Katie Hollamby

Katie Hollamby

Director of Sales & Marketing at Kamalaya Koh Samui
Lives in Surat Thani, Thailand
over 6 months ago

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Demonstrate proven success in executing annual strategic plans comprising of public relations, digital content, and social media. Excel at developing robust marketing and advertisement initiatives. Adept at supporting business objectives, increasing awareness, and optimising positive perception of hotel resorts and residences and services while driving revenues. Proficient in collaborating with media members, writing press releases, generating business opportunities, and managing internal communication.


  • Director of Sales & Marketing

    Kamalaya Koh Samui - Surat Thani, Thailand

    Sales & Marketing
    July 2018 - Now · 7 months

    Design engaging sales, marketing, and PR strategies in collaboration with business development team to achieve holistic approach promoting specialist wellbeing resort on Koh Samui island. Promote relationships with specialist tour operators, digital marketing campaigns, social media, marketing and public relations plans. Oversee a team of nine for all activities, promote photography and video productions. • Drive bookings to wellness programmes and maximise exposure to consumers through targeted marketing and public relations campaigns. • Create concise sales, marketing and public relations plans, visionary road shows with the founders and an interesting collection of in-depth interviews for social media platforms.

  • Cluster Director of Public Relations

    Anantara Layan, Layan Residences by Anantara, Anantata Mai Khao - Phuket, Thailand

    Public Relations
    April 2017 - June 2018 · 1 year and 3 months

    Design engaging sales, marketing, and PR strategies in collaboration with business development team to achieve holistic approach in awareness efforts. Promote a strong media image by maintaining social media streams and online media activities, developing marketing and press releases, while overseeing photography, video productions, and PR plans. • Maximised positive exposure of resorts to drive bookings and consumer awareness by managing appointed PR agencies, collaborating with internal departments, and senior management. • Achieved over 500 pieces of destination coverage by organising media trips for over 150 media guests in co-ordinating with local tourism authorities and tourist outlets. • Attained $3,500,000 in 2017/18 in advertising value equivalent to measure client benefit from media coverage of PR campaign.

  • Public Relations Manager

    Waldorf Astoria Ras Al Khaimah - Ras Al-Khaimah, United Arab Emirates

    Public Relations
    July 2013 - April 2017 · 3 years and 10 months

    Spearheaded opening team for PR activities at brand new, multi-million-dollar Waldorf Astoria in Ras Al Khaimah. Conducted crisis management to protect organisation and stakeholders from potential threats. Co-ordinated proactive communication plan to promote organisational services within competitive external markets. • Recognised for commendable services with nomination for Public Relations and Marketing Person of year in Hotelier Middle East Awards 2016. • Contributed to winning more than 100 awards by creating presentations and submitting online applications, including winning the Hilton CSR ‘Travel with Purpose’ awards two years consecutively. • Achieved $3,000,000 in 2016/17 in advertising value equivalent to measure client benefit from media coverage of PR campaign.

  • Cluster Public Relations and Marketing Manager

    Waldorf Astoria Maldives - Maldives

    Public Relations
    November 2011 - July 2013 · 1 year and 9 months

    Reached out to potential clients and gained a competitive edge by re-branding Waldorf Astoria, Hilton Hotels, and Resorts image. • Developed local brand website, aligned social and online media activities with corporate specific operations, and employed various SEO strategies. • Planned PR ‘stunts’ to attract international public's attention and increase brand awareness that led to huge success in ‘Trash the Dress ’in Russian media and marketing campaigns to set hotels apart from a saturated market of luxury hotels in Maldives.

  • Public Relations Manager

    Taba Heights - Taba, Egypt

    Public Relations
    April 2008 - November 2011 · 3 years and 8 months

    Conceptualised PR activities to promote destination while overseeing marketing activities. Implemented strategic channels to bridge gap between Head Office and El Gouna sites while maintaining brand consistency. • Designed and deployed promotional activities to support business development strategy while writing for Taba Heights quarterly magazine. • Delivered effective leadership to employees of Orascom function site to achieve optimal productivity levels. • Built long term relations with partnering public relations agencies to promote business as primary destination at Red Sea holiday market.

  • Director of Event Management

    Intercontinental City Stars - Cairo, Egypt

    August 2007 - January 2008 · 6 months

    Managed and developed the Catering Sales Team of 10 to ensure that productivity levels and revenue goals were reached. Coached and assessed the Team ensuring achievement of goals Introduced new structure to the sales team, demand calendar, daily pricing schedule, new brochures and promotional literature Proposed and partnered the Director of Food and Beverage to introduce new innovative menus appealing to the broad range of client groups to maximise revenue and encouraging additional spend for events Maintained and developed long term relationships with targeted external partners and Corporate Clients to ensure the hotel is a primary destination of choice Produced and introduced sales plans that maximised contribution to the overall budget

  • Event Manager

    Cotswold House Hotel - Chipping Campden, United Kingdom

    September 2005 - July 2007 · 1 year and 11 months

    Introduced new event office and structure to the sales and operations team, new brochures and promotional literature for wedding, corporate and social sectors in conjunction with the owner Partnered the representation company, Perception Sales and Marketing, to ensure that budgets, targets and corporate market penetration were met Managed trade exhibitions and hosted all familiarisation visits Maintained and developed long term relationships with the key corporate clients, incentive houses, PR agencies and the local business community Planned and executed all on and offsite events for the corporate, wedding and social markets Managed and administered the Catering Sales Team to ensure that productivity levels and revenue goals are achieved whilst ensuring continuous development of the team members

  • Event Manager

    Austin Bryan Event Management - Ukiah, CA, United States

    January 2005 - September 2005 · 9 months

    Managed the UK office of Austin Bryan, proposed marketing brochures and promotional literature for UK and overseas events in conjunction with the owners on a part time basis Partnered, negotiated and contracted local suppliers Planned and executed all offsite events for the overseas corporate market Maintained and developed long term relationships with key customers

  • Event Manager

    Eastnor Castle - Ledbury, United Kingdom

    September 2000 - December 2004 · 4 years and 4 months

    Devised and introduced new event office and structure to the Sales and Operations teams, with complete redesign and re-branding of promotional literature and website Planned and executed events for 10 – 35,000 people within the Castle and its 5000 acre country estate, such as vehicle launches, corporate incentive events, public events, sculpture exhibitions and music festivals Maintained and developed long term relationships with the key corporate clients, incentive houses, PR agencies and the local business community to ensure the Castle was top of mind for potential target business Partnered local businesses and land owners to promote planning and communication of events Directed and supervised the Sales and Operations Team ensuring that productivity and revenue targets were achieved whilst ensuring continuous development of the team members


  • Diploma

    Online NCFE - Bristol, United Kingdom

    January 2009 - January 2011

    Online Diploma in Event Management

  • Hotel Management

    Barry College of Further Education - Barry, United Kingdom

    January 1986 - January 1988

    Diploma in Hotel Management

  • O Levels

    Holywell High School - Holywell, United Kingdom

    January 1985 - January 1986

    Seven 'O' Levels


  • English
    Professional working


  • Awards
  • Creative
  • crisis comm
  • Energy and enthusiasm
  • Event manage
  • Excellent time management
  • Handle pressure
  • Highly dedicated
  • Highly organised
  • independentcreative
  • Marketing
  • Networking
  • Pragmatic
  • press re
  • Public Relations
  • Social Media
  • Team work


  • Personal Details

    Full clean driving licence UK and UAE
    SCUBA Diving – PADI Dive Master qualified
    Sailing – RYA Yacht Day Skipper Certified, RYA Level II Power Boat Certified
    Interests in photography, yoga and travel – BSAC Underwater Photographer of the Year 2010
    Certificate in Teaching English as a Foreign Language (TEFL)
    Regular volunteer for Bodhi Dog Sanctuary

Virgil Acero
Technical Director at Kamalaya Koh Samui
Issy-les-Moulineaux, France
Other members
Rahul Kumar
United Arab Emirates
Prakash Singh
Dubai, United Arab Emirates
Abhilash Reddy
Ras al Khaimah, United Arab Emirates
Faith Hermenegildo
Abu Dhabi, United Arab Emirates
Adi Mulyawan
Ras Al-Khaimah, United Arab Emirates
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