Jeffrey Tan

Jeffrey Tan

Director, Global Accounts at HelmsBriscoe
Lives in Singapore

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About me

Profile Summary
Jeffrey is an experienced and passionate hotelier with 10 years of work experience in hospitality Sales and Marketing, including the Casino sector, from transient business to corporate/leisure and MICE/catering sales in different market segments and regions. Jeffrey is confident, performance driven with a proven track record as a consistent achiever in business targets and revenue. He is highly proficient in financial data comprehension and analysis for strategic business goals, activities and operations. He is equally savvy and confident in identifying competition, opportunities and challenges with creative and workable solutions that result in increased revenue and growth of client portfolios. Jeffrey is an excellent communicator and is respectful in building successful working relations with stakeholders and teams. Jeffrey is also a known for his strong leadership and team management skills, recognizing talents, developing potentials, coaching and mentoring teams for bigger growth and success.

A confident and consistent achiever in business targets and revenue.

• Highly proficient in financial data comprehension and analysis for strategic business goals, activities and operations.

• Savvy and confident in identifying competition, opportunities and challenges with creative and workable solutions that result in increased revenue and growth of client portfolios.

• Excellent in communication and respectful in building successful working relations with stakeholders and teams.

• A leader in team supervision, recognizing talents, developing potentials, coaching and mentoring teams for bigger growth and success.

CAREER HIGHLIGHTS

- Achieved and exceeded room budget revenue in first month in Pan Pacific Singapore in May 2014 and increased group conversion ratio from 11% to 30% from May 2014 till June 2015 for yielding objectives.

- Increased Catering Sales revenue and turnaround deficit pace in terms of Catering revenue at Resorts World Sentosa in 2013 to achieve S$31m revenue in line with budget.

- Achieved individual sales target and contributed to overall group target of 47,000 room nights with an average rate of above S$380 at the Ritz-Carlton Millenia Singapore in the first year and continued to achieve Sales Target for consecutive year of 49,000 room nights with an increase on ARR at S$390 .

Experience

17 years

  • Director, Global Accounts

    HelmsBriscoe - Singapore

    Sales & Marketing
    July 2015 - Now · 4 years and 6 months

    Responsibilities: • Responsible for the development of my client base and facilitation of site selection searches and contract • Travel as necessary for business needs both domestically and internationally • Hotel and Destination research and contract negotiations • Develop New Accounts • Provide assistance to Manager, Global Accounts on developing their account base and presentations. • Research on relevant industry shows and develop action plans to achieve results

  • Director of Events

    Pan Pacific Singapore - Singapore

    Sales & Marketing
    May 2014 - June 2015 · 1 year and 2 months

    PAN PACIFIC SINGAPORE (MAY 2014 – JUNE 2015) – DIRECTOR OF EVENTS, SALES DIVISION Was sought by the hotel’s General Manager to rejoin the property Sales division for Pan Pacific Singapore; Sales concept was redefined to single hotel property sales. Overseeing staff strength of 36 in MICE Sales, Group Rooms, Catering Sales, Banquet Operations and Events Services. Reports directly to the General Manager, with 4 direct reports at Director level (Department Heads of MICE, Catering Sales, Event Services and Banquet Operations). Established roles and responsibilities that clearly define tasks and improved overall group performance; meeting monthly budget from May to Oct which also contributed to Catering Sales improved performance by at least 20% versus previous months. Main Scope of Responsibilities • Responsible for group segment budget (including Corporate/Travel & Leisure Groups) of about 49,000 room nights as well as Catering/Banquet budget of S$21 million. • Work with Director of Revenue to ensure yielding objectives are met for the following segments: OTA/TA/Corporate/MICE. • Lead the MICE Sales team and work with the Corporate sales team to tap on all RFP corporate accounts on quarterly/yearly events and city-wide events/repeat corporate annual events to create base for the Hotel to enhance earlier chance of yielding opportunities. • Evaluate and provide Market trends/intelligence and opportunities for Corporate, MICE (including Travel & Leisure) and Catering Sales teams. • Responsible for all group rates and contracting processes on a daily basis. • Participates in Site Inspections and Sales calls with team members to increase conversion rates for groups and maintain good client relationships. • Hiring and maintaining an effective and efficient Sales Team that can retain current key business and generate new lucrative business in the right target market. • Develop and implement Sales strategies and action plans to achieve the goals set. • Responsible of all Marketing communication activities with the Marketing Department in relation to MICE Sales and Catering Sales promotions. • Market intelligence on competitors and develop strategies to leverage on opportunities. • Participated in Sales and Marketing budget with Director of Marketing and Director of Sales for 2015. • Develop partnership programs with Local Corporate/Wholesale and Event Companies to ensure they contribute to the base business of the Hotel. • Set goals and strategies for the MICE/Travel & Leisure Sales and Catering Sales. • Manage all performance appraisals of all MICE/Catering, Events Services and Banquet Operations personnel with the Human Resource Department. • Organise Sales Trainings for the Sales and Events Services Team to elevate Sales standards.

  • Assistant Vice President

    Resorts World Sentosa - Singapore

    Sales & Marketing
    February 2012 - May 2014 · 2 years and 4 months

    With staff strength of 20, led the MICE team and managed the Corporate Sales, Catering Sales and Attraction Sales for 6 Hotels, Convention Centre and 3 Attractions. Achieved overall Catering budget for the Resort of S$31m in the first year. Developed strategies and organised trainings to streamline processes, established processes to support Sales operations and ensured higher customer satisfaction. Involved in new market penetration by working with Casino Marketing team and contributed to an increase of 10% in terms of MICE visitors. Led team and created partnerships with corporate companies and successfully contributed to 17 preferred partners with 17 million as minimum spend per annum from these partners. Main Scope of Responsibilities • Lead the MICE Sales & Attractions Team to enhance the revenue and yield of RWS by increasing the Hotel Room Sales, Catering Sales of all Function rooms and Attractions (Universal Studio & Marine Life Park/Adventure Cove Waterpark) F&B Sales for night events. • Overall responsibility for achievement of the Sales Target for National MICE(with groups contributing from Corporate/Travel and Leisuire & Group Sales Segment that account to about 50,000 room nights per annum. • Handles all Corporate RFP accounts renewal bid as well as for new RFP accounts with Sales team. • Responsible to achieve and contribute to the overall budget set for MICE Segment in terms Corporate Sales, Travel & Leisure, Catering Sales and F&B Sales for all Function room space within RWS and Attractions F&B Sales for night events of about S$32 million in terms of revenue per annum. • Responsibility in all Marketing communication activities with the Marketing Department in relation to Corporate/MICE Sales and Attractions. • Gather market intelligence on competitors and develop strategies to leverage on opportunities. • Participate in Site Inspections and Sales calls with team members to increase conversion rates for groups and maintain good client relationships. • Hiring and maintaining an effective and efficient Sales Team that can retain current key business and generate new lucrative business in the right target market. • Develop and implement Sales strategies and action plans to achieve the goals set by Senior Management for National MICE & Group Sales Segment. • Assist and support the Vice President in the overall achievement of the entire Resort Sales Department by synergizing with the respective departments within Resort Sales. • Prepare budget and sales plan in accordance to the most updated SWOT analysis. • Involved in China MICE Sales & Affluent Sales team from February 2012 to August 2012. Developed and contributed to new and effective distribution channels in Beijing, Shanghai, Guangzhou, Chengdu, Hong kong and Taiwan. Building good relationships between in market Chinese agents, corporate companies as well as local travel agents.

  • Associate Director of Sales

    The Ritz-Carlton, Millenia Singapore - Singapore

    Sales & Marketing
    January 2009 - January 2012 · 3 years and 1 month

    With staff strength of 3, led the MICE team and achieved the budgeted group room nights for 2 consecutiveu years. Main Scope of Responsibilities • Develop & implement an effective strategic sales plan and distribution channels • Responsible for direct sales soliciting of corporate/travel & Leisure sales segment of MICE accounts and cross-selling of all other regional Marriott and Ritz-Carlton products and services • Generate new sales leads and prospect for new business; build and service key existing accounts; meeting and facilitating management meetings through regular sales calls, presentations and entertainment • Responsible for specific new prospects & existing clients in China, Hong Kong, UK and Europe • Responsible for preparing, negotiating and signing agreements • Identify and research on all major city-wide events. Update the Director of Revenue on the impact of each event. • Handles UK, Europe and all Asia Pacific enquires. Handle enquiries of all local corporate (above 100 rooms)/DMCs as well as travel agents. • Responsible for overall group budget of 50,000 room nights per year.

  • Sales Manager - MICE

    Pan Pacific Singapore - Singapore

    Sales & Marketing
    August 2006 - December 2009 · 3 years and 5 months

    Was sought by ex-Director of Sales to re-join Pan Pacific Singapoore in 2009 with same role and portfolio. Apart from the same job description, the Sales concept was restructured to Cluster Sales that covered 4 hotels namely, Pan Pacific Singapore, Pan Pacific Orchard, Parkroyal on Beach Road and Parkroyal on Kitchener Road. Main Scope of Responsibilities • Identify and develop new business opportunities through aggressive sales and marketing activities to achieve profitability goals for all 4 hotels. • Foster strong business relationships with existing MICE and overseas accounts and ensure consistent business follow-ups. • Plan and conduct sales activities including sales calls, telemarketing to develop new and existing accounts within dedicated geographic areas within local and international markets especially the M.I.C.E. and sports segments. • Identify and act upon opportunities for the development of additional customers in order to increase revenues • Participate in revenue meetings of each hotel to project the strategic plans to maximize the profitability of the hotel. • Update and analyze the market trends with revenue and catering sales team of each hotel.  Provide accurate sales/management reports to ensure information relating to customer requirements, interests and market activities is kept up to date through the use of MCIL account management system (Delphi).  Achieve a weekly set target of 25 sales calls and 2 client entertainments and to report on the productivity and development of these accounts on a weekly and monthly basis.  Regularly visit competitor hotels to analyze customer base and identify accounts/meetings business to be targeted.  Market research for potential industries like Pharmaceuticals, Education, MICE, and Shipping (Rigs).  In charge of National Sports Associations, Hong Leong Group of Companies Sembcorp companies, Hitachi Group of companies and Panasonic group of companies and Philips.  Submit information for RFP accounts.  Yield Management as well as weekly reports on New and Lapsed accounts.

  • Corporate Sales Manager

    Copthorne Orchid Hotel - Singapore

    Sales & Marketing
    January 2003 - July 2006 · 3 years and 7 months

    Job Summary/Purpose : Significantly contribute to the total sales effort of the hotel in line with overall financial business mix objectives. Maintain and increase existing accounts by personal and consistent sales service together with the development of new accounts by planned co-ordinated sales efforts, resulting in the achievement of the hotel profit plan. Key Areas:  Manage the existing account base and to maximize revenue through this account base by achieving the agreed account revenue targets through the implementation and development of account plans and activities.  Project a positive hotel image in sales presentations and client-related events and activities.  Participate in team communications through daily sales briefings and weekly sales meetings.  Provide accurate sales/management reports to ensure information relating to customer requirements, interests and market activities is kept up to date through the use of MCIL account management system (Delphi).  Achieve a weekly set target of 25 sales calls and 2 client entertainments and to report on the productivity and development of these accounts on a weekly and monthly basis.  Regularly visit competitor hotels to analyze customer base and identify accounts/meetings business to be targeted.  Market research for potential industries like Pharmaceuticals, Education, MICE, and Shipping (Rigs).  In charge of National Sports Associations, Hong Leong Group of Companies Sembcorp companies, Hitachi Group of companies and Panasonic group of companies and Philips.  Submit information for RFP accounts.  Yield Management as well as weekly reports on New and Lapsed accounts.

Education

  • Master of Finance

    RMIT - Victoria, Australia

    January 2000 - January 2002

  • Bachelor of Arts in Business Administration

    Ottawa University - Kansas City, MO, United States

    January 1997 - January 1999

  • Diploma in Mechanical Engineering

    Ngee Ann Polytechnic - Singapore

    July 1992 - July 1995

Languages

2 languages

  • English

    Native or fluent

  • Mandarin

    Full professional

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