cuatro, IFEMA. Recruitment and training of staff for brand activations and congress (promoters, drivers, fitters, hostesses, etc.) Recruitment of models and actors for advertisement

Account Manager

Chuky Reyna & Asociados - Caracas, Venezuela

Sony Ericson, Sony Corporation, Kraft Foods, General Motors, Procter & Gamble. Development of communication and PR plans for multinational companies. Responsible for spokespersons trainings and launches of new product portfolios. Brand creation and participation in sponsorships . Management of relationships with journalists and negotiation of publicity opportunities for clients. Drafting of press releases, reviews, articles and reports. Responsible for the development and production of all types of corporate events: suppliers’ coordination, production, logistics, budgeting

DIGITAL TRANSFORMATION (In the marketing strategy)

INCAE Business School - Panama City, Panama

BACHELOR´S DEGREE IN ADVERTISING AND PR

Universidad Catolica Andres Bello - Caracas, Venezuela