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Bachelor in International Trade in China, Master in Online Marketing in Barcelona (Specialized in the tourism sector), I am passionate about international business. In my previous work experiences, I have developed my skills for market analysis, search for new clients, customer acquisition and loyalty, as well as digital marketing strategies. Likewise, the experience of studying in Europe and working in foreign companies helps me better understand different cultures and adapt myself quickly. With the combination of my oriental profile and my experience in the west, I am fit to contribute to the improvement and optimization of organizations and their workforce.
Market Research Specialist
Signaturit - Barcelona, SpainOtherJune 2018 - Now · 6 months
◦Define, collect, analyze and communicate relevant information to make better marketing-related decisions. ◦Identify Ideal Customer Profile. ◦Coordination with Sales Development&Operations to manage and maximize sales opportunities. ◦Participation in the sales strategy. ◦Competitive analysis.
English Workshop - Shanghai, ChinaSales & MarketingOctober 2016 - November 2017 · 1 year and 2 months
◦Design social media strategy, generating inbound marketing contents ( Articles & Videos ) in WeChat (one of the most popular social media application in China ) constantly to capture customers. ◦Business negotiation with potential customers and deal closure. ◦Seek for possible business collaboration with peer competitors
Sales and Marketing Intern
Education First Corp - Shanghai, ChinaSales & MarketingFebruary 2016 - July 2016 · 6 months
◦Through organizing events to enhance the popularity of EF among university students and to drive the university market & advertising. ◦Dedicated in Marketing analysis: assisted in collecting market research data, analyzing the market size and customer segmentation. ◦Marketing Campaign Design : help to launch online and offline marketing campaigns. ◦Commercialized the products of EF Overseas Study. ◦Assisted in the accomplishment of the product the success of reaching the most utilized O2O platform “Dazhongdianping” in China. ◦Search and caption of new clients.
CETT-UB Tourism / Hospitality / Gastronomy - Educational & Research - Barcelona, SpainOctober 2017 - June 2018
Master en e-Tourism: Estrategias de Marqueting y Comercialización online
Universidad Normal de Beijing, Zhuhai - Zhuhai, ChinaSeptember 2012 - June 2016
Grado en Economía y Comercio Internacional
ChineseNative or fluent100%