Lorelei Regragui

Lorelei Regragui

Marketing and Communications Manager at Rosewood Abu Dhabi
Lives in Abu Dhabi, United Arab Emirates

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7 years and 1 month

  • Marketing and Communications Manager

    Rosewood Abu Dhabi - Abu Dhabi, United Arab Emirates

    Sales & Marketing
    June 2018 - Now · 1 year and 2 months

    -Development of the digital strategy (including PPC, SEO, remarketing, email banners, website developments and updates, and transactional emails) with partners -Creation of a branded template for EDM and development of the EDM calendar, build and sending of the EDMs, monitoring results and evaluation for further improvements to be considered -Clean up of the database to create better targeted EDM campaigns and creation of a data collection form, GDPR compliant, to increase the database for F&B, Spa, Sales and Rooms -Creation of the social media content calendars with a new vision, look and feel, ensuring right positioning of the property in the destination -Organized over 20 shootings to create a fresh new image library reflecting the actual product and F&B offerings -Evaluation and organization of press and influencer trips -Update of all collaterals to be back on brand standards and quality check on all printed collaterals -Creation of new flyers for promotions for F&B, Spa, Sales, Events and Rooms -Liaising with the operation team to build the Marketing and Media plan for end of year 2018 and year 2019 and ensure highly innovative marketing activities/events and concepts well planned through Demand Driver Mappings -Working closely with the owning company and its partners to ensure optimized and grouped marketing activities/events -Developed relationships across the press and banks, airlines and retails operations for share mutual marketing benefits

  • E-Commerce Manager | Marketing Coordinator in 2015

    Oetker Collection - Paris, France

    Sales & Marketing
    January 2015 - September 2017 · 2 years and 9 months

    Responsible for improving the digital performance of a portfolio of 9 luxury hotels across Europe, Americas and Africa: -Successfully handled the project of the implementation of a new digital strategy with the revamp of the corporate and individual properties website: including benchmark, design, functionality, analysis of the customer touch points, testing of each developments, identifying bugs and ticketing them, coordination of the agencies involved in the project -Responsible for the maintenance, update and management of the corporate website in different languages, including planning of content creation and photo optimization, and support for individual websites -Co-development and creation of the social media content calendar, co-management of the email campaign calendar including preparation and sending of corporate and hotel newsletters -Overseeing the execution of all marketing activities and implementation of an effective content management process (photos, texts, rate descriptions...) through audits across all available channels (including OTAs, GDS, booking engines) ensuring brand adherence, harmonized and accurate content, consistent message delivery and rate parity -Regular reporting and analysis of the corporate and individual properties website, including overall traffic & revenue and their sources, emailing campaign results, tracking of ROI and providing recommendations for future optimization through monthly calls and implementing them for the corporate website -Continuous training of the hotels’ marketing team, support in the development of marketing campaigns and technical support for any platform and responsible for website enhancements

  • Reservation Agent

    Le Bristol Paris - Paris, France

    October 2013 - November 2014 · 1 year and 2 months

    -Processed all reservations received through all distribution channels -Managed incoming calls and follow up of files -In charge of room allocation according to the guests’ requests -Update and follow up of guests’ profile -Contributed to the revenue management strategy

  • Rooms Division Management

    Emirates Palace - Abu Dhabi, United Arab Emirates

    Rooms division
    August 2012 - July 2013 · 1 year

    Worked in rank, supervisory and managerial roles in the butler, laundry, housekeeping, beach club, guest relation, concierge, reception/cashier departments. Projects assigned: -Reorganization of the butler department by reallocating the tasks in order to facilitate the service and encourage interaction with guests while considering internal and external factors -Creation of a confidential database for the executive office referencing all internal communication between the executive office and the owner’s office since the opening of the hotel

  • Receptionist

    IATA - Geneva, Switzerland

    Administration & General
    December 2010 - May 2011 · 6 months

    -First point of contact of IATA worldwide -Managing incoming phone calls and incoming entrances (delegates, visitors and suppliers) -Ensuring security in the building -Providing support to handle queries at the Conference Center -Updating all administrative materials -Training of new receptionists

  • F&B Coordinator

    Hôtel de Crillon, a Rosewood Hotel - Paris, France

    F&B other
    June 2009 - November 2009 · 6 months

    -Restaurant Reservation agent for all the outlets -Hostess and cashier for the breakfast -Processing all demands by emails and all incoming calls -Assistance to functions (set up and service) -Follow up and update of menus



4 languages

  • French

    Native or fluent

  • English

    Native or fluent

  • Arabic


  • Spanish


Personal information


  • French

Date of birth

November 04th 1990


13 skills

  • Ads on social medias
  • Basic HTML
  • Google AdWords
  • Google Analytics
  • Opera
  • OTAs extranet
  • Pack Office
  • Photoshop
  • Serenata - CRM & EDMs
  • Social medias management
  • SynXis - CRS
  • Umbraco - CMS

Additional Information

1 information shared

  • My Traits

    Eye for detail
    Excellent interpersonal skills

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