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Madera Hotel Hong Kong - Hong KongSales & MarketingDecember 2015 - Now
Managing hotel P&L, yearly budget and overall Sales and Marketing strategies Leading Sales and Marketing team in formulizing pricing and sales strategies, marketing and media plan Handling total staff of 60 persons managing 3 properties, establishing HR policies and procedures to enhance working environment and improve staff retention Responsible for exceeding hotel budget and managing hotel P&L, ensuring yearly goals of revenue and GOP is achieved Managed daily operation of the hotel, strive for excellent customer services in operation, including Front Office, F&B and Housekeeping team Handling guest complaint and ensure efficient operations, with strong emphasis on innovative approach to reduce operating expenses Successfully opening new boutique hotel in Central, Madera Hollywood, in February, 2016, with strong publicity and market awareness, achieved #40 at tripadvisor within 2 months
Deputy General Manager
Aloft Guangzhou University Park - Guangzhou, ChinaAdministration & GeneralFebruary 2011 - July 2015
Managed hotel project Management Agreement negotiation process, starting from signing Confidentiality Agreement, Letter of Intent, to finalizing Management Agreement, Trademark License Agreement and Technical Services Agreement Participated in hotel preliminary and thematic design meetings, providing operational advice in the following design areas, Guest Room and F&B outlet, hotel facilities, security control, public area and Management Information System Managing hotels’ pre-opening expenses and ensuring items are purchased in optimal quantity level and cost-effectively by working with T&S Director. Responsible for defining product specifications, sourcing suitable hotel equipment supplier, negotiating contract T&C, and maintaining strong supplier network. Also ensuring the purchased items comply with hotel’s branding, market positioning and suitable for hotels’ operation Leading pre-opening and handover process from on-site project team to Hotel Management Company; managing handover schedule and
Sheraton Hong Kong Hotel & Towers - Hong KongRevenue ManagementJuly 2007 - February 2011
Responsible for hotel pricing, forecasting decisions and formulating strategies to maximize hotel revenue Initiate Revenue Management projects to ensure hotel budgets are met on a monthly basis and to improve service quality of Reservation Team Managing Reservation Team (8 associates) and its daily operations, proactively understand customer needs and handle guest complaints Managing PMS and its peripheral system, TLPe to control hotel inventory level, over-selling limit and occupancy forecast Champion of various hotel distribution channels, including On-line Travel Agents, GDS, brand website, and Starwood Revenue Management systems Leading project teams with various Departments for increasing hotel revenue, minimizing operation cost, and driving up guest satisfaction by applying Six Sigma Methodology (DMAIC or Lean) in hotel operations Assessing potential areas for improvement of the services and products offered by the Company to ensure such are relevant, profitable and delivered in a professi
The Chinese University of Hong Kong (CUHK) - School of Hotel and Tourism ManagemJuly 2007 - July 2009