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Experienced in Senior level positions that require a wide range of roles and responsibilities. Proven track record in developing international brands and increasing sales. Self motivated and passionate about champagne and fine wine. American and EU citizenship.
Champagne Party Girl - Boston, MA, United StatesSales & MarketingOctober 2013 - Now
*Work with International Wineries *Manage US Strategy
US Sales Manager
San Marzano Wines - New York, NY, United StatesSales & MarketingApril 2016 - May 2017
¥ Established San Marzano USA LLC and developed US Sales, Marketing and Communication strategies ¥ Opened New York and New Jersey in first few months and grew US Sales over 358% in 9 states ¥ Responsible for choosing best distributor partner in all new markets ¥ Coordinated all sales meetings, brand performance reviews, incentives, strategies, with importers and distributors ¥ Developed US pricing and positioning strategies in all markets ¥ Managed activation budget and worked with key influencers to increase sales and brand visibility ¥ Developed marketing and communication strategies to give Puglia and San Marzano brand identity and brand awareness ¥ Maintained and built relationships with key On and Off Premise buyers and private clientele ¥ Participated in wine dinners, trade and consumer tastings, staff trainings and promotional events regularly ¥ Partnered with Mionetto USA on a second label, A6Mani (min. 3 year contract/100k a year)
Eastern US Sales Manager
Heron Wines - New York, NY, United StatesSales & MarketingAugust 2014 - September 2015
¥ Managed sales in 20 States that included 22 distributors from Maine to Florida ¥ Developed pricing strategies and incentives for all 20 states ¥ Forecasted and managed inventory levels for distributors ¥ Grew total business close to 12 % and gained new distribution in Whole Foods in Eastern Territory ¥ Analyzed and appointed new distributors when necessary and built business and relationships in current distributors ¥ Regularly worked the market and met with On and Off Premise accounts, Key accounts and National Accounts ¥ Provided Key accounts with trainings, tastings and wine dinners regularly ¥ Managed Eastern US budget for the year ¥ Assisted in new product development with wines from Napa and Rhone and organized new brand launches ¥ Continuously analyzed competition and created brand strategies
US Business Manager
Champagne Lanson - New York, NY, United StatesManagementOctober 2013 - August 2014
¥ Developed pricing strategies and incentives for 12 key states (NY, NJ, FL, CA, IL, MA, CT, DC, MD, CT, CO, TX) ¥ Created detailed business reviews, plans and other materials for all markets ¥ Increased profitability by analyzing budgets, DAs/GPs, and other business expenses ¥ Collaborated with the Director of North America on development of promotional events and activation budget ¥ Reviewed depletion allowances and bill backs for payment ¥ Assisted in hiring process for sales force in NY, FL and CA and trained new sales team ¥ Met with Key On and Off Premise accounts to assist the sales team ¥ Provided key accounts with trainings, tastings and wine dinners regularly and organized educational seminars ¥ Analyzed brand category and assisted the Director of North America in the creation of strategic and operational plans ¥ Managed marketing and social media for Lanson Americas ¥ Developed company policies and other HR policies ¥ Assisted in Tradepulse implementation
Clemson University - Clemson, SC, United StatesAugust 2004 - May 2008
EnglishNative or fluent100%
- Marketing digital
- on premise sales
- WSET- Level 3