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I am a hospitality professional with over 15 years of experience in reservations, revenue management, extranet maintenance, Luxury Leisure sales; GCC marketing activities; wholesale contracting and client relation management, who is currently looking for aspirations in new challenges.
During my professional experience, I have learned the best of Luxury Leisure targeted markets; wholesaler contracting where my priority was to formulate the clever equation to combine luxury, quality and volume through a seamless strategic sales & marketing plan that will satisfy client’s needs, maintain their loyalty and most important generate revenues and profit to my employer.
I believe myself to be a highly motivated person with strong communication and interpersonal skills; a quick learner and a great team player. Also, an efficient, details oriented & highly focused on tasks and responsibilities. I love to speak to numbers and totally understand their language as it is clear to bear no miss interpretation.
Value chains made of different teams and different channels. Channel conflicts are inherent in the hospitality system and although conflict can reduce channel performance; it can also serve as a mechanism forcing channels to work harder and smarter to serve their markets better and in a good synergy. Therefore, teamwork and communications are significant elements of strength in my personality.
Associate Director Business Development
TCA Group Of Companies - Leading GCC Hospitality and Tourism Representation Company - Dubai, United Arab EmiratesSales & MarketingSeptember 2016 - Now · 2 years and 5 months
Responsible and working closely with MD and sales team to drive business needs through sales channels and achieve & exceed monthly, quarterly and yearly targets. Preparing sales targets, budget, sales strategy & business plan. Generating and maintaining major accounts and assigned segments through various sales activities i.e. face to face sales calls, telephone calls, entertainment, sight inspections. Evaluating the performance of the sales associates and initiating internal development and promotions.Contribute to the development of company sales initiatives by recommending, implementing and monitoring appropriate local activities. Reviewing direct competition and ensuring complete awareness of competitors’ activities at all times. Establishing and maintaining files of major accounts in the accounts management system. Ensuring all plans and activities are implemented to achieve a successful strategy. Building and developing a strong and productive relationship with business partners. Ensuring effective communication with all partners and teams.Source, evaluate, negotiate, and oversee new partnerships with major corporations and government entities across MENA. Provide feedback to the company leadership regarding market offerings and prospect needs to generate product development ideas. Plan and coordinate TCA's expansion into new and existing markets. Maintain regular touch points with key partners to ensure their satisfaction. Lead the renewal of existing partnerships. Develop off-the-shelf pitches tailored to the needs of clients and that can bring tangible value to their community.
Senior Account Manager
TCA Group Of Companies - Leading GCC Hospitality and Tourism Representation Company - Dubai, United Arab EmiratesSales & MarketingSeptember 2013 - August 2016 · 2 years and 12 months
Within this role, I had to develop marketing and sales solutions for all segments of the luxury travel and hospitality industries. That includes but not limited to wholesalers contracting; allocation negotiation; initiate booking lead for individuals; groups, corporate and events. In addition, collaborate with the region’s renown airlines to co-organize travel trade and corporate familiarization trips to our partnered hotels from within the GCC. Develop annual sales and marketing action plans, promotional plans, and recommend budget figures per segment including tentative and definite room night/revenue objectives within the market. Maintain accurate records on all accounts. Build Regional Brand Presence for Partner properties, ascertain and target avenues to accelerate penetration via joint ventures or otherwise. Recommend and evaluate promotional activities, collateral materials, and other sales opportunities addressed to support objectives. Assist GM’s, Hotel Sales Managers, Director, Global Sales and/or Executive Director, Market Sales in identifying opportunities for participation in local initiatives and activities, and in identifying potential sources of business, scheduling appointments and follow-up on active leads as required. Assist in promotional functions and entertainment for customers as required by the Director, Global Sales and/or Executive Director, Market Sales. Participate in industry trade shows, marketplaces, and promotional functions as determined by the partnered property. Actively participate in prescribed sales training offered by third parties and outside sources. Prepare weekly and monthly sales reports in accordance with reporting guidelines and standards. Actively Include sales activities scheduled for the coming months, and relevant sales intelligence that is of a benefit to the partnered property.
Sales Manager GCC (Pre-Opening)
Sales Manager GCC (Pre-Opening) - Dubai, United Arab EmiratesSales & MarketingFebruary 2012 - August 2013 · 1 year and 7 months
Pre-opening experience with the first managed Wyndham property in the UAE. Responsible for the GCC market including Pre-opening segment action plan, contracted rate structure, opening promotions, key partners contracting and allocations. Property launch including trade shows, workshops, sales blitz and brochure contribution with reputable GCC agents. Maintain and constant update of GCC database to guarantee that e-mail blasters are beneficial. Develop and shape long-term relationships with GCC tour operators to ensure market penetration; especially with the hotel soft launching during summer which is a GCC peak. Arranging and conducting four sales trips per year to ensure covering all potentials from Saudi, Kuwait, Qatar & Bahrain and also ensuring contentious market penetration and updated market intelligence. Select and manage external agencies, consultants and also maintains the product training partially through the use of joint sales calls and offering sales advice. Implementing Sales activities in order to drive business from main feeder segment/markets effectively; manage and develop assigned accounts and achieve their set revenue targets respectively. Monitoring market trends; collecting and sharing market intelligence with the team and the management. Ensuring all areas of the GCC segment – contracting, allocations, materialization reports, override agreements and other related formalities are covered as per the segment action plan. Handling few MICE and incentive houses in Dubai as a minor market to sustain continuity in occupancy levels especially during drop dates; assisting with emerging markets for JBR area, like Chinese and Indian markets; in addition to few CIS (Kazakhstan) DMCs and Wholesalers due to the high similarity in segment characteristics with GCC.
Business Development Manager - Desert Palm Hotel; Resort & SPA
Business Development Manager - Desert Palm Hotel; Resort & SPA - Dubai, United Arab EmiratesSales & MarketingJune 2010 - February 2012 · 1 year and 9 months
As a member of a small multi-tasking business development team with a prime responsibility to introduce the brand Per AQUUM into the GCC region; with a specific tailor made a property that suits their needs. Develop and shape long-term relationships with GCC tour operators and influential journalists to ensure market share and penetration. Strives to achieve targets set forth in the budget for each sales segment in terms of room nights sold and average rate where each result should be examined and influencing factors documented for future reference. Carry out all sales strategies as planned in the annual Marketing Plan, or alters plan depending on shifting market conditions. Monitoring the Advertising and Promotions budget and also Develop effective marketing strategies in line with business objectives. Ensure that monthly activity and Rooms reports are received on time and that the PR, Events planning and marketing activities are delivered according to timeframes. Recommend ways and means of maximizing hotel revenue through rate structure, sales strategies or any other package within the hotel (including Food and Beverage sales). Constantly research all market segments to uncover any and all sources of business for the resort. Manages advertising and promotional efforts to ensure consistency in conjunction with the PR Manager and attends trade shows, blitzes, etc., as per the Marketing plan or as the need arises. Maintain a keen sense of marketplace intelligence of trends and completion in the travel industry in order to provide market leading perspectives, emerging trends, tools and techniques that can be effectively utilized to develop and promote the resort.
Suite Reservations "Acting Team Leader"
Suite Reservations "Acting Team Leader" - Dubai, United Arab EmiratesRevenue ManagementDecember 2007 - June 2010 · 2 years and 7 months
The world’s most luxurious hotel with a seven-star service in a total oriented goal which creates the guest's ultimate experience and attend to every single detail of the guests’ logistics; keeping tracks and follow ups on with all concerned departments to ensure that all guest requests are being fulfilled. Handling as a part of the team; a massive traffic of e-mails and phone calls with ensuring that the standards for Jumeirah international for telephone etiquettes & protocols are being strictly followed with at least a ninety-five percent efficiency. Working on achieving one of the highest budgets for room revenue in the history of hospitality by monitoring the twelve months pick up on daily basis and highlighting any slight variance on business on the books to the executive committee. To ensure, through training and constant development that the reservations team provides an efficient accurate and friendly reservations service that would lead to customer satisfaction in order to maximize the revenue to achieve the budgeted and forecasted revenue targets; motivating the reservations team, creating an environment of commitment to financial goals and results and managing status control. Handling training and induction plans for new colleagues along with cross-training from other departments or sister hotels plus making sure that they are fully oriented, introduced and aware of the reservations standard of operations and procedures. Assisting the hotel revenue management with inputting and uploading rates on Synixs system; plus conducting audits on rate codes from time to time; carrying out market research on selling rates in surrounding properties and competitors, in order to help the management to reach a valid decision on the current selling rates.
Starwood Hotels & Resorts Worldwide, Inc. - Cairo, EgyptRevenue ManagementMay 2004 - December 2007 · 3 years and 8 months
Three years management training with one of the biggest and reputable companies in the hospitality industries that had really and through very experienced mentors crafted & sharpened my knowledge and technical experience especially on the aspect of handling and managing property management systems plus acquiring different product knowledge through dividing my all over three years experience onto 4 different properties as listed below: Group Coordinator El Gezira Sheraton Hotel Jun - 2004 till Jan 2005 Reservation Agent Sheraton Sharm Hotel, Resort & Spa Jul - 2005 till April 2006 Reservation Sales Agent Le Meridien Heliopolis Hotel (Airport Hotel) Apr - 2006 till Mar - 2007 Cluster Assistant Reservation Manager Le Meridien Hotels & Resorts (Al Sondos Suites & Dar Al Sondos Hotel Apartments) Mar - 2007 till Dec - 2007
Marketing Strategy Certificate
eCornell | Online Learning by Cornell UniversityFebruary 2018 - July 2018
six-course online marketing certificate that provides MBA-level strategic marketing training to make strong business decisions and set strategic direction any company, unit, department, or product line.
Bachelor Degree in Archaeology and Ancient Egyptian History
Ain Shams University - Hospitality and Tourism Management - Cairo, EgyptSeptember 1998 - June 2003
Four year bachelor course focusing on ancient Egyptian history; ancient egyptian history, Islamic Architecture and Egyptian Islamic historical eras.
High School Diploma
Port Said Language Schools - Cairo, EgyptSeptember 1985 - June 1998
Junior School Medium & Senior High School Education
ArabicNative or fluent100%
EnglishNative or fluent100%
- Hospitality Industry
- Hospitality trends
- hotel sales
- Luxury Hospitality
- marketing and sales
- Trade marketing