Harish Sethi

Harish Sethi

Assistant Manager Marketing Communications at Lakeview Hospitality
Lives in Mumbai, India
over 6 months ago

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I have been in the Business Marketing industry for the past six years.
Apart from concentrating from the brands communication techniques, my most recent experience has been handling Revenue Management and drafting pricing strategies in order to increase profits at the same time working closely with the marketing team overseeing advertisements and promotions that helps boost firms sales.
One reason I particularly enjoy this business, and the challenges that go along with it, is the opportunity to connect with people. In my last job, I formed some significant customer relationships through varied means of communication applied in marketing plans resulting in increased sales.
What I am looking for now is a company that values Business Development and Customer relations, where I can join a strong team and have a positive impact on Sales and Customer retention.
My work experience along with my qualifications are better for any Company, since they shall be getting a better return on their investment. I am a Masters in Communications from Australia, well equipped with theoretical knowledge and practical experience enabled to step into an organisation and start assisting with the development and implementation of Business Communication Strategies and Marketing Plans. Again I am in interested in establishing a long term relationship and if I did well, I expect expanded responsibilities that could make use of even other skills

Experience

  • Assistant Manager Marketing Communications

    Lakeview Hospitality - Mumbai, India

    Communication
    November 2013 - Now · 5 years and 1 month

    • Created and executed marketing/PR campaigns, including new program introduction and existing program development. • Working closely with advertising and promotion Managers to boost the firm’s services assessing the demand and seek new markets. • Spearheaded planning, conceptualization, development and fine-tuning of all company marketing communications inclusive of manuals, web copy, PowerPoint presentations, brochures, print ads, direct mail, and press releases. • Drafting pricing strategies in order to increase profits while at the same time ensuring customer satisfaction. • Oversaw internal and external communications, including company newsletter. • Persuasively announced and promoted company product launches and newsworthy events. • Oversee revenue management and distribution strategy and manage day to day yield operations. • Daily pick-up analysis, strategy adjustments and reporting. • Perform competitive benchmark studies and follow market trends. • Compiling and evaluating data, providing understanding through Competitive Analysis and SWOT. • Reduce the cost of distribution by finding new less expensive means of delivering business. • Prepare outline for and support the annual revenue budget process. • Responsible for the development for a differentiated positioning using available media like print, radio, outdoors as well as in-house market merchandise, Oct ’14. • Analysing and suggesting optimal course of action to improve performance by spearheading the ideation and development of new communication strategy and successfully re-launching the brand in Dec ’14. • Developed a media campaign, in-line with PR, to increase brand interaction with consumers on the internet. • Conceptualised and executed a ground activation led PR campaign, christened ‘the Wild is calling’ in Mumbai in Sept ’17.

Education

  • Masters in Communications Business

    Bond University - Queensland, Australia

    May 2012 - October 2013

    A comprehensive course designed to equip with theoretical knowledge and practical experience enabling to step into an organisation and start assisting with the development and implementation of Business Communication Strategies and Marketing Plans. The course enhances knowledge in Marketing, Communications and Organisational Behavior further combining with a major in Advertising.

Languages

  • Hindi
    Native or fluent
    100%
  • English
    Native or fluent
    100%

Skills

  • Advertising
  • Branding
  • Business Development
  • Communcation
  • Crisis management
  • CRM
  • Social Media Strategy
Following
Mandarin Oriental Jumeira, Dubai
Dubai, United Arab Emirates
Hyatt Hotels Dubai
Dubai, United Arab Emirates
Renaissance Downtown Hotel, Dubai
Dubai, United Arab Emirates
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