Irina Pavlova

Irina Pavlova

Head of Sales and Marketing at Zur Au Hotel
Lives in Athens, Greece

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About me

Motivated and results oriented travel professional with excellent communication and development skills. With over 15 years of experience in Sales & Marketing, Business Development and Operations in diversify environments within the travel, leisure and online industry.

Successful management background, achieved considerable business growth on all positions through the application of proper, business development, operations, sales & marketing strategies that gave a high volume of revenue and results. Always implementing new business ideas and processes bringing high stream of revenue and excellence in customer experience. .

High understanding of local and international markets combined with multicultural international experience. .

Specialties:
- Sales
- Product supply
- Travel and leisure industry
- New Business Development,
- B2B and B2C sales
- Online Travel
-Strategy

Experience

20 years and 3 months

  • Head of Sales and Marketing

    Zur Au Hotel - Dällikon, Switzerland

    Marketing
    August 2019 - December 2020 · 1 year and 5 months

    Responsible of overall business development, sales and marketing strategy and implementation. As well in n charge of the revenue management, pricing and yielding. Achievements: 40% increase in revenue in the first 6 months

  • Founder- Executive Director

    Web Communications - Athens, Greece

    Management
    January 2017 - August 2019 · 2 years and 8 months

    In charge of successful team management, strategy development, and implementation of online sales and marketing strategy. All combined with revenue management and budgeting for hotel clients resulting in great hotel performance. Client List: Zur Au Hotel (Zurich, CH), Apollon Library Suites (Nafpaktos, Greece), Palladium Hotel (Pillion, Greece), Scala Apartments (Rhodes, Greece), Xenia Resorts (multiple hotel and villa properties in Greece). Project Leader of School- Ride.com School-ride.com is a mobile application which is allowing safe and reliable school bus tracking for schools and parents. Allowing 3-way communication between school administration, drivers and parents at any time by instant notifications and direct messaging. Achievement: My shares of the company were sold to my business partner.

  • Senior Market Manager

    Digital Eco Systems Ltd. - Athens, Greece

    Event
    October 2016 - September 2017 · 1 year

    In charge of sales of a full portfolio of services to hotels and hospitality-related companies around the SEE countries.". In charge of sales of the nSight travel intelligence platform (SaaS) to clients in Greece and CEE. Achievements: Increase of client portfolio for 30% in one-year period.

  • Online Business Development Consultant

    Freelance contusing services , project based, for few Greek travel companies - Europe

    Consulting
    October 2015 - October 2016 · 1 year and 1 month

    Consulting on creating an online presents, increase online sales, signing agreements with affiliates and new online partners. Increasing online revenue, online adverting. In charge of creating a new app and website.

  • Head of travel Greece

    Groupon Greece - Athens, Greece

    Travel Tour Operator
    January 2013 - November 2015 · 2 years and 11 months

    Click to edit position descriptionProviding smooth and everyday running of the travel department in Greece. Checking quality of the offers as well as making sure that every Newsletter has correct number of offers, that would bring sufficient revenue on a weekly bases. Planing monthly, quarterly and annual performance of the department.Active communication with the region (South Europe) and Groupon managers in EMEA, as to follow all the Groupon innovations and trends, implementing them locally. Providing product from Greece and the region, for all the Groupon Travel offices in EMEA.

  • Head of Travel Department Greece

    Groupon - Athens, Greece

    Travel Tour Operator
    March 2013 - October 2015 · 2 years and 9 months

    In charge of the smooth and every day running of the travel department in Greece. Main responsibilities: product supply, quality maintenance, revenue planning and execution, team management, reporting. Weekly communications with the Heads of EMEA Groupon, constantly innovating and fining ways to incise Groupon EMEA profits and creating new trends. In charge of 8 employees within the department and bared responsibilities for product and performance supply and performance within the region as well as their performance individually. Annual and Monthly targets always achieved, with increase of 15% to 25% during Q2 and Q3 each year.

  • GROUPON TRAVEL EMEA

    GROUPON SA - Athens, Greece

    Travel Tour Operator
    January 2013 - October 2015 · 2 years and 10 months

    Groupon Senior Travel Business Developer – Buyer, Responsible for establishing cooperation with DMC's , TO's, Hotel Chains, Revenue management companies that represent hotel's in Greece, Bulgaria , Cyprus and Malta.

  • Groupon Senior Travel Business Developer - Buyer

    Athens GR and Milan IT - Athens, Greece

    Sales
    January 2013 - October 2015 · 2 years and 10 months

    Athens University, Greece Responsible for establishing cooperation with DMC's, TO's, Hotel Chains, Revenue management companies that represent the hotel's in Greece, Bulgaria, Cyprus and Malta. Managed a constant increase in product revenue by 1999-2000 pushing them on the Groupon websites in the EMEA region. (24 countries). Annual and Monthly targets South East European Studies always achieved, with increase of 15% to 25% during Q2 and Q3 each year. MA in Political ad Economical Science VoSkopje.com

  • Founder and Executive Director

    University " Sv. Kiril I Metodij - Centar, Skopje, North Macedonia

    Management
    September 2009 - December 2012 · 3 years and 4 months

    1993-1997 Lead the project from the seed faze up to fully functioning profitable business unite. By implementing the BA in Art History and Archeology business plan, adopting the platform to the local market needs, sales and marketing strategy, employee selection and training, The creation of a Daily offers website, which in one-year time held a share of 30% from the local online market in North Macedonia. VoSkopje.com had more than 30,000 actives "St Pius" High School, Festus, subscribe users. The company to another local company in November 2012. From he beginning till the end of the project, the company was run remotely from Athens Greece with occasional visits to the local HQ in MO, USA Skopje, Nord Macedonia

  • Owner and Executive Director

    VoSkopje.com - Skopje, Macedonia (FYROM)

    Management
    February 2010 - October 2012 · 2 years and 9 months

    Establishment of the business/concept from the business planning to programming and full adaptation for the local market  Business plan creation and execution  Responsible for all the marketing activates  Employment of personal  Finding new business partners  Strategic planning  Full overview of the business and developments  Company Sold November 2012

  • Head of Contracting Department

    a2btransfers.com - Athens, Greece

    Housekeeping
    July 2007 - May 2009 · 1 year and 11 months

    Creating a strategy for the contracting department,  Finding new partners in countries where we did not have a product  Responsible for the product in 57 countries, as well as creating the program on the annual bases for department in general.  Visiting the biggest partners at least once per year as well as attending all the International Tourism fairs  Checking the competition as well as doing yield management.

  • International Sales Manager

    youtravel.com - Athens, Greece

    Sales
    June 2005 - May 2007 · 2 years

    Business development throughout Europe, both for the trade (B2B) and for the consumer (B2C) channel  Design and development of short and long term Sales strategies that will support company's long term vision of creating a pan-European brand Identification of new revenue streams  Management and support of all the international accounts which are not represented with the youtravel.com local support office.  Representing the company to all the international travel fairs ,during 2006 and 2007

  • Head of Contracting Department

    A2Btransfers.com LANGUAGES - Freuchie, United Kingdom

    Housekeeping
    January 1989 - December 1993 · 5 years

    English - Proficiency As a Head of the department, my responsibility was to provide a constant supply of product/transfers worldwide. During the first couple of years, I managed to increase the destinations from 22 to 57 German Beginner - A2 countries . Youtravel.com

Education

  • American College of Thessaloniki - United Kingdom

    December 2001 - October 2002

    SEED Training “General Management Development Program”, 9 month program based in 2 countries, Serbia and Greece. Program created by IMF, World Bank and SEED ( South Eastern Europe Development)

  • Athens University - Athens, Greece

    August 1999 - August 2000

    MA in South East European Studies. Political and Economical Studies

Languages

7 languages

  • Macedonian

    Native or fluent

  • English

    Native or fluent

  • Serbian

    Native or fluent

  • Croatian

    Native or fluent

  • Bulgarian

    Full professional

  • Greek

    Full professional

  • German

    Limited working

Personal information

Nationalities

  • Macedonian

  • Greek

Work Permits

  • European Union

Date of birth

April 02nd 1975

Driving License

Yes

Connections
Michail Michail
General Manager at Atrium Platinum 5* Luxury Hotel&Spa
Nicole Tomamichel
Front Office Trainee at Hilton Frankfurt Airport
GIANCARLO PASTORE
Amministratore at CIPAS TM
View 24 connections
Following
hosco Talent Search - A division of hosco Marriott Hotel Downtown, Abu Dhabi
Marriott Hotel Downtown, Abu Dhabi
Abu Dhabi, United Arab Emirates
Dayuse.com
Dayuse.com
Paris, France
Other members
John Stavroulakis
Athens, Greece
George Kariuki
Nairobi, Kenya
Petros Armakollas
Athens, Greece
Elena Kourelea
Kalamata, Greece
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