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Senior Trade Marketing Specialist
Marcolin - Paris, FranceSales & MarketingFebruary 2015 - Now
Marcolin Eyewear Brands : Tom Ford, Guess, Swarovski, Diesel, Roberto Cavalli, Montblanc, Emilio Pucci, Balenciaga, Dsquared², Tod’s, Moncler, Ermenegildo Zegna, Timberland, Gant TRADE MARKETING Managing trade marketing operations for the French subsidiary. - Implementation and monitoring of the commercial operations - Reporting the results to HQ and to the sales force - Training the sales force and sales assistants (approx. 50 people) COMMUNICATION - Supervising press and digital communication according to HQ policy : Press agency, magazines, clients… - Managing annual trade media plans and visibility EVENTS - Organizing international events & trade fairs - Organizing and animating national sales meetings - Alpe d’Huez Festival: Handling the partnership and VIP endorsement PRODUCT - Tracking market trends and Competitive intelligence - Developping methods and templates for sales support MANAGEMENT - Managing one marketing assistant
EnglishNative or fluent100%