Kunal Mathur

Kunal Mathur

Manager, Social Strategy & Activation - India at Hyatt Hotels Corporation
Lives in Gurugram, India

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About me

An Author, digital marketer, HootSuite certified professional and a social media marketing enthusiast. Experience in heading and managing social media project & strategies.

Specialties: Setting up HootSuite account for SMEs and Non-Profits, Social Media Marketing, social media tracking, working knowledge over Facebook, Twitter, LinkedIn, Blogs and other social networking websites. Competitor analysis, lead generation, creating & implementing marketing campaigns, online market research, Ms-office and Salesforce.


10 years and 3 months

  • Manager, Social Strategy & Activation - India

    Hyatt Hotels Corporation - Gurugram, India

    Sales & Marketing
    September 2015 - Now · 3 years and 10 months

    • Work with internal regional teams (Brand, PR, Consumer Relations) to establish processes that ensure social platforms & communities are properly tended to (proactive & reactive) on a hotel level • Manage and oversee relationship with social agency on retainer • Identify, engage, conceptualise and work with the agencies to create engaging content • Partner with peers on the digital media team to ensure that the paid, earned & owned are fully integrated • Make sure that all efforts are tracked in order to tap into available social data sources and works on social measurement strategy • Involved in the longer team goal of integrating social thinking throughout organization. Tasks include development of case studies or leading training sessions • Work with hotels to ensure that the properties have developed an internal taskforce for both development of content and community management is in place • Be local educator on internal guidelines and strategy • Ensure that all corporate compliance and guidelines are being executed within the region • Regularly feedback insights gained from social media into the brand & consumer relations teams. • Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate.

  • Social Media Director (Global)

    Social Media Club - Delhi, India

    Sales & Marketing
    July 2014 - December 2016 · 2 years and 6 months

    Social Media Club is the world’s largest association of Social Media professionals where we connect, communicate, collaborate and relate to each other. Social Media Club has a global presence with more than 500,000 members across 350+ chapters in 52 countries. Visit http://socialmediaclub.org/ for more information. Train, mentor and manage social media content curators for the club. Online reputation management (ORM) on all the social media assets of the club (Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.)

  • Team Leader

    Cvent - Gurugram, India

    Sales & Marketing
    April 2009 - August 2015 · 6 years and 5 months

    • Execution of social media campaigns including, network building and social profile management. • Conceptualize and strategize social media strategies depending on corporate objectives. • Actively engaged in Social Media Monitoring for creating, implementing and managing marketing campaigns. • Working on various social networks like Facebook, Twitter, LinkedIn, Plaxo, Social bookmarking, Blogging and others. • Conducting advanced and focused secondary research across industry segments to search prospects. • Creating & maintaining database by leads & report generation. • Conducting market research on industry trends and developments. • Creating, managing, and supporting marketing campaigns. • Coordinating with sales & other project teams for smooth flow of marketing operations. • Tracking & analyzing competitors activities & marketing strategies.


  • Post Graduate Diploma in Marketing

    Apeejay School of Management - Delhi, India

    June 2007 - June 2009

  • Diploma in Advertising & Public Relations

    Welingkar Institute of Management - Mumbai, India

    January 2007 - June 2007

  • Bachelor of Business Administration, Marketing

    Guru Gobind Singh Indraprastha University - Delhi, India

    June 2003 - May 2006


2 languages

  • Hindi

    Native or fluent

  • English

    Native or fluent

Personal information


  • Indian


18 skills

  • Content creation
  • Content strategy
  • Digital marketing
  • Facebook
  • Facebook Advertising
  • Facebook Insights
  • Hootsuite
  • Instagram
  • LinkedIn
  • Ms. Office Applications
  • Pinterest
  • Social Media
  • Social Media Management
  • Social Media Marketing
  • Social Media s
  • Social Media Trends
  • Sprinklr
  • Twitter

Additional Information

1 information shared

  • Instant Social Media Marketing with HootSuite | ISBN:9781849696661

    Instant Social Media Marketing with HootSuite' is a practical guide that provides marketers with explanatory, step-by-step exercises to search, comment, track, and analyze conversations over the web about their topics of interest or brands. This fast-paced guide will provide you with a number of clear, practical recipes that will help you understand and benefit from regular reporting. Detailed instructions will show you how to check user profiles, conversations, create and assign tasks to teams, and generate reports using HootSuite Analytics.

Geneva, Switzerland
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