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Results-oriented leader with extensive sales experience of generating new business through strategic negotiation while cultivating robust relationships with key decision makers. Proven ability to identify enterprise sales opportunities, review business plans, evaluate departmental aims, and establish quotas in line with corporate objectives.
Adept at implementing KPIs and exceeding quotas by lining up sales procedures and discovering new business opportunities. Expert in product development, key account supervision, performance management, brand marketing, budget acquisition, and client retention. Possess bi-lingual proficiency in Arabic and English with fluency.
Senior Sales Manager
Emaar Hospitality Group - Dubai, United Arab EmiratesSales & MarketingAugust 2017 - Now · 1 year and 5 months
Participate as an active member of cluster sales team based in Dubai, in charge of the GCC markets, and promote 3, 4, and 5* portfolios, including Address Hotels and Resorts/VIDA Hotels and Resorts/ROVE and Armani Hotel Dubai. Implement advanced strategies and plans to develop business at all levels, including aggressive prospecting, formulating presentations, contracts negotiations, and closing sales. Ensure operational accuracy up to market standards while maintaining brands image, products, and services. Supervise accounting procedures through strong communication skills by using telephone prospecting, outside sales calls, and site inspections to attain desired business targets. Maintain documentation, internal booking reports, and filing procedures by collaborating with departments’ participation in servicing accounts. Organise verbal sales presentations by collecting relevant information and liaise with clients as deemed by potential business. Oversee all aspects of hotel’s operations, such as budgeting, forecasting, and KPIs. Selected Contributions: • Increased client retention and business productivity by selling all facets of hotel and providing oral and written services to all potential clients. • Performed exceptional services to enhance Kuwait and Egypt market contribution by 12% and 27% YTD respectively for Emaar Hospitality Group of 14 hotels in 2018. • Optimized and enhanced revenue by managing sales strategies of the cluster while generating the desired results in bookings.
Senior Sales Manager
Armani Hotel Dubai - Dubai, United Arab EmiratesSales & MarketingMay 2016 - July 2017 · 1 year and 3 months
Monitored production of assigned accounts, executed corporate programmes to attain profitability, and participated in trade shows, sales blitz, and workshops in assigned markets. Gained comprehensive knowledge during key account management on an assigned account while assuring company’s targets. Ensured regularity of assigned GCC accounts and achievement of personal targets within increasing fair market share versus competitor set. Managed completion of all FIT contracts solicitations in compliance with budgeted guidelines. Co-ordinated with colleagues to build strong relationships across the diverse spectrum. Optimised valid call objectives and relevant action plans for each key account/prospect within timelines. Selected Contributions: • Generated a holiday calendar for GCC as well as supported DOSM/DOS in planning, development, and implementation of promotional strategies and marketing plans. • Strengthened sales and revenue stream by increasing contribution of Qatar market up to 13% in 2017.
Key Account Manager
IHG - Manama, BahrainSales & MarketingApril 2013 - October 2015 · 2 years and 7 months
Analysed competitions’ sales/promotion efforts and interacted with individuals outside the hotel, including clients, convention bureaus, government entities, and members of communities of several areas. Led entrepreneurial sales and marketing activities and identified new potential markets by reviewing government statistics. Provided effective turnover to event management processes through strong analytical abilities. Aligned brand presence in market by linking corporate policies and procedures. Developed positive relationships with key partners by setting strategic goals and executing effective sales calls, entertainment, FAM trips, and trade shows. Collaborated with off-property sales channels to ensure the alignment with sales efforts. Selected Contributions: • Delivered seamless financial operations that target success of 5 hotels in Bahrain and Kuwait by supporting sales and marketing groups across the region.
Kempinski - Manama, BahrainSales & MarketingFebruary 2011 - February 2013 · 2 years and 1 month
Conducted daily visits to Saudi Arabia’s Eastern Province to analyze demand, discuss potential business opportunities with clients and review business modules to reach innovative, incremental solutions tailor-made to each corporate account. Participated in Travel/Road Shows for the company and major accounts, including Aramco, Sabic, etc. Participated in the yearly budget submission by analyzing market demand/supply for the region, upcoming events and other potential business, and the performance of competitor hotels. Exceeded individual targets by 12% to achieve USD 110,000 in final quarter of employment.
Ritz Carlton - Sharm El-Sheikh, EgyptSales & MarketingJuly 2008 - January 2011 · 2 years and 7 months
Generated new accounts from various companies and industry events while maintaining close business relationships with existing partners by creating turnkey solutions to meet individual client needs. Responsible for monthly marketing operations and regular reporting; conducted market analysis and developed product marketing initiatives for increased profitability, including the execution of direct mail marketing. Handled all wedding group inquiries.
Bachelor Degree of Commerce
Cairo University - Cairo, EgyptSeptember 1996 - September 2002
EnglishNative or fluent100%
ArabicNative or fluent100%