Jessica Rutter

Jessica Rutter

President at Champagne Party Girl
Lives in New York, NY, United States
over 6 months ago

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Experienced in Senior level positions that require a wide range of roles and responsibilities. Proven track record in developing international brands and increasing sales. Self motivated and passionate about champagne and fine wine. American and EU citizenship.

Experience

  • President

    Champagne Party Girl - Boston, MA, United States

    Sales & Marketing
    October 2013 - Now

    *Work with International Wineries *Manage US Strategy

  • US Sales Manager

    San Marzano Wines - New York, NY, United States

    Sales & Marketing
    April 2016 - May 2017

    ¥ Established San Marzano USA LLC and developed US Sales, Marketing and Communication strategies ¥ Opened New York and New Jersey in first few months and grew US Sales over 358% in 9 states ¥ Responsible for choosing best distributor partner in all new markets ¥ Coordinated all sales meetings, brand performance reviews, incentives, strategies, with importers and distributors ¥ Developed US pricing and positioning strategies in all markets ¥ Managed activation budget and worked with key influencers to increase sales and brand visibility ¥ Developed marketing and communication strategies to give Puglia and San Marzano brand identity and brand awareness ¥ Maintained and built relationships with key On and Off Premise buyers and private clientele ¥ Participated in wine dinners, trade and consumer tastings, staff trainings and promotional events regularly ¥ Partnered with Mionetto USA on a second label, A6Mani (min. 3 year contract/100k a year)

  • Eastern US Sales Manager

    Heron Wines - New York, NY, United States

    Sales & Marketing
    August 2014 - September 2015

    ¥ Managed sales in 20 States that included 22 distributors from Maine to Florida ¥ Developed pricing strategies and incentives for all 20 states ¥ Forecasted and managed inventory levels for distributors ¥ Grew total business close to 12 % and gained new distribution in Whole Foods in Eastern Territory ¥ Analyzed and appointed new distributors when necessary and built business and relationships in current distributors ¥ Regularly worked the market and met with On and Off Premise accounts, Key accounts and National Accounts ¥ Provided Key accounts with trainings, tastings and wine dinners regularly ¥ Managed Eastern US budget for the year ¥ Assisted in new product development with wines from Napa and Rhone and organized new brand launches ¥ Continuously analyzed competition and created brand strategies

  • US Business Manager

    Champagne Lanson - New York, NY, United States

    Management
    October 2013 - August 2014

    ¥ Developed pricing strategies and incentives for 12 key states (NY, NJ, FL, CA, IL, MA, CT, DC, MD, CT, CO, TX) ¥ Created detailed business reviews, plans and other materials for all markets ¥ Increased profitability by analyzing budgets, DAs/GPs, and other business expenses ¥ Collaborated with the Director of North America on development of promotional events and activation budget ¥ Reviewed depletion allowances and bill backs for payment ¥ Assisted in hiring process for sales force in NY, FL and CA and trained new sales team ¥ Met with Key On and Off Premise accounts to assist the sales team ¥ Provided key accounts with trainings, tastings and wine dinners regularly and organized educational seminars ¥ Analyzed brand category and assisted the Director of North America in the creation of strategic and operational plans ¥ Managed marketing and social media for Lanson Americas ¥ Developed company policies and other HR policies ¥ Assisted in Tradepulse implementation

Education

  • Clemson University - Clemson, SC, United States

    August 2004 - May 2008

Languages

  • English
    Native or fluent
    100%
  • French
    Limited working
    40%

Skills

  • Marketing digital
  • on premise sales
  • WSET- Level 3
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