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Demonstrate proven success in executing annual strategic plans comprising of public relations, digital content, and social media. Excel at developing robust marketing and advertisement initiatives. Adept at supporting business objectives, increasing awareness, and optimising positive perception of hotel resorts and residences and services while driving revenues. Proficient in collaborating with media members, writing press releases, generating business opportunities, and managing internal communication.
Director of Sales & Marketing
Kamalaya Koh Samui - Surat Thani, ThailandSales & MarketingJuly 2018 - Now · 7 months
Design engaging sales, marketing, and PR strategies in collaboration with business development team to achieve holistic approach promoting specialist wellbeing resort on Koh Samui island. Promote relationships with specialist tour operators, digital marketing campaigns, social media, marketing and public relations plans. Oversee a team of nine for all activities, promote photography and video productions. • Drive bookings to wellness programmes and maximise exposure to consumers through targeted marketing and public relations campaigns. • Create concise sales, marketing and public relations plans, visionary road shows with the founders and an interesting collection of in-depth interviews for social media platforms.
Cluster Director of Public Relations
Anantara Layan, Layan Residences by Anantara, Anantata Mai Khao - Phuket, ThailandPublic RelationsApril 2017 - June 2018 · 1 year and 3 months
Design engaging sales, marketing, and PR strategies in collaboration with business development team to achieve holistic approach in awareness efforts. Promote a strong media image by maintaining social media streams and online media activities, developing marketing and press releases, while overseeing photography, video productions, and PR plans. • Maximised positive exposure of resorts to drive bookings and consumer awareness by managing appointed PR agencies, collaborating with internal departments, and senior management. • Achieved over 500 pieces of destination coverage by organising media trips for over 150 media guests in co-ordinating with local tourism authorities and tourist outlets. • Attained $3,500,000 in 2017/18 in advertising value equivalent to measure client benefit from media coverage of PR campaign.
Public Relations Manager
Waldorf Astoria Ras Al Khaimah - Ras Al-Khaimah, United Arab EmiratesPublic RelationsJuly 2013 - April 2017 · 3 years and 10 months
Spearheaded opening team for PR activities at brand new, multi-million-dollar Waldorf Astoria in Ras Al Khaimah. Conducted crisis management to protect organisation and stakeholders from potential threats. Co-ordinated proactive communication plan to promote organisational services within competitive external markets. • Recognised for commendable services with nomination for Public Relations and Marketing Person of year in Hotelier Middle East Awards 2016. • Contributed to winning more than 100 awards by creating presentations and submitting online applications, including winning the Hilton CSR ‘Travel with Purpose’ awards two years consecutively. • Achieved $3,000,000 in 2016/17 in advertising value equivalent to measure client benefit from media coverage of PR campaign.
Cluster Public Relations and Marketing Manager
Waldorf Astoria Maldives - MaldivesPublic RelationsNovember 2011 - July 2013 · 1 year and 9 months
Reached out to potential clients and gained a competitive edge by re-branding Waldorf Astoria, Hilton Hotels, and Resorts image. • Developed local brand website, aligned social and online media activities with corporate specific operations, and employed various SEO strategies. • Planned PR ‘stunts’ to attract international public's attention and increase brand awareness that led to huge success in ‘Trash the Dress ’in Russian media and marketing campaigns to set hotels apart from a saturated market of luxury hotels in Maldives.
Public Relations Manager
Taba Heights - Taba, EgyptPublic RelationsApril 2008 - November 2011 · 3 years and 8 months
Conceptualised PR activities to promote destination while overseeing marketing activities. Implemented strategic channels to bridge gap between Head Office and El Gouna sites while maintaining brand consistency. • Designed and deployed promotional activities to support business development strategy while writing for Taba Heights quarterly magazine. • Delivered effective leadership to employees of Orascom function site to achieve optimal productivity levels. • Built long term relations with partnering public relations agencies to promote business as primary destination at Red Sea holiday market.
Director of Event Management
Intercontinental City Stars - Cairo, EgyptEventsAugust 2007 - January 2008 · 6 months
Managed and developed the Catering Sales Team of 10 to ensure that productivity levels and revenue goals were reached. Coached and assessed the Team ensuring achievement of goals Introduced new structure to the sales team, demand calendar, daily pricing schedule, new brochures and promotional literature Proposed and partnered the Director of Food and Beverage to introduce new innovative menus appealing to the broad range of client groups to maximise revenue and encouraging additional spend for events Maintained and developed long term relationships with targeted external partners and Corporate Clients to ensure the hotel is a primary destination of choice Produced and introduced sales plans that maximised contribution to the overall budget
Cotswold House Hotel - Chipping Campden, United KingdomEventsSeptember 2005 - July 2007 · 1 year and 11 months
Introduced new event office and structure to the sales and operations team, new brochures and promotional literature for wedding, corporate and social sectors in conjunction with the owner Partnered the representation company, Perception Sales and Marketing, to ensure that budgets, targets and corporate market penetration were met Managed trade exhibitions and hosted all familiarisation visits Maintained and developed long term relationships with the key corporate clients, incentive houses, PR agencies and the local business community Planned and executed all on and offsite events for the corporate, wedding and social markets Managed and administered the Catering Sales Team to ensure that productivity levels and revenue goals are achieved whilst ensuring continuous development of the team members
Austin Bryan Event Management - Ukiah, CA, United StatesEventsJanuary 2005 - September 2005 · 9 months
Managed the UK office of Austin Bryan, proposed marketing brochures and promotional literature for UK and overseas events in conjunction with the owners on a part time basis Partnered, negotiated and contracted local suppliers Planned and executed all offsite events for the overseas corporate market Maintained and developed long term relationships with key customers
Eastnor Castle - Ledbury, United KingdomEventsSeptember 2000 - December 2004 · 4 years and 4 months
Devised and introduced new event office and structure to the Sales and Operations teams, with complete redesign and re-branding of promotional literature and website Planned and executed events for 10 – 35,000 people within the Castle and its 5000 acre country estate, such as vehicle launches, corporate incentive events, public events, sculpture exhibitions and music festivals Maintained and developed long term relationships with the key corporate clients, incentive houses, PR agencies and the local business community to ensure the Castle was top of mind for potential target business Partnered local businesses and land owners to promote planning and communication of events Directed and supervised the Sales and Operations Team ensuring that productivity and revenue targets were achieved whilst ensuring continuous development of the team members
Online NCFE - Bristol, United KingdomJanuary 2009 - January 2011
Online Diploma in Event Management
Barry College of Further Education - Barry, United KingdomJanuary 1986 - January 1988
Diploma in Hotel Management
Holywell High School - Holywell, United KingdomJanuary 1985 - January 1986
Seven 'O' Levels
- crisis comm
- Energy and enthusiasm
- Event manage
- Excellent time management
- Handle pressure
- Highly dedicated
- Highly organised
- press re
- Public Relations
- Social Media
- Team work
Full clean driving licence UK and UAE
SCUBA Diving – PADI Dive Master qualified
Sailing – RYA Yacht Day Skipper Certified, RYA Level II Power Boat Certified
Interests in photography, yoga and travel – BSAC Underwater Photographer of the Year 2010
Certificate in Teaching English as a Foreign Language (TEFL)
Regular volunteer for Bodhi Dog Sanctuary