George Betts-Priddy

George Betts-Priddy

General Manager at Bar Bella Ltd
Lives in London, United Kingdom
over 6 months ago

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Hello, my name is George and I am an Event & PR Manager. I am adept at steering innovative and profitable events that simultaneously assure guest enjoyment as well as elevate industry reputation and image of the host. I possess an ability to harness talents of teams, manage project at micro- and macro-levels, adjust to the challenges presented, and deliver on promises. I am skilled at producing long-term value and capitalising growth opportunities for an organisation from customers, clients, markets, and business partnerships. I have demonstrated abilities in communicating with target audience through media to create and maintain a positive image as well as strong relations with audience.

Please note the following highlights from my career…

~ Steered more than 300 events and received positive feedback from clients at Haus of Lux.
~ Recognised for launching and managing a new restaurant and bar within two weeks at Bar Bella Ltd.
~ Produced marketing and PR assets; accomplished a two-night sold out show for Sonia Friedman Productions.
~ Twice attracted attention of the press for successfully leading events at Library Ltd.
~ Recognised for capturing a new investor for Openstageit Ltd at a £1.4M sales deal.


  • General Manager

    Bar Bella Ltd - London, United Kingdom

    September 2017 - June 2018 · 10 months

    In 2017, I was the General Manager at Bar Bella Ltd, and I recruited and trained members of the staff on customer service, improving performance at all levels. I resolved operational conflicts and created staff rotas to ensure seamless operations during peak hours. I provided active functional support by keeping liquor license updated, administering inventory levels, and handling budgets. I enforced end-to-end controls for compliance with quality and safety regulations. I elevated Bar Bella’s image in the marketplace through marketing portals, programmes, and presence at promotional events. I reduced additional costs by establishing relations with suppliers and tactfully negotiating contracts. A few key achievements in this tenure include: ~ Achieved breakeven point for the new establishment within one month and surpassed weekly targets.

  • Creative Director / Producer

    Sonia Friedman Production - London, United Kingdom

    January 2017 - November 2017 · 11 months

    I was the Producer/Creative Director in 2017 for Sonia Friedman Productions, and I highlighted and sourced venue, band, music director, and sound engineer to assure unhindered operations. I led the production and creative direction of photoshoot for marketing purposes as well as drive social media campaigns through Haus of Lux and Ruth Brown portals to attract larger audience. I reviewed post-show content to assure quality within each aspect of work. I conducted meetings to track and process outstanding payments. A few key achievements in this tenure include: ~ Minimised unnecessary costs by supervising a £10K budget and controlling expenses.

  • Head Event Programmer

    MYLIBRARY LTD - London, United Kingdom

    January 2016 - June 2016 · 6 months

    As a Head Event Programmer at Mylibrary Ltd in 2016, I headed market research to source and acquire corporate events as well as identified opportunities within events for membership. I generated daily programmes and schedules for day- and night-time events. I proactively designed a two months advance events calendar and sales proposals for the attainment of set targets. I built strong relations with key internal and external stakeholders for smooth event operations. I addressed programme enquiries and converted all opportunities and leads into events. I ensured seamless approach and product by co-ordinating with PR on events and membership engagement campaigns. A few key achievements in this tenure include: ~ Simultaneously managed three events for six consecutive months, meeting the expectations of owner. ~ Captured commercial sales opportunities through bookshop by adding six publications and magazines.


  • Joint Honors Bachelor Degree in Popular Music, Media Production & Marketing

    University of Northampton - Northampton, United Kingdom

    September 2009 - July 2012


  • English
    Native or fluent


  • Art Styling
  • Budgeting & Forecasting
  • Business Development
  • Creative Idea Development
  • Event Management
  • Marketing management
  • Operations Optimisation
  • Project management
  • Public Relations
  • Talent Discovery
  • Team Leadership
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