Gaurav Chopra

Gaurav Chopra

General Manager - Task Force/ Special Projects at Marriott International
Lives in New Delhi, India
over 6 months ago

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A thorough professional with the self belief of taking up challenges and molding them into favorable state of affairs for the organization.


- Managing 360 Degree Stake Holder Relationships
- Total Asset Contribution Management
- Strategic Marketing and Consumer Experience Management


  • General Manager - Task Force/ Special Projects

    Marriott International - New Delhi, India

    August 2017 - Now

    Continued at Four Points by Sheraton Ahmedabad till Aug-17, post Starwood Hotels & Resorts merger with Marriott International. Wins for YTD Aug-2017 include – • 36% growth in total hotel revenue • 6% points increase in GOP%; from 42% to 48% • STR City Rank 1 for Upper Upscale & Upscale Hotels for the month of Jan-17 • 23% increase in ADR versus YTD Aug-2016 Additional responsibility for the months of June-July included a task force at Renaissance Lucknow. • Primary objective was to reduce 20% revenue deficit against city leader Taj Lucknow • 100% of Government business (estimated at 10-12% of top-line) was shifted from Taj For the Months of September-October did task force at Le Meridien Jaipur. • Primary task were –  Repositioning the property and formulating the budget/ business plan  Increasing the visibility on all distribution channels • Successfully initiated and/ or executed –  Repositioning of the hotel as “Le Meridian Jaipur Resort and Spa”  2018 Business Plans & Budgets for the Resort  Visibility on all channels internal & external by improving the content scores to 100%  Search rankings from Page 3 to Page 1 within one month  TripAdvisor strategy based on experience & engagement that helped improve rank by 25 positions  Road map for the e-strategy for the hotel with closures on SMM, Resort Photography, and more

  • General Manager

    Marriott International - Ahmedabad, India

    April 2015 - August 2017

    Passionate Hotelier leading and motivating the team at Four Points by Sheraton Ahmedabad. • Financial Returns & Market Positioning (2016 vs 2015) Change in Pricing-Marketing-Distribution Strategy yielded the following results –  5.5% increase in Gross Room Revenue (against a city wide convention year)  50%+ Non-Qualified/ Retail Mix  9.4% Percentage Change in RGI against STR Competition Set  64% increase in OTA revenue  15% reduction in Utilities  0.9 FTE Man Hours Ratio pushed to increase efficiency and stabilize payroll costs  68.5% GOP Flow-through  1.5+ pp growth in Marriott EBITDA/ Fees Margin • People  Introduced accelerated development program for associates  Higher medical and life insurance benefits at lower costs over last year  Re-negotiated employee leave benefits with ownership for moving from 4 offs to 6 weekly offs  Spearheaded "Fun at Work" initiative for the property to increase cross functional team building  Promoted cross regional intra-property growth and promotions  Infused Graduate Management Trainees to develop bench strength for succession planning • Guest Experience  Top 5 Ranking for last 2 Years on TripAdvisor  Top 7% position globally for Products & Services and Conditions in LRA.  100% Cleanliness Score as per GEI  93.61% Hygiene Audit score • Responsible Business  In line with brands vision to belong to something bigger the hotel actively participates in multiple community initiatives including Charity Run, Girl Child's education, Green Earth Initiatives, contributing to Red Cross Relief Funds, UNICEFs 'WASH' Project, et al.

  • Cluster Director of Sales and Marketing

    Starwood Hotels and Resorts Worldwide - Gurugram, India

    Sales & Marketing
    October 2012 - March 2015

    • Oversaw the Sales & Marketing and Revenue & Distribution functions at-  The Westin Gurgaon (Member of the Pre-Opening Team)  The Westin Sohna Resort and Spa • Key Results –  Revenue/ Financial – o 60%+ Growth in GOR at Westin Sohna from 2010 to 2014 o Positive GOP from the first Month of Hotel operations at the Westin Gurgaon o RPI Rank 1 for both hotels for the Year 2014  Online, Marketing & Distributions at the Westin Gurgaon YTD 2014 – o 45% of the business is driven through non-traditional booking sources o 148% GDS penetration, 69% Competitive Market Share for Sabre o 4+ Nights, Highest Length of Stay in Gurgaon o USD 1.5 Million media mileage • Role & Initiatives –  Key decision influencer to prepare & execute strategy to maximize the hotel revenue  Successfully developed and presented the business plans for the cluster  Championed the hotels Social Media - Online Distribution plan o SEO, SEM, Social Media - Optimize content through periodic analysis and management of - Key Words, Link Builders, Special Offers Page, Image Tags, Meta Data/ Tags, et al. o OTAs  Geo targeting 10 OTAs to create penetration in the local markets served by them  Running yearly promotional calendar for better visibility on these channels  Targeting top source markets by running property specific campaigns

  • Cluster Director of Revenue Management

    Starwood Hotels and Resorts Worldwide - Gurugram, India

    Revenue Management
    March 2010 - September 2012

    Managed Gurgaon Cluster consisting of The Westin Gurgaon and The Westin Sohna Resort & Spa

  • Assistant Revenue Manager

    Taj Hotels, Resorts and Palaces - Mumbai, India

    Revenue Management
    September 2007 - April 2008

    • Ensured improved RevPAR through budgeting, planning and forecasting that helped the hotel surpass the budgeted growth in room’s revenue of 26% by 3% and become the market leaders. • Facilitated learning & development and appraised performance levels for all the team members of the department, improving Richey Audit scores by 28.5 percentile points. • Developed systems and procedures that provide stricter control over hotel policies, there by streamlining processes and achieving higher guest satisfaction

  • Cluster Revenue Management Executive

    Marriott International - Mumbai, India

    Revenue Management
    June 2005 - June 2007

    (Cluster included J.W. Marriott Juhu, Renaissance Hotel & Convention Centre, and Marriott Executive Apartments) • Maximising rooms and banquets revenue for the hotel through forecasting and setting up restrictions. • Managed and monitored of all aspects of competitor intelligence: pricing, distribution channels, market segment mix and acceptance/denial of all major group bookings. • Ensuring operational functions & audit procedures are adhered to, enabling the hotel score 90% on audits.


  • Masters of Management in Hospitality/ MBA

    Cornell University - School of Hotel Administration - Ithaca, NY, United States

    May 2008 - June 2009

    - Dual degree from Cornell University New York and Nanyang Business School Singapore

  • BA (Hons.) in Hospitality Management

    IHM Aurangabad in affiliation with University of Huddersfield UK - Aurangabad, India

    June 2002 - May 2005


  • English
    Native or fluent
  • Hindi
    Native or fluent


  • Negotiation
  • Online Marketing
  • Owner Relationship
  • Revenue Managment
  • Sales and Marketing
  • Strategic Planning
  • Team Management


  • Awards

    2013 Divisional Award for Brand Ambassador, Rest of Asia
    2013 Regional TeamHOT Award, South Asia
    2012 Divisional Award for PR Ambassador, Rest of Asia
    2012 Regional TeamHOT Award, South Asia
    2010 Divisional Award for Best Online Marketing Team, South Asia
    2010 Best Revenue Management Team, South Asia
    2008 Recognised under the Dean’s list – Spring Semester, Cornell University – Ithaca
    2007 Acknowledged as the Best Unit Sales & Marketing Team, and Awarded for Outstanding Team Contribution – Annual Taj Award for Business Excellence
    2006 Best Revenue Management Team for Marriott International
    2005 Two time winner of the Associate of the Moment, Marriott International – Goa


    • Golf Revenue Management – Legacy Golf Club, Troon Golf Sarasota, Florida
    • Restaurant Revenue Management –
     JW Marriott Seoul, South Korea
     Viva Taqueria – Mexican Fast-food Restaurant Ithaca, New York
    • Rewards Program Revenue Management – JW Marriott Seoul, South Korea
    • Water-Park Revenue Management – Wild Wadi, Jumeirah Dubai, U.A.E

Pullach, Germany
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