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Iniatilly specialised in Operations Management I quickly moved into Revenue Management and eCommerce as Internet adoption grew within the sector. After completing an MBA in 2012 I use my free time to work in a PhD with Complutense University.
• Trilingual with 12 years of experience in Hospitality Industry.
• Strong commercial & sales skills with a working knowledge of hotel distribution, specially in revenue management.
• Good leadership abilities and knowledge about all hotel operations and financial matters.
• Ability to build strong internal and external relationships with individuals and hotel partners using an open and consultative approach.
• Excellent time management and follow-up skills; ability to be diplomatically persistent in challenging situations.
• Ability to work long and flexible hours, able to work alone or as a member of a team.
• Driven to succeed with a professional “can do” attitude and work ethic.
Regional Revenue&Sales Manager Southern Europe
The Student Hotel - Barcelona, SpainSales & MarketingSeptember 2016 - Now · 2 years and 3 months
Promoted to Regional Sales & Revenue Manager. Responsible for the performance of the hotels and future openings of Southern Europe (Spain, France, Italy and Portugal), developing sales & revenue strategy, leading revenue, sales and reservations departments. Elaboration of Market Studies and Business Plans for acquisitions projects and new business opportunities. Annual budgets preparation and presentation to the board. Monthly P&L and Forecast reporting for the SE Region. Decision maker in contracting with third parties, opening of new sales channels, IT providers and recruitment. Weekly supervision of yield actions by location, creating inputs and guiding the revenue team through the strategy designed. Travelling often to every location and working closely with local entities, supporting Sales Managers and addressing them main objectives and primary needs. Working group with Operations and Marketing departments, developing strategies through the evaluation of business data. Achievements: Achieve budget for all the locations of the Southern Europe with qualitative and quantitative improvements in revenue and costs. Design and implementation of a Corporate Program with results driven in 40% direct reservations. Educate sales team on effective use and understanding of the company systems to improve placement and profitability of different segments. Increase employee productivity and the overall efficiency of the Reservations Department by introducing processes and procedures to eliminate duplications and reduced the time to complete daily tasks. Project leader in PMS systems migration, departmental reorganization, centralization and commercial rebranding. Contribution to the Company Blueprint for creating company value.
Area Revenue&Sales Manager
The Student Hotel/Melon District - Barcelona, SpainSales & MarketingFebruary 2014 - September 2016 · 2 years and 8 months
Responsible of Sales, Revenue and Reservations Departments. Working closely with Operations, Finance and Marketing departments and reporting to the General Director. Achievements: Successful implementation of a Revenue Management culture and best practices along the first year, where every department was implicated and committed to common goals. Increased profits by 15% for both Barcelona locations in a highly competitive environment, by focusing on the increase of RevPAR, opening of new sales channels and reducing distribution costs. Creation of a strong client database, with around 3.000 national and international prospects, new key accounts and revenue streams. Overcome a complicated season due to the political and social situation in the city, generating new demand and thinking out of the box. Reduced employee turnover by 50% and significantly increased productivity by introducing a performance management system that recognised contribution, challenged staff to accept responsibility and empowered them to make decisions.
Master in Business Administratrion (MBA)
Universidad Complutense de Madrid - Madrid, SpainSeptember 2011 - February 2013
Rated as the second MBA of Public Universities, is an 18 months program taught in Spanish and English and targeted at university graduates with more than five years of professional experience.
Universidad de la Rioja - Escuela Universitaria deTurismoSeptember 2002 - June 2005
EnglishNative or fluent100%
FrenchNative or fluent100%
SpanishNative or fluent100%
- Advance Excel
- Campaign management
- Channel management
- Google Analytics
- Knowledge in MS office
- Marketing online
- Opera PMS
- OTA INSIGHT
- Reputation Management