Luca Ferrari

Luca Ferrari

Account Director at W Rome
Lives in Rome, Italy

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About me

I have worked in fashion retail for two years and a half, most recently as a merchandise manager.
With my strong background in retail management, coupled with my passion for tourism, I decided
to start a new challenge in the tourism field as events planner intern at Starwood Hotels and
Resort, and from June 2014 as meeting and conference executive at Crowne Plaza Milan Linate
In February 2015 till now I am part of the opening team in group&event sales at Excelsior Hotel
Gallia, Milan (5 star luxury)
I am ambassador of a Marriott+Starwood program: “Service Culture Champion” and Food & Beverage Academy


13 years and 11 months

  • Account Director

    W Rome - Rome, Italy

    Account Management
    July 2021 - Now · 1 year and 3 months

    Preopening Team supervision of the Groups/event department + proactive activity in international and local markets

  • International Sales Manager

    Sheraton Roma Hotel & Conference Center - Rome, Italy

    July 2019 - July 2021 · 2 years and 1 month

    US - Middle East - France - Benelux

  • Sales Manager

    Excelsior Hotel Gallia A Luxury Collect - Milan, Italy

    February 2018 - July 2019 · 1 year and 6 months

    EXCELSIOR HOTEL GALLIA - THE LUXURY COLLECTION *****L Italy-Germany-Switzerland-Austria-Greece-Turkey markets

  • Group & Event Coordinator

    Excelsior Hotel Gallia A Luxury Collect - Milan, Italy

    February 2015 - January 2018 · 3 years

    EXCELSIOR HOTEL GALLIA - THE LUXURY COLLECTION *****L Sales & Operational part of each event in house Service Culture Champion Food & Beverage Academy

  • Meeting & Events Executive

    IHG - InterContinental Hotels Group - Milan, Italy

    June 2014 - February 2015 · 9 months

    Crowne Plaza Milan Linate

  • Convention Coordinator

    Sheraton Diana Majestic, Milan - Milan, Italy

    January 2014 - June 2014 · 6 months

    Sheraton Diana Majestic - event planning, supporting the Head of the area, working in contact with the guests, dealing with: site inspection, negotiation and materialization rooms and meeting spaces. TRAINEE

  • Manager Merchandise Systems

    Abercrombie & Fitch - Europoort Rotterdam, Netherlands

    October 2011 - December 2013 · 2 years and 3 months

    MANAGER IN TRAINING, three months full time training focusing on all the different aspects of running a multi national business. Improvement of principles of management including store operations, recruiting, training, diversity, human resources, stockroom systems, visual merchandising and store experience. ASSISTANT MANAGER: december 2011, promotion in Merchandising System department, becoming responsible of all logystic issues and stockroom maintenance and organization. Including also salesfloor merchandise presentation. Managing a team of 20/30 associates on a daily basis and cooperating and communicating with the store manager in order to reach sales goals and staff projections, set by the Home Office (Columbus Ohio). Performing customer quality checks to make sure to provide the best customer service and store experience. November 2012, Men Floorset Manager, responsible for all men merchandise, in charge of weekly updates and seasonal floorsets. Working together with the brand senses (marketing dep

  • Front Desk Receptionist

    Hotel Pasteur - Europoort Rotterdam, Netherlands

    November 2010 - April 2011 · 6 months

    in charge of tourists city tours organization. Creation of the Hotel web site and administration of the advertisement in the main booking portals (, tripadvisor, expedia and hotelbed). Creating networks through mailing list and cooperating with domestic companies for special city events (salone del mobile).

  • Ski Instructor

    ENGADIN SNOW & FUN SCHOOL AG - Europoort Rotterdam, Netherlands

    Sport and Fitness
    December 2007 - April 2010 · 2 years and 5 months

    ENGADIN SNOW & FUN SCHOOL AG - (Trouch dal Runel 6 Celerina, Suisse) – SKI INSTRUCTOR, individual and group ski sessions aimed to prepare the team to the seasonal races 2008/2009 promoted in the Race Department. Training a bigger team (25 people) in the various disciplines of alpine skiing.



3 languages

  • Italian

    Native or fluent

  • English

    Full professional

  • Spanish


Personal information


  • Italian

Date of birth

June 26th 1987


9 skills

  • 5 star hotel service
  • Budget
  • Event
  • Luxury hotel
  • Real-estate
  • Retail
  • Revenue
  • Strong team work
  • Tourism

Additional Information

1 information shared

Morris Lorusso
Director of Sales at Hosco
Apollon Pitsoulis
Front Desk Receptionist at The Romanos , A Luxury Collection Resort. at Marriott International
Sean Ralph
Assistant Restaurant Manager at Osteria Cavalli
View 7 connections
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