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• Marketing and communications professional with experience in multinational companies, SMEs and agencies in Spain, Central America and the Caribbean.
• Specialist in brand creation, communications and marketing strategies, as well as in the coordination and management of projects with multidisciplinary and multicultural teams.
• Experience in the offices and salerooms assembly, in conjunction with production of printed materials.
11 years and 5 months
Regional Marketing Coordinator
Sunwing Travel Group. Division TravelSmart VIP - Panama City, PanamaSales & MarketingJuly 2016 - September 2018 · 2 years and 3 months
• Development and management of multi-platform marketing and communications programs. Adaptation to local markets and seasons. • Assistance to sales force in the creation of lead generation programs and support materials (digital and printed formats) • Project management for the brand standardization: branding in salesrooms (renewals and new openings), corporate and sales materials. Definition of brand core messages. • Leadership and coordination of cross-functional and multicultural teams in transversal projects. • Coordination of designers and creative teams. • Creation of communication and marketing materials, product guides and multimedia content. • Suppliers and shipments coordination from/toUSA, Canada & the Caribbean.
Marketing and Communication Manager
Arval Developers. Real State - Panama City, PanamaSales & MarketingFebruary 2016 - July 2016 · 6 months
Project: Creation of the Marketing and Communications Department. • Definition of the online/offline marketing strategy and development of 360° campaigns. • Brand creation and brand book development. Definition of core messages. • Management of external agencies. • Responsible for PR actions. Negotiation of opportunities and collaborations to promote the properties. • Supervision of website and social media updates. • Creation of communication and marketing materials. Planning of merchandising purchases. • Responsible for events and advertising campaigns. • Budget management and supplier coordination.
Marketing and Innovation Specialist
Banesco. Banking - Panama City, PanamaSales & MarketingDecember 2013 - January 2016 · 2 years and 2 months
• Development of 360° marketing and external communications campaigns (online/offline), aligned with the Group's Strategic plan. • Responsible for the internal communication strategy and its execution. Definition of core messages. • Brand creation and leadership in the production of the brand book, its adoption and implementation. • Project management in the implementation of retail branding in offices. • Leadership of Email Marketing campaigns and improvement of KPI performance. • Intranet management. Planning and preparation of internal newsletter. • Content creation: articles, infographics, emailings, video tutorials, communications, letters. • Management of apps developers, advertising agencies and producers. Budget control.
Amalgama Marketing - Barcelona, SpainSales & MarketingJanuary 2012 - December 2012 · 1 year
EAT OUT, Group SEB (Rowenta, Molulinex, Tefal, Lagostina, Krups), Nutrexpa • Development of marketing and advertising campaigns. • Responsible for product catalogues, ads, product photo shoots. • Coordination of promotions to the end-consumer (Rowenta and Nutrexpa) • Budgeting
Platinum Models - Madrid, SpainSales & MarketingMarch 2010 - September 2011 · 1 year and 8 months
-Recruitment and training of staff for brand activations and conventions (promoters, drivers, hostesses, etc.)
BeHuman Madrid - Madrid, SpainSales & MarketingFebruary 2008 - January 2009 · 1 year
Carte D’Or, Macallan, Larios, Ford, Audi, Schweppes, Marlboro, MPP, & Comando Cuatro, IFEMA. -Recruitment and training of staff for brand activations and conventions (promoters, drivers, hostesses, etc.) -Recruitment of models and actors for advertisement.
Corporate Communications Account Manager
Chuky Reyna & Asociados - Caracas, VenezuelaCommunicationJanuary 2005 - December 2007 · 3 years
Clients: Sony Ericson, Sony Corporation, Kraft Foods, General Motors, Procter & Gamble. • Development of communication and PR plans and strategies. Adaptation of existing assets to local market. • Management of relationships with media, government and different organizations. • Development of corporate content: press releases, reviews, articles and reports. • Responsible for training spokespeople and launches of new product portfolios. • Brand creation and participation in sponsorships. • Planning and execution of corporate events and press conferences. • Teams and supplier coordination. Production and logistics coordination. Budgeting.
HTML5 and CSS Developer
Samsung Tech Institute/ Universidad de AlcaláMay 2019 - December 2019
Strategic Marketing and Advertisement Planning
Instituto ColonMay 2019 - June 2019
DIGITAL TRANSFORMATION (In the marketing strategy)
INCAE Business School - Panama City, PanamaMay 2016 - May 2016
BACHELOR´S DEGREE IN ADVERTISING AND PR
Universidad Catolica Andres Bello - Caracas, VenezuelaOctober 2000 - June 2005
Native or fluent
- Analitical Skills
- Brand Development
- Communication & PR
- Communication skills
- Communication strategy
- Cross-functional team coordiantion
- Decision maker
- Event Production
- Hotel Marketing
- Interpersonal skills
- Lead generation Strategies
- Problem Solving Skills
- Project management skills
- Remote team and supplier coordination
- Team player
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