Irma Smits

Senior Manager, PR Europe, Content, Events & Media Productions - EMEA at Disneyland Paris
Lives in Paris, France
over 6 months ago

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  • Senior Manager, PR Europe, Content, Events & Media Productions - EMEA

    Disneyland Paris - Paris, France

    September 2013 - Now · 5 years and 5 months

    OVERALL - Define annual Content/ PR Europe / Events strategy together with Vice President Communications, assuring strategic growth for the business - Create annual Communication plan and timeline in line with Marketing priorities and objectives - Engage and drive a successful European roll-out and implementation at all times PR EUROPE Implement and coordinate all European Offices on central Communication plans, assuring local plans are aligned with central priorities Assure central initiatives respond to the different European Communication timelines and needs CONTENT Initiation of ideas/projects, aligned with priorities and business objectives Responsible for Toolkits: B-rolls, Photo/video shoots, Press Releases Storytelling development Website Management EVENTS & PRODUCTIONS - Lead all Pan-European Press Events - from Strategy and Creative Concept to Agenda, Hospitality, Logistics and Budget - Responsible for all major European Media Productions on-site (Fashion shootings, TV Programs, Showcases, Influencers Trips) LEADERSHIP - Drive team roles and responsibilities through inspirational leadership, development and empowerment - Team Management: 8 FTE and 1 Intern

  • Sales Clerk

    Bonpoint - Paris, France

    Sales & Marketing
    November 2011 - June 2013 · 1 year and 8 months

    Bonpoint, Avenue Montaigne, Paris In alteration with Sorbonne / Alliance Française

  • Brand Manager Dom Pérignon, Moët & Chandon and Ruinart

    LVMH - Baarn, Netherlands

    Sales & Marketing
    February 2008 - July 2011 · 3 years and 6 months

    Responsible for annual Brand Plans, assuring strategic growth for the company Develop local marketing strategies for each target group within the luxury segmentation, using a 360° approach Act as a Brand Ambassador for Dom Pérignon, Ruinart and Moët & Chandon in The Netherlands by ensuring all external communications and marketing materials are a reflection of the brand values and identity Act as a strong partner for Sales Teams by visiting key outlets (hotels, restaurants, clubs, key events), proposing tailor-made sales activations, providing trainings and assuring strong brand visibility Develop strategic POSM plans for both on- and off-trade, including tailor-made plans for key accounts, assuring brand guidelines are followed and consistent Enable and maintain strong relationships with key Influencers: VIPs, VICs, Media, Journalists & key trade accounts Management of 3 external PR Agencies Initiation and Organisation of Press Trips, Press Events, Product launches and Press Releases Lead and motivate Event Management Team, 2 FTE Keep a pulse on competitive activity, trends and new technologies Build and activate Moet Hennessy Portfolio in Gastronomy and Trade in accordance with brand strategy

  • Sales & Account Management Executive

    State Street Bank & Trust - Amsterdam, Netherlands

    Sales & Marketing
    April 2007 - February 2008 · 11 months

    Administer new business opportunities in the Netherlands 􏰀 Create and coordinate events, aligned with marketing plan 􏰀 Member of Dutch and European Global Philanthropy and Global Inclusion Team

  • Marketing Internship & Thesis

    VNU Exhibitions - Utrecht, Netherlands

    Sales & Marketing
    September 2004 - July 2005 · 11 months

    Hired for 6 months period, then asked to stay for another 5 months to write thesis Coordinate Public Relations and press releases during largest European consumer travel fair Responsible for creation and production of fair brochure which was distributed to a 120,000 consumers 􏰀Analyze market trends, developments and competitors 􏰀Research trends and developments in the travel industry


  • French language and civilisation cours, specialisation in Business French

    Université Paris 1 Panthéon-Sorbonne - Paris, France

    October 2012 - April 2013

    Levels followed : Advanced & Superior In alteration with Bonpoint

  • Intensive French language courses

    Alliance Française - Paris, France

    September 2011 - June 2012

    Levels followed : Elementary, Intermediate & Advanced In alteration with Bonpoint

  • Master of Science, European Business & Management

    Barcelona Business School - Barcelona, Spain

    September 2005 - June 2007

    Obtained the VSBfonds merit scholarship which is rewarded yearly to 150 Dutch students who aim for an international career 􏰀Programs followed incl. Brand Management, International Business and Management, Marketing Management, Effective Public Relations and Managing Across Cultures

  • Bachelor of Economics

    INholland University - Haarlem, Netherlands

    September 2001 - July 2005

    Bachelor of Economics, Highest Honours, July 2005 􏰀 Specialization in Media & Entertainment Management 􏰀 Participant of the Erasmus Exchange Program, Universidad Pompeu Fabra, Barcelona, Spain, Winter-Spring 2004. Attended Media and Economy courses in both English and Spanish 􏰀 Chairman of the Student Society 2004-2005 Director of student-run Entertainment company, "Rookie Entertainment", General Manager of Business Unit Events. Managed company and 40 students during 6 months period.

  • VWO

    Eckartcollege Eindhoven - Eindhoven, Netherlands

    September 1994 - June 2001

    Pre-University Education


  • French
    Native or fluent
  • Dutch
    Native or fluent
  • English
    Native or fluent
  • Spanish
    Limited working
  • German


  • Brand management
  • Content creation
  • Content strategy
  • Creative spirit
  • Event Management
  • Event Organization
  • Event Production
  • Leadership skils
  • Marketing Communications
  • Pragmatic
  • Project management
  • Public Relations
  • Result oriented
  • Strategic thinking
  • Talent development
  • Team Leadership
  • Team spirit
Hôtel Lutetia
Paris, France
Geneva, Switzerland
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