Henny Frazer

Henny Frazer

Director of Brands at Hyatt International
Lives in Zürich, Switzerland
over 6 months ago

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A skilled Brand Marketing Communications Director with over 18 years of experience • International experience across three continents and 28 countries • Proficient in the development of brand positioning, strategic marketing, partnerships, agency and project management • Background in Communications (in-house and agency) with recent experience on content creation and storytelling • An excellent communicator who is creative, confident, persuasive, enthusiastic and self-motivated who demonstrates a high degree of commercial acumen.

Experience

  • Director of Brands

    Hyatt International - Zürich, Switzerland

    Sales & Marketing
    May 2014 - June 2018 · 4 years and 2 months

    Executed brand marketing strategy operating in complex international markets. Created infrastructure where hotels in the region have a one stop contact for any Marketing related initiatives. Developed brand marketing strategy for cluster and individual hotels throughout EMEA/SWA whilst supported pre-opening hotel positioning and marketing activities. Drove hotel alignment with Corporate Brand strategy to create brand value, loyalty and preference. Managed a team of three across the region.

  • Director of Marketing and Communications

    Hyatt Regency London – The Churchill - London, United Kingdom

    Sales & Marketing
    December 2005 - April 2014 · 8 years and 5 months

    Recruited to drive the Marketing Communications strategy for this five star London hotel. Drove sponsorship partnerships to differentiate the hotel from the competitive market. Supported increase of sales in rooms and food and beverage through innovative campaigns, using digital marketing and media contacts. Managed annual budget of £220,000.

  • Director of Public Relations

    Beat Ltd - London, United Kingdom

    Public Relations
    September 2004 - May 2005 · 9 months

    6 month contract to launch La Dolce vita (3 day consumer Italian Lifestyle event, responsible for leading a team of four. Managed the public relations for La Dolce Vita driving over 300,000 visitors.

  • Account Director

    Peretti Communications Ltd - London, United Kingdom

    Public Relations
    September 2002 - August 2004 · 1 year and 12 months

    Reporting to the Managing Director. Recruited to head the Public Relations for: CIVC (Comité Interprofessionel du Vin de Champagne), CIVB (Conseil Interprofessionel du Vin de Bordeaux) Harvey Nichols Restaurants & Food & Wine Retail, MARC (Marlon Abela Restaurant Corporation). Responsible for leading a team of three.

  • Public Relations Manager

    Moet Hennessy UK Ltd - London, United Kingdom

    Public Relations
    February 1994 - August 2002 · 8 years and 7 months

    Responsible for the Public Relations of Dom Pérignon, Moët & Chandon, Champagne Mercier, Green Point, Chandon & Torre del Galle sparkling wines, Grand Marnier, Hine Cognac. Promoted to managing a team of two.

Education

  • Competitive Advantage & Profitability and Strategic Market Positioning

    eCornell | Online Learning by Cornell University

    July 2017 - July 2017

    Online courses covering Competitive Advantage and Profitability and Strategic Market Positioning

  • Strategic Planning

    École hôtelière de Lausanne - Lausanne, Switzerland

    June 2017 - June 2017

  • Civilisation Française

    La Sorbonne - Paris, France

    January 1989 - September 1989

    Learnt French and History, History of Art

Languages

  • English
    Native or fluent
    100%
  • French
    Professional working
    60%
  • German
    Limited working
    40%

Skills

  • agency management
  • Brand Development
  • BRAND POSITIONING
  • Budget Planing
  • Content creation
  • Content Writing
  • Creative direction
  • Creative thinking
  • Digital marketing
  • Event Planning & Managing
  • F&B Marketing
  • Leadership
  • Marketing Communications
  • Online Marketing
  • Partnerships
  • PMP Project Management
  • Public Relations
  • Public Speaker
  • Social Media
  • Sponsorship Management
  • Strategic Planning
Following
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