Lilit Tshughuryan

Lilit Tshughuryan

Director at Akademix Team
Lives in Dubai, United Arab Emirates

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About me

12+ years of strong business expertise in all aspects of marketing, sales, merchandising, business management and human resources.
2 highest business awards.

For detailed information, I invite you to visit my social media channels Instagram (@lilit_tshu) and my web page If you are interested in my latest events, training deliveries, please have a look at my photo gallery at


11 years

  • Expert trainer (masterclass delivery)

    School of Public Diplomacy - Yerevan, Armenia

    July 2016 - Now · 3 years and 6 months

    Subjects: Social marketing, fundraising and neuromarketing The school of Public Diplomacy is organized by "Serund Pan-Armenian Youth Center" with the support of "RUSSIAN SCIENTIFIC AND CULTURAL CENTER" in Yerevan.

  • Outsourced trainer of entrepreneurship

    Entrepreneurship Training & Development Center (ETDC) - DMCC - Dubai, United Arab Emirates

    June 2015 - Now · 4 years and 7 months

    2015-present among outsourced team of trainers of entrepreneurship. Full profile available at

  • Trainer/lecturer of social marketing, fashion marketing, merchandising

    Yerevan State University - Yerevan, Armenia

    February 2014 - Now · 5 years and 11 months

    -Design and delivery of guest lectures, training courses in "Social marketing, Merchandising & Fashion marketing" organized by Yerevan State University Alumni and Career Center in cooperation with “Akademix Team” business consulting and training company Fashion marketing audience: 80 participants Social marketing audience: 30 participants Merchandising audience: 45 participants

  • Director

    Akademix Team - Yerevan, Armenia

    May 2009 - Now · 10 years and 8 months

    -Management and delivery of full business consultancy services (local, international) in the areas of marketing, management and merchandising -Preparation of annual marketing plans, franchise business plans , PR plans -Management and coordination of strategic business development plans, training plans (corporate clients-HoReCa, Retail) -Management, design and publication of web site ( content in combination with social media marketing -Design and delivery of business consultancy and weekly open training courses on various topics of management, marketing, merchandising -Design and delivery of close corporate training courses, career development programs -Preparation of events/training calendar on monthly and yearly basis -Management and coordination of training teams, recruitment and selection of invited guest speakers, coaches and mentors -Training needs analysis for client network on individual and group basis *Authored, delivered training courses in MARKETING: Fashion marketing, social marketing and fundraising, cultural events marketing, art galleries, museums marketing, neuromarketing, HoReCa marketing, real estate marketing *Authored, delivered training courses in MERCHANDISING/SALES: Retail merchandising, visual merchandising, fashion merchandising, store window dressing, mystery shopping/ guest service evaluation in HoReCa, supermarket,hypermarket merchandising *Authored, delivered training courses in MANAGEMENT: Cultural event management, franchise management, fashion business, mall management TRAINING CLIENTS: Megatoys, Moi Paris, Harmony fashion, Bata shoes, Roy Robson fashion store, Teress fashion, Dufry duty free, Carpisa, Mery perfumes, Saryan Museum-House, Cafesjyan Museum, Naregatsi Art Institute, Ervand Kochar Museum, Hovhannes Tumanyan Museum, Saroyan House Museum, Ishahakyan Museum, Heifer International Armenia, Inecobank, Prometey Bank, ADB Armenian Development Bank, ABB Armbusiness Bank, Ingo Armenia Insurance, etc

  • Marketing assistance

    Armenia Marriott Hotel Yerevan - Yerevan, Armenia

    Sales & Marketing
    March 2006 - May 2006 · 4 months

    Practice duration 30 days. Total research duration-4 months* Date* time period of employment and practical research including diploma presentation and state exams. -Relationships development with clients to increase cross promotional and sponsorship opportunities for the Marriott magazine including magazine competitions, sponsorship of local and national events, expos and exhibitions, subscription drives and coordination between corporate business and charity organizations -Business analysis and full audit and recommendations to senior management (identification of the company’s strengths, weaknesses, opportunities, and threats for 2006 full SWOT Analyze) * BS’c "Bachelor of Science in Management"​: Diploma work: "Hotel marketing, management and ongoing evaluation" in Franchise business (research based on Armenia Marriott Operations) Media (1)


  • Learning theories, leaders of learning

    Harvard University - Cambridge, MA, United States

    January 2017 - May 2017

  • Hospitality Management Studies - Hotel Operations

    Alison - Dublin, Ireland

    January 2015 - May 2015

    Certification that the management of Alison has decided to award Lilit Tshughuryan living in Armenia the certificate of completion in Hospitality Management Studies - Hotel Operations.

  • MBA in International business management

    Jean moulin lyon 3 French Universoty - Lyon, France

    August 2006 - May 2008

  • Bachelor's of science in commerce

    Jean Moulin Lyon 3 University - Lyon, France

    August 2001 - June 2006


5 languages

  • Russian

    Native or fluent

  • English

    Native or fluent

  • French

    Native or fluent

  • Armenian

    Native or fluent

  • Arabic


Personal information


  • Armenian


5 skills

  • Public Speaker
  • Staff-training
  • Strong leadership
  • Strong negotiator
  • Very good presentation

Additional Information

5 informations shared

Shashi Kumar
Guest Relations Officer at Dukes Dubai
Mouhsine Labhouri
cooking at Bab Al Shams Desert Resort & Spa
Martial Clement Martial
culinary director chez the alexander luxury collection
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