Luca Di Persio

Luca Di Persio

Gloabl CMO - Chief Marketing & Sales Officer at Baglioni Hotels
Lives in Milan, Italy
over 6 months ago

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CMO expert in marketing & sales strategy design, pricing policy planning, digital marketing & new media planning, ad-tech and new technologies for marketing, big-data & analytics, CRM, e-commerce, branded content design and social media planning

15+ years experience in marketing & communication agencies, technology companies and luxury brands, both as marketing director and innovation consultant

Master’s degree in Business Communication with a specialization in digital marketing, and wide experience as lecturer in digital marketing at several and prestigious business schools

My goal is to drive digital transformation in marketing and sales to generate effective and impactful growth

Currently I’m the CMO of Baglioni Hotels & Resorts Group


  • Gloabl CMO - Chief Marketing & Sales Officer

    Baglioni Hotels - Milan, Italy

    Sales & Marketing
    July 2017 - Now · 1 year and 5 months

    I'm in charge of several areas: Marketing & Brand; Media & Communications; e-commerce & digital; Sales (regional sales accounts, local sales accounts and internal Customer Reservation Office). I lead the planning and the execution of every marketing and sales project. Main responsibilities - Marketing and sales goals setting (yearly, monthly, weekly) - Business KPIs design & Business Intelligence & Marketing dashboard design - Company presentations and creative materials - Global and local marketing & sales strategy design, with a focus on digital marketing, new media, e-commerce and new technologies for CRM, automation marketing tools - Marketing, media and sales budget management - PR and communication strategy with a focus on cross-channel initiatives - Luxury Experience design - Data analysis & market research


  • English
    Full professional


  • Advertising
  • Big Data
  • brand
  • Business Intelligence
  • Communication
  • Digital marketing
  • E-commerce
  • E-marketing
  • High performance
  • Hotel experience
  • hotel sales
  • marketing and sales
  • Media Planning
  • online travel agenc
  • OTA Knowledge
  • Retail sales
  • revenue growth
  • Sales planning
  • social network
  • Trade marketing
  • Web analytics
  • Web marketing
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