Join Hosco and view Luca's full profile, it's free !
As a Hosco member, you will:
- Make yourself visible to thousands of companies in the hospitality industry'
- Join a community of 180'000+ students and professionals
- Learn more with new articles & videos every week on hosco.plus
Over 15 years of brilliant career in marketing, communication and sales management.
Specialities: digital & innovation; Luxury; Travel.
Proven track record in strategic marketing and integrated communication (online + offline) for the luxury and hospitality sectors. Solid knowledge of digital marketing and technological innovation:
I lead companies to evolve, to adopt a data-driven approach and to introduce cutting-edge digital transformation solutions to impact the revenue growth.
Strong work experience in digital media agencies.
Lecturer in Sales & Marketing and Digital Innovation for luxury and hospitality at prestigious Business Schools such as: IlSole24Ore, Luiss Business School, Accademia del Lusso. I love traveling, reading and playing sport.
Technical skills and competences
• Data Analysis and Big Data
• Strategic Marketing (b2b and b2c)
• Digital Marketing & Communication
• Ad-Tech & Social Media
• PR & Branding
• Trade Marketing & Communication
• Sales Leadership (International & Local)
• Business Development
• Revenue Management
• e-commerce and online distribution
• Automation Marketing and Artificial Intelligence
• CRM (Salesforce)
• OTA (Online Travel Agencies) Strategy
• Hotels & Resorts opening planning
2 years and 7 months
Lecturer in marketing and sales planning for hospitality
il sole 24 ore - business school - Milan, ItalySales & MarketingJanuary 2019 - Now · 1 year
Global Director of Marketing, Sales and Revenue
Baglioni Hotels & Resorts Group - Milan, ItalySales & MarketingJune 2017 - Now · 2 years and 7 months
Oversee Marketing & Communication, Sales (Regional and Local), CRO and Revenue stream. Lead 46 people, reporting directly to the CEO. Design and lead the execution of the global business strategy with a strong focus on digital marketing & communication, e-commerce and CRM. Develop the digital transformation of the company by growing the sales and revenue department to make effective and measurable decision. Special projects launched include: Preferred Partner Program dedicated for top travel agencies, Tailormade Experiences, Lead generation campaigns, Corporate B2B Events, Artificial Intelligence Marketing. Destinations managed: Milan, Venice, Florence, Punta Ala, Rome, London, Maldives, Le Saint Paul de Vence, Aix-en-Provence, Zanzibar. Main Markets: US, EU, CIS, ASIA. Main responsibilities • Marketing, Sales and Revenue goals (yearly, quarterly, monthly, weekly) • Business KPIs definition & data dashboard design • Global budgeting (Revenue & Expenses) • Regional and local marketing & sales planning with dedicated roadmap for each channel: Trade, Web, Direct, CRO, OTA • Media & PR planning, with focus on brand awareness campaigns and lead generation • Pricing & Revenue strategy • E-commerce and OTA strategy • Corporate events planning • Advertising & Creative strategy • Digital and Performance media planning • Presentations and trade marketing materials • Customer experience design • Data Analysis & Market research
Università La Sapienza - Rome, ItalyNovember 1995 - June 2001
Date of birth
July 29th 1975
- B2C Sales
- Big Data
- Business Intelligence
- CRM Synxis
- Digital marketing
- High performance
- Hotel experience
- hotel sales
- marketing and sales
- Media Planning
- online travel agenc
- OTA Knowledge
- Retail sales
- revenue growth
- Sales planning
- social network
- Trade marketing
- Web analytics
- Web marketing
1 information shared