General Manager at Domaines de Provence - Château de Berne
Lives in Lorgues, France
over 6 months ago

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Hospitality and Leisure strategy, Global business development, budgetting and Finance, cost control and cost management, Food & Beverage, Spa project development and management, Hotel project development, Team management and leadership, results driven, International experience, multi-cultural management, IT ans systems savvy, strong Sales & Marketing experience, Revenue Management, for General Management positions or Senior Global Sales & Marketing roles.


  • General Manager

    Domaines de Provence - Château de Berne - Lorgues, France

    September 2012 - Now

    In charge of a Wine Estate « Relais & Châteaux », 5***** hotel & Spa in the heart of Provence. Managing 128 people. Core missions : Global strategy definition and implementation, operational daily management, 27 rooms and suites, 2 restaurants including a Michelin star gourmet venue. Large banquetting & event activity. In charge of the yearly business plan, finance, budgetting and reforecasts, Sales & Marketing, press relations, HR plan and monitoring, cost management, cost control, internal procedures, Revenue management. Much involved in sales in France and in main source markets (UK, Benelux, US), in charge of marketing digital development. Project management by building 10 additional rooms and a 800m² Spa by ‘Cinq Mondes’. Result focussed, IT and systems savvy. New PMS development and set-up. Involved in new estate acquisitions, 2016 Turnover : 4.8 M€ (+22%) – Ebitda : 12%

  • General Manager

    BNPParibas Real Estate - Paris, France

    January 2008 - September 2011

    In charge of the Residential Serviced Residences division. 160 people and 15 under direct management (Executive Comitee). Managing and developing two lines of products : “Studelites” for Student housing (50 residences in France, 6 000 rooms) and creation and launching of a new urban hotel residence brand : “Hipark Residences” with 4 properties up and running in Grenoble (111 rooms), Nice (136 rooms), Marseille (114 rooms) and Serris Val d’Europe (Disneyland Resort Paris) for 210 rooms. Both activities are operated in Paris and in the south-east of France. Next strategic steps are to develop both activities in Europe thoughout investment funds. Division global 2010 turnover : 28 M€ (+5%) – GOP : 8 M€ – Ebitda : 38%.

  • Director of Sales & Marketing

    Hyatt Regency Casablanca - Casablanca, Morocco

    Sales & Marketing
    April 2005 - August 2007

    255 rooms – In charge of the Sales & Marketing Department. Team of 10 people including catering sales, reservations, sales, marketing data analysis. Developping sales strategies and action plans to reach the hotel objectives. First mission was to re-structure the whole department, review the portfolio content and distribution, before preparing the S&M Business Plan for 2006 and 2007. Main source markets are France, Spain, UK and USA. Hotel clientele mix is 75% corporate FIT business, 15% airlines and 10% leisure markets. Property entirely refurbished in 2005. Strong room revenue management. Professional Trade shows ( ATM, EIBTM, ITB). 2006 objectives have been achieved, with global turnover achieved : 87 MDhs Vs. budget 83 MDhs, raising RMSI from 1.17 to 1.20.

  • Director of Sales & Marketing

    Hyatt Regency Paris Charles de Gaulle - Paris, France

    March 2002 - April 2005

    388 rooms – Convention hotel focussing on the MICE markets, mainly France, UK and USA. This airport property is located in a very high competitive environment and shows 2000 m² of convention space with 28 meeting rooms. In charge of the Sales & Marketing department, defining objectives and strategies for the property. Managing a team of 10 people. Clientele Mix : 60% corporate business, 25% leisure (incentive/receptive), 15% airlines (crews, emergencies, STPC). Strong room revenue and yield management. Very intense competition savvy with daily competition shopping. Participating to professional trade shows mainly MICE & Leisure (Bedouk, Réunir, Confex, Imex, MPI-USA, ITBM, WTM). 2004 objectives achieved with 24M€ turover (+8%), increasing RMSI from 1.05 to 1.07.

  • Director of Business Development

    RCI Europe - Paris, France

    Asset Management
    July 1998 - December 2001

    Vacation Exchange Company - In charge of the French speaking markets, France, Switzerland, North Africa and French Caribbeans. Developping a 120 timeshare affiliated resort portfolio. Audits and legal work to affiliate new resorts to the portfolio, but also developing existing properties . Main clients were Maeva clubhôtel, Pierre & Vacances, Sunterra, Club Lacosta. 2000 Turnover = 15 M Euros (+6%).


  • French
    Native or fluent
  • English
    Full professional
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