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I am Lucía, Marketing professional specialized in the hospitality industry with a masters in digital business and hospitality management.
I love hotels, people and technology so I decided to start working at hosco.
Since I’ve joined back in 2015 (first hosco marketing employee ever!) I’ve developed the marketing strategy of hosco. I’ve set up the content and social media strategy of the company, together with the offline acquisition strategy to later support our online acquisition efforts leading the creation, implementation and management of an ambassador programme based on gamification and referrals.
At the moment my role focuses on creating and developing new products, taking hosco to another whole new level!
All in all, I am a multitasking professional ready to take on any challenge!
Hosco - Barcelona, SpainSales & MarketingJanuary 2017 - Now
Hosco - Barcelona, SpainSales & MarketingJuly 2015 - December 2016
In charge of the communication, my main tasks are the management of the social media content, the development of the hosco ambassador program and other marketing initiatives to promote the brand.
Communication Project Manager
AccorHotels - Paris, FranceCommunicationFebruary 2015 - July 2015
Coordination of internal and external communication and management of social media for the international worldwide Accor Student Challenge Take Off!, organisation of different events including the finale of Take Off Launch of a new corporate film for students, coaching Student Business Plan of Ecole Hôtelière Lausanne and support for different school competitions.
Schools Relations and Partnerships Assistant
AccorHotels - Paris, FranceCommunicationAugust 2014 - February 2015
As part of the Employer Branding department, the Schools Relations and Partnerships Team is in charge of relations with international hospitality and business schools and universities where we present Accor and pre-recruit students for internships and management trainings for Accor hotels around the world. My specific tasks were: Pre-recruitment in schools, presentations about Accor, pre-selection interviews, follow up of internship applications, development and management of the program Accor Student Ambassador, organization of events with partner schools at the headquarters, management of the LinkedIn page “Students@accor” and marketing studies.
Sofitel Chengdu - Chengdu, ChinaOtherMay 2013 - October 2013
During this time I was in charge of setting up a TQM system in order to increase guest satisfaction and online reputation. The main areas of focus where the F&B, Front Office, and HR departments.
Event Management Trainee
Steigenberger Parkhotel - Düsseldorf, GermanySales & MarketingApril 2012 - June 2012
Mandarin Oriental - Prague, CzechiaFront Office receptionJuly 2011 - November 2011
Master in Internet Business (MIB)
ISDI - Barcelona, SpainOctober 2016 - June 2017
Master in Hospitality Business Management
Centro Superior de Hostelería de Galicia (CSHG) - Santiago de Compostela, SpainOctober 2012 - June 2014
Bachelor in Hospitality Business Management
Centro Superior de Hostelería de Galicia (CSHG) - Santiago de Compostela, SpainOctober 2008 - June 2011
SpanishNative or fluent100%