Join Hosco and view Henny's full profile, it's free !
As a Hosco member, you will:
- Make yourself visible to thousands of companies in the hospitality industry'
- Join a community of 180'000+ students and professionals
- Learn more with new articles & videos every week on hosco.plus
A skilled Brand Marketing Communications Director with over 18 years of experience • International experience across three continents and 28 countries • Proficient in the development of brand positioning, strategic marketing, partnerships, agency and project management • Background in Communications (in-house and agency) with recent experience on content creation and storytelling • An excellent communicator who is creative, confident, persuasive, enthusiastic and self-motivated who demonstrates a high degree of commercial acumen.
Director of Brands
Hyatt International - Zürich, SwitzerlandSales & MarketingMay 2014 - June 2018 · 4 years and 2 months
Executed brand marketing strategy operating in complex international markets. Created infrastructure where hotels in the region have a one stop contact for any Marketing related initiatives. Developed brand marketing strategy for cluster and individual hotels throughout EMEA/SWA whilst supported pre-opening hotel positioning and marketing activities. Drove hotel alignment with Corporate Brand strategy to create brand value, loyalty and preference. Managed a team of three across the region.
Director of Marketing and Communications
Hyatt Regency London – The Churchill - London, United KingdomSales & MarketingDecember 2005 - April 2014 · 8 years and 5 months
Recruited to drive the Marketing Communications strategy for this five star London hotel. Drove sponsorship partnerships to differentiate the hotel from the competitive market. Supported increase of sales in rooms and food and beverage through innovative campaigns, using digital marketing and media contacts. Managed annual budget of £220,000.
Director of Public Relations
Beat Ltd - London, United KingdomPublic RelationsSeptember 2004 - May 2005 · 9 months
6 month contract to launch La Dolce vita (3 day consumer Italian Lifestyle event, responsible for leading a team of four. Managed the public relations for La Dolce Vita driving over 300,000 visitors.
Peretti Communications Ltd - London, United KingdomPublic RelationsSeptember 2002 - August 2004 · 1 year and 12 months
Reporting to the Managing Director. Recruited to head the Public Relations for: CIVC (Comité Interprofessionel du Vin de Champagne), CIVB (Conseil Interprofessionel du Vin de Bordeaux) Harvey Nichols Restaurants & Food & Wine Retail, MARC (Marlon Abela Restaurant Corporation). Responsible for leading a team of three.
Public Relations Manager
Moet Hennessy UK Ltd - London, United KingdomPublic RelationsFebruary 1994 - August 2002 · 8 years and 7 months
Responsible for the Public Relations of Dom Pérignon, Moët & Chandon, Champagne Mercier, Green Point, Chandon & Torre del Galle sparkling wines, Grand Marnier, Hine Cognac. Promoted to managing a team of two.
Competitive Advantage & Profitability and Strategic Market Positioning
eCornell | Online Learning by Cornell UniversityJuly 2017 - July 2017
Online courses covering Competitive Advantage and Profitability and Strategic Market Positioning
École hôtelière de Lausanne - Lausanne, SwitzerlandJune 2017 - June 2017
La Sorbonne - Paris, FranceJanuary 1989 - September 1989
Learnt French and History, History of Art
EnglishNative or fluent100%
- agency management
- Brand Development
- BRAND POSITIONING
- Budget Planing
- Content creation
- Content Writing
- Creative direction
- Creative thinking
- Digital marketing
- Event Planning & Managing
- F&B Marketing
- Marketing Communications
- Online Marketing
- PMP Project Management
- Public Relations
- Public Speaker
- Social Media
- Sponsorship Management
- Strategic Planning