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I am a passionate Public Relations and Marketing and Communications specialist who takes pride of my work in the hospitality industry. Hospitality industry has been known to be a strict and discipline industry, I always managed to generate teamwork, cohesive efforts and ideas to further develop and strengthen the Marketing Communications department that includes consistent delivery and enhancement of hospitality experience across all brand building touch points to a higher level.
Effectively bilingual in spoken and written Mandarin and English / Chinese, major local dialects, basic Japanese and Bahasa Indonesia. Strong in all local media contact contacts and major media contacts of overseas. My background includes professional media contact personnel (local, Asia and Europe) hospitality service and business administrative knowledge with good business acumen, communications, positive attitude, digital marketing includes social media platforms and interpersonal skills. Also, crisis management forms a big part of my portfolio.
Always strives and monitor closely to raise the property overall revenue (Rooms and F&B) by maximizing the allocated budget provided through implementation of effective marketing strategies to conversion ratio. At the same time, always be in the positive limelight for the property. Seek constant improvements and developing public relations activities in media and public engagement with positive and favorable exposure for the respective areas of establishments.
Bachelor of Business, Hospitality Management
The University of Queensland - Hospitality and Tourism Management - Saint Lucia, AustraliaJuly 2000 - December 2002
The time spent alone during my studies, moulded me to an independent, more compassionate and empathetic individual.
MandarinNative or fluent100%
EnglishNative or fluent100%