Luca Di Persio

Luca Di Persio

Global Director of Marketing, Sales and Revenue at Baglioni Hotels & Resorts Group
Lives in Milan, Italy

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About me

Over 15 years of brilliant career in marketing, communication and sales management.

Specialities: digital & innovation; Luxury; Travel.

Proven track record in strategic marketing and integrated communication (online + offline) for the luxury and hospitality sectors. Solid knowledge of digital marketing and technological innovation:
I lead companies to evolve, to adopt a data-driven approach and to introduce cutting-edge digital transformation solutions to impact the revenue growth.
Strong work experience in digital media agencies.
Lecturer in Sales & Marketing and Digital Innovation for luxury and hospitality at prestigious Business Schools such as: IlSole24Ore, Luiss Business School, Accademia del Lusso. I love traveling, reading and playing sport.

Technical skills and competences

• Data Analysis and Big Data
• Budgeting
• Strategic Marketing (b2b and b2c)
• Digital Marketing & Communication
• Ad-Tech & Social Media
• PR & Branding
• Trade Marketing & Communication
• Sales Leadership (International & Local)
• Business Development
• Revenue Management
• e-commerce and online distribution
• Automation Marketing and Artificial Intelligence
• CRM (Salesforce)
• OTA (Online Travel Agencies) Strategy
• Hotels & Resorts opening planning


2 years and 7 months

  • Lecturer in marketing and sales planning for hospitality

    il sole 24 ore - business school - Milan, Italy

    Sales & Marketing
    January 2019 - Now · 1 year

  • Global Director of Marketing, Sales and Revenue

    Baglioni Hotels & Resorts Group - Milan, Italy

    Sales & Marketing
    June 2017 - Now · 2 years and 7 months

    Oversee Marketing & Communication, Sales (Regional and Local), CRO and Revenue stream. Lead 46 people, reporting directly to the CEO.
 Design and lead the execution of the global business strategy with a strong focus on digital marketing & communication, e-commerce and CRM. Develop the digital transformation of the company by growing the sales and revenue department to make effective and measurable decision. Special projects launched include: Preferred Partner Program dedicated for top travel agencies, Tailormade Experiences, Lead generation campaigns, Corporate B2B Events, Artificial Intelligence Marketing. Destinations managed: Milan, Venice, Florence, Punta Ala, Rome, London, Maldives, Le Saint Paul
de Vence, Aix-en-Provence, Zanzibar. Main Markets: US, EU, CIS, ASIA. Main responsibilities • Marketing, Sales and Revenue goals (yearly, quarterly, monthly, weekly) • Business KPIs definition & data dashboard design • Global budgeting (Revenue & Expenses) • Regional and local marketing & sales planning with dedicated roadmap for each channel: Trade, Web, Direct, CRO, OTA • Media & PR planning, with focus on brand awareness campaigns and lead generation • Pricing & Revenue strategy • E-commerce and OTA strategy • Corporate events planning • Advertising & Creative strategy • Digital and Performance media planning • Presentations and trade marketing materials • Customer experience design • Data Analysis & Market research


  • Business Communication

    Università La Sapienza - Rome, Italy

    November 1995 - June 2001


1 language

  • English

    Full professional

Personal information


  • Italian

Work Permits

  • European Union

Date of birth

July 29th 1975

Driving License



27 skills

  • Advertising
  • B2C Sales
  • Big Data
  • brand
  • Business Intelligence
  • Communication
  • CRM Synxis
  • Digital marketing
  • E-commerce
  • E-marketing
  • High performance
  • Hotel experience
  • hotel sales
  • Luxury
  • marketing and sales
  • Media Planning
  • online travel agenc
  • OTA Knowledge
  • Retail sales
  • Revenue
  • revenue growth
  • Salesforce
  • Sales planning
  • social network
  • Trade marketing
  • Web analytics
  • Web marketing

Additional Information

1 information shared

Luca Merogno
Student from University of Surrey, School of Hospitality and Tourism Management
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